Case: miniature enterprise future growth

We live in a combined innovation era. In fact, the human has more than once experience this time: 19 century, wheels, pulley, the conveyor belt, gear, these standardized basic industrial parts to be combined to create new invention. In the 20 th century, the basic component of internal combustion engine becomes, the electric power, the electronic products and microelectronics chip.

Now, the Internet a lot of software development also involves standardization components, of course, is based on a novel way more. Linux operating system, the Apache server software, MySQL database and Python programming language is a good example: LAMP component has become the cornerstone of Internet construction today. Now development a application, amazon, Google, Microsoft provides cloud computing model can will data center fixed cost of a more flexible data service costs, and greatly reduce the innovation threshold.

Today, even of small company also can afford to communication and computing infrastructure costs, and in 15 years ago, only large enterprises have the ability to do this. If the 20 th century is the era of large multinational enterprises, so the beginning of 21 century will become miniature multinational enterprise era-small firms will rule the world. Today's silicon valley look full of such enterprise, the progress of science and technology to help them reduce the cost, they can in the global knowledge, technology and wages of comparative advantage. Through the standardization of components, they can in the world scope to develop software day and night, application and network services.

Most miniature company name you may have never heard, and will probably won't hear. Most of them the future may be closed or be big company acquisitions, but there are some like Skype and Rovio so the company could have become household names.

The development of science and technology for the virtual world brought the great change, and is in the same way change the real world. Industrial robot has developed for decades, and in the past, because of its vast size and expensive price, only to have the ability to undertake large enterprise. But, technological progress gave birth to the more cheap robot equipment. It also means that the past those must by large machine equipment manufacture of the products, the price will be a more cheap.

Of course, the progress of the technology will bring some negative effects, such as terrorism. In addition, the technology of excessive dependence on human society as a potential threat. But, the technological progress will continue, just as it in the past 300 years.

Merger and acquisition in the history of "the best in a deal"

Nokia's saiban increasingly decline, Google andros became strong enough, the iPhone iOS is tempting, Microsoft's WindowsPhone7 dorigo, intelligent mobile phone operating system is entering a new era of The Three Kingdoms. They are in change our lives at the same time, they are reshaping the global wealth pattern. This series of reports, planning, to the reader in the smart phone the wealth of the story and giants problem.

Smart phones fire up, started from apple. But now, in apple's hometown American, sell the best but Ann zhuo mobile phones. McKinsey, a survey earlier this year, in the world scope on an average day, nearly 400000 people become the two users.

This small green robot has started to popular. Its developers Andy rubin also become one of the world's only can let Steve jobs envy envy to hate.

Merger and acquisition in the history of "the best in a deal"

As early as in 2002, the United States remains the silicon valley technology and tidal people started to like on the waist don't a lateral spreads cover all the keyboard of smartphones, they used the phone to send and receive E-mail at any time, the use of the search engine browse news, at the time it is a "cool" to do.

This type of soap is phones that form the earliest Sidekick smart phone, it was more popular than can be used for sending and receiving e-mails blackberry in operation and convenient more smooth, and was able to instant messaging, E-mail and function of perfect combination of one of the first smartphone, research and development of the Sidekick is Andy rubin.

If no Sidekick, Andy rubin may not transfer the enthusiastic on a smartphone, also won't contributed to and Google's cooperation.

A pure chance, rubin at Stanford university to silicon valley engineers lecture, spoke about the development process of Sidekick. The audience has two heavyweights: Google's founders larry page and sergei cloth Lin.

After school, larry page go around rubin, curious to play rubin's Sidekick, he found that rubin should have Google as the default browser.

Sidekick let larry page initiation of the development one belongs to Google smart phones and smartphones operating system of ideas. It makes rubin finally and Google together.

The success of the Sidekick rubin began to research how to make from a developers into a manager, with rubin's words, "we are all efforts to consider marketing strategy, that was the first time I start yourself this area of the brain."

However, in rubin's efforts, oneself and friend of the company's profits in conjunction Danger and no progress. In 2003, the board of directors of Danger began to consider let rubin left the company.

From Danger left, rubin began to closed door research new products. He registered a company called andros (Android) company.

Rubin called a group of engineers and product planner, his original idea is to develop a face all software developers open mobile phone platforms. It was the eminent the original concept.

From then on, rubin to plunge into the development of the two.

Gradually, began to venture capitalists have two interested, want to andros acquisition. Rubin aside and venture capitalists takeover talks, part hair off an email larry page, hinted that he, also have and Google andros the possibility of cooperation.

A few weeks later, Google rapidly acquired andros, and rubin was left a Google mobile department's vice President, this year is 2005 years. The $50 million purchase, was later known as merger and acquisition in the history of "the best in a deal".

The world has two is enough

Between 2005 and 2007, Google as a result has been secret project development.

In early 2007, Steve jobs announced his first generation iPhone, ambitious, announced new invention mobile phones. This day, larry page seems to feel the crisis. On nov. 5, 2007, the release of andros system seems to be in and Joe wang, a declaration of war.

In the field of communication for rushed into Google, Microsoft CEO Steve ballmer thought, andros boat, and had at the "welcome" Google add smartphone market. But Google the next performance ruthlessly smoked Steve a slap!

According to the American famous market research institutions in August 2011 Nielsen survey, released to andros system 39% market share in first place in the world, and apple's iOS system, with 28% of the market share came second.

Released only four years time, two successful beat seek hegemony smartphone world ten years of nokia, beyond the apple, becoming the world's most popular smartphone platform. This success is larry page is no thought of, the once jobs as tutor of business to young people today have stood in the teacher's head.

In 2008, facing the market share of the two systems are rising rapidly, and the G1 and the same shape and the iPhone, what jobs big call larry page is a "liar"! But whether those for the iPhone high-end consumer price deficits, or want to in the potential of intelligent mobile phone industry points to get a cell phone manufacturers, it seems, the advantages of the two have been obvious in that.

"First of all, the price is very close to people and spend half iPhone even less price, can own iPhone application experience and almost two, it was deeply attracted the attention of the user group. In addition, open source software is a result, and this gives Google of cooperation partners numerous possible, can freely in the original program code change, make the program on more easy to use, this was deeply attracted the attention of the mobile phone manufacturer. In addition, on hardware, apple is completely closed, and by cooperation can result of mobile phone manufacturer any modified, dual-core, four nuclear, can achieve the." Netease mobile phone channel LuoFeng editor to the China economic weekly "said." in addition, and a series of two rivals such as Microsoft's WindowsPhone and RIM blackberry OS, in comparison with their phone manufacturers need to hand the cooperation is equivalent to 10% of the cost of mobile phones in license fees, is no need two. In addition, in use process, for the other systems, mobile phone manufacturers and operators to ensure that income, usually restrict user access to certain functions and services, and the result can be completely break open these limits."

Relying on the superiority, Google will soon be many old phone manufacturers absorption to his own ranks, HTC, MOTOROLA, samsung, SONY Ericsson, even more terrible, some once the little-known homebred brand, also began to pick up in the system after a result, revamped the landing, the age of the smart phone stage of history. If apple's popular by outstanding user experience and Steve jobs strong faith type charisma, then andros are used "crowd tactics".

"The world have the result will never have to be other smartphone platform, because it is completely open even free!" Andy rubin said.

Now, the popularity of green as violence bear andros robot dolls, have the free will to internalize the andros became a kind of culture. Before this, can bring people cultural charisma and the fear of only the apple jobs. However, with the 2011 October 6, the death of jobs, maybe all changed.

"Have no jobs, apple will decline, catch up apple, sit on the supremacy, not was that's who zhuo!" Telecom experts WangYuQuan said.

MBA case: concept international thinking globalization

WPP since 1998 in a 35000 consumers in China survey research shows that Chinese consumers in purchasing behavior of decisive factors of the proportion of the price has dropped from 43% in 2006 to 37% in 2010. MillwardBrown research and development vice director wang lei told the first financial daily want through the low price strategy to get market is already obsolete method, the Chinese enterprise wants to get a more broad market, become internationalization enterprise, the first step should be concept internationalization and thinking globalization, try and different market consumers communication.

China local has not appeared yet strictly international brand

Though the Chinese people has five thousand years of history, although China tongren temple, six will appear in the king, and, haier and associations. But according to WPP to global 32 countries 459 category of consumer survey result, 83% of the world's consumers fundamental couldn't remember what brand is China. But the global consumers are clearly know love MaShi, gucci, Swiss army knife, nokia, Benz, Coca Cola and the apple iPhone. "Whether in global any market, 90% of consumers know the top three brand." Wang lei told reporters, and in the international consumer can clear the cognitive elements in China, including Confucius, the Peking Opera, the imperial palace, Jackie chan, yao Ming and the bird's nest. This is to make Chinese entrepreneurs feel sorry for the results of the survey. In fact, China's native has not appeared yet a real sense of international brands. According to the enterprise group President XiaHua just had met this embarrassing, in a international BBS, the famous brand foreign entrepreneurs 谈家族 and brand of history, and China enterprise can only talk about Chinese history and culture inheritance. On the other hand, Chinese enterprises' globalization and imperative. From the time perspective, the next 10 ~ 15 years will be the true international brand of the key stage, on the one hand, because of the economic globalization and integration has become an inevitable trend of unstoppable, on the other hand because some of China's industry is already close to excess capacity, the urgent need to go out to look for new market opportunities.

Lack of effective communication and links

"Only find clear, the difference of the value, to find the value of the brand." Wang lei point of view and the United States, the management guru always the differences positioning "viewpoint completely.

In practice, Chinese brand to participate in international competition basically has the following kinds of kind: the first kind is a multinational company mode. The haier for typical representative in the overseas factory directly, realized the production, staff, marketing, research and development, the design of; The second is foreign acquisitions mode. To lenovo, giovanni cobolli gigli is typical representative, mergers and acquisitions overseas mature brand, USES the original brand influence, channel, talent to enter the international market; The third is the OEM processing export mode. Represented by foxconn, mainly is the foreign enterprise selected products, commissioned by the Chinese enterprise production, and then by their own export sales, it is used in great quantities in the local enterprises of a pattern, exist widely in clothing, household appliances, mobile phones and other industries; A fourth is agent sales model. Entrust overseas distributors to expand the market.

In wang lei opinion, either way, enterprise with an open mind and local consumers communication, is a key step in the local market. Wang lei, was that China enterprise also have opened the case of the local market. The haier, for example, because China products has always been to overseas customers inexpensive impression. So in a series of ads of Australia haier let consumers enhanced by a impression: fresh out of college, would not need special expensive and large volume of the refrigerator. Haier small refrigerator, price and quality are very much in line with the needs of our young people. Such ads for haier set up the price cheap and convenient durable new image. Young people in the local market quite popular. Of course, every market have different characteristics of every market, some for foreign brands accept degree is high, some for foreign brands low acceptance. "China enterprise with foreign consumers to learn to communicate effectively, in addition, should strengthen the emotional connection with consumers. With the international thinking, is it possible to realize internationalization. Such as emphasis on quality and the connotation of the brand." Wang lei further explanation.

Some companies in the international's only the start, such as the company and the brand name into international foreign names: such as the "Midea". And some enterprise through the international authentication way, claimed that enterprises to realize the internationalization, because the international quality standard to requirements, such as through the eu CE and American FDA certificate, etc. And some enterprise through the please some foreigners as enterprise management consultants, marketing consultant, design consultant, process experts, etc. Wang lei stressed. "a good local brands are not necessarily can be a good international brand. But a poor local brand must not become an international brand."

An MBA case: buying Volvo money isn't the problem

Mergers and acquisitions Volvo car company and smooth operation after a year, in the automobile industry has a grass roots in the image of the entrepreneurs LiShuFu seem to have qualification panasonic breath, look at yourself in the past 20 years the achievements.

He just need a proper occasion.

October day, LiShuFu with his half Chinese international team of half the foreigner, sitting in the central television channel in the hall of the economy right tell us where fortune is, big speak international m&a and transnational enterprise management way. Faced with a little bit of fun host questions, and his ease ponderously, just like a pair of zhizhu had posture. Especially when he talked about the traditional Chinese culture, multiple values and even human common development goals, it is hard to believe that this is the once said the car is "two row sofa and four wheels". "I have a dream. I always have different dreams." Near the end of the interview he could not help but laugh, "this is the new dream. To create a global enterprise culture, global type local enterprise. Volvo is not my, LiShuFu to this thing? Volvo belongs to the whole person? Class."

All mankind will Volvo stem? The words clearly could not convince all, question will soon be here.

In this atmosphere pleasant interview after a month, cobolli gigli suddenly due to huge liabilities in was tightening the negative news usury neck-as high as 71.07 billion yuan of total liabilities, 73.5% of the asset-liability ratio. A report of the securities market weekly "say:" funds of giovanni cobolli gigli group is dense with private institutions at home and abroad, for acquisitions Volvo giovanni cobolli gigli through the Goldman sachs released to overseas high bond, it needs to whip round again debts."

LiShuFu with his executive team's mad.

They would use the enterprise and deal with the media during the most embarrassing means, to the media and the author sent lawyers letters. Assist the foreign acquisition cobolli gigli also stand up for giovanni cobolli gigli speak at Goldman sachs. The key problem is, debt and debt is not the same thing, cobolli gigli in debt is accounts payable and operation of debt, need to pay the interest of bank loans to be in reasonable proportion range. Listed in Hong Kong geely automobile would show that the company's cash conversion cycle for negative 50 days, this means that giovanni cobolli gigli rely on dealers and supplier of money can maintain operation. The securities market weekly "later had to published" reported serious inaccurate "statement of apology.

Despite cobolli gigli in this question in the storm a great victory, but LiShuFu rumours of the lack of money seems to easily be trust, because that is the impression that giovanni cobolli gigli people-a sale of 10000 cars in only after getting the car production license, the auto sector ants company. The past 20 years, LiShuFu from running a tiny rural photography studio start slowly and build up China's largest private car company, which also does print the photos of the developer from refining silver, assembly refrigerator and motorcycle, production building materials business. Lack of money, lack of technologies, the day he can't be more familiar with it.

Now geely automobile have is not what it was, is no longer at the beginning that rely on a wrench and hammer mill type of car made private enterprise. The company spent 14 years in the domestic set up six vehicle manufacturing base, an annual capacity of 600000 cars (last year sold 416000 cars). It has acquired manganese bronze car company, Australia DSI automatic transmission company and in ford under control of the declining luxury car brand Volvo. In the first half of this year giovanni cobolli gigli and Volvo turnover totaled 70 billion yuan, and profit before tax RMB nearly 2.4 billion, than last year the corresponding period there are obviously ascension.

But gigli or for a congenital deficiency and starvation is always in the company, buy three overseas companies to improve the situation also of no help, even will aggravate the speculation. By march of last year, LiShuFu success Volvo takeover in giovanni cobolli gigli has encountered this conference. At that time just fly back to Beijing from Sweden LiShuFu with a weary, a slight impatience and a little excited, to the more than one hundred reporters capital source.

No outside help giovanni cobolli gigli cannot eat is several times their size of Volvo, but also not as you imagine cobolli gigli so poor. $1.8 billion acquisition of capital and is expected to $900 million in subsequent investment, cobolli gigli from China and overseas each half to raise money, cobolli gigli herself with a about 25%, other financial backer including financial group, investment Banks, local governments and domestic sovereign bank, the money from China, the United States, Europe and Hong Kong, China.

"Buy Volvo car company is not money can buy get, also have no money or less money can't buy. So money is not important." LiShuFu at that time? Said.

Is Volvo brand let giovanni cobolli gigli capital suddenly attention, but compared to previous encounter with funds cobolli gigli, this is still far from a life and death. The actual condition with LiShuFu says is very like takeover, the Volvo is not about money, and no and no big purchase loss. In 2000, though that moment, take out 1.5 billion yuan, LiShuFu don't want to do a car.

LiShuFu is basically a hot will head plunge into the automobile industry. Want to build cars, he so little money. The government of the requested minimum investment threshold is 1.5 billion yuan. Chery production capacity of 150000 cars a total investment of 4.252 billion yuan; Shanghai gm total investment of nearly $12.6 billion. LiShuFu made money from its business of car of the building materials factory and motorcycle factory out of, the two factories going to keep running, when the outside world can take out of that giovanni cobolli gigli funds ManDaManSuan also a or so. Want to buy land and build factory building, buy production line, mould and so on, 100 million yuan to build cars it is glass of water car? Salary.

As a private enterprise founded soon after, cobolli gigli is difficult to get loans from the lenders, LiShuFu marked the wenzhou, ningbo and taizhou area of private financing. He is not simply let the private enterprise boss capital contribution, but try to the development of their and giovanni cobolli gigli bound together. LiShuFu lofty sentiments in the car factory factory leased to the boss, by their separate investment or and giovanni cobolli gigli capital venture production cars of all the essential parts factory e.g. body factory, engine, gearbox factory factory, and then combined to assembly production cars, car sales after go out again into.

This kind of practice with the clothing industry fast fashion brand ZARA is like, ZARA Inditex's parent company in early also is to let some private investors to pay the plant and spent the bottleneck. Giovanni cobolli gigli's pattern is called "boss project". Giovanni cobolli gigli through this disguised folk funding, save their investment and construction of money, easing the capital turnover and won the stability of the products. The factory is in a factory in production, foreign only lofty sentiments car company a sign the mutual benefit is factory will not happen marketing behavior, no sales tax, reduce the product into? This.

By external forces help, cobolli gigli finally produced the first batch of lofty sentiments car. Giovanni cobolli gigli come from all over the country dealer orders, but a car didn't sell. This batch of car of quality too bad: internal decoration coarse; Car body workers knock out by hand, juncture place is easy to crack; Shell paint is brushed up a few workers points, color depth not divide evenly.

Like all of organization of private enterprise, giovanni cobolli gigli was the sense that gives a person is perhaps one day the company went bankrupt.

Giovanni cobolli gigli group's former vice President WangZiLiang memories, cobolli gigli only one production line is very simple, equipment is used, or by workers begin homemade. And that made the car workers cobolli gigli is basically it motorcycle factory employees, lack of car background specialized talented person. LiShuFu starts to make the car, looking through the motorcycle factory all staff records, found that three people in hunan car manufacturers did. LiShuFu said, if there is the fourth automotive engineers word, that is what he is.

Now to the LiShuFu positioning behind the scenes for the brain. He was quite so the basketball coach, when his hand manager people to get, he let them go, can take out time to think some of their more abstract problems.

Had he attended a series of interviews with a Volvo public relations staff said, LiShuFu now the most like to talk about the topic that national studies.

Global enterprise culture and new wealth view, seem to give he opened a new way of thinking. He reduced the frequency of the interview, but as long as to speak, can be certain to these talks.

When the supreme leader can wander, the company that may not be a bad thing. LiShuFu said: "in the western that set of things that I don't know much of the experience, in this case, I presumptuous to disturb the decision, Volvo will face greater challenges. I think the ignorant is no authority feeling."

Let managers do things, it is not like this do speak out so easily. Volvo takeover talks LiShuFu a listen to hosting the world's yacht game every year to spend dozens of, build a ship to 200 million, while the Chinese it had almost anything, so don't agree with. The board of directors by five years spent $11.5 billion to research and development expenses resolution, LiShuFu or don't think the money was too much.

It's like used to tighten, look for a girlfriend can spend money, a bit not used to. LiShuFu said: "that's it!"

Lee ultimately no across the rules of the game, hard to step in. "How to manage these projects, how to promote research and development has more achievements, it is to the CEO, the management to exercise their rights. I can't participate in very specific, very details of the project, our board of directors is the task of assessment in the management of the Volvo? Layer."

But he still have kept, the board of directors were planted in a proficient in financial Chinese director, in for Volvo, chairman of the board of China ShenHui.

This LiShuFu these years thanks to a snare a batch of international background of Chinese executives. The master of Chinese financial ZhangPeng director joined in 2007 as vice President cobolli gigli group, in Britain before BP do financial and internal control senior consultant, earlier in the shell and Hong Kong south China group also had work experience. Volvo global senior vice President and chairman of China ShenHui take Canada nationality, in the university of California, Los Angeles, read the project master, in 2009 to vice President cobolli gigli identity before joining, was on fiat and multinational parts suppliers are served as China borg warner presidency.

But LiShuFu warned that, once in the specific operation stage, cobolli gigli also need to find more rich for Volvo vehicle manufacturing operations experience.

With such a promising project of Volvo, attract talents suddenly becomes much easier, ShenHui even willing to without any formal appointment in the case began to work for LiShuFu. He met with LiShuFu is years of the man, early watch to pass state say as long as have good project is over.

In LiShuFu or "the fourth engineer" years, cobolli gigli nothing can be good project. But the company still have to try their best to find experienced executives, to help the company improve research and development and production management.

A car starts to make LiShuFu idea is simple, as long as the price is higher than the product can do cobolli gigli others low, quality control is better, to be able to get the market demand. When car buyers main is a government department, market is joint venture brand monopoly, a car jetta price more than $140000, a car LiangXiang xiali sold 80000 yuan. Then do as LiShuFu expected, in a domestic car shortage era, although the improved quality of pride car just not good enough, but the price is competitive, lofty sentiments in 1999 were sold 1600 cars, 2000, lofty sentiments sold more than 10000? Cars.

But can only build cheap cars were not enough, he needs more professional people to advice. From the car companies don't dig man, and he will run to wuhan university, automobile industry of jiangsu university of science a batch the please with the automotive background of retirement experts to cobolli gigli work.

LiShuFu know yourself into a promising industry, he moment never stop expanding the idea. The lofty sentiments in quality have not been improving, 1999 with annual capacity of 50000 cars can design of Japan factory in ningbo ningbo and start, they use only nine months time to let the first new car to get offline. The lofty sentiments and factory than crude, the software and hardware of ningbo factory had many progress, but the product quality control but difficult to let the people well.

In order to see what others made the car, LiShuFu sent to South Korea AnCongHui modern car visit. After visiting the factory, the finance director of a night from the auditor didn't sleep. In the first financial weekly "memories of this experience, the current vice President cobolli gigli group of AnCongHui suddenly laughed. "A couple of us look silly eye, the difference is too big," he said, "it was put into operation, ningbo factory just what are very simple."

The car factory in South Korea by automatic robot welding body, workers in the automatic assembly line busy, and giovanni cobolli gigli on the production line by forklift, flat trolley shipping parts, still use manual way making cars, use the tools are most workers wrench, and a hammer. Sometimes parts precision not enough to complete installation in place, workers could knock in with a hammer, lead to the unqualified.

LiShuFu requirements AnCongHui took out to improve the quality of the solution. Ann thought of lean production, he retired from Toyota please technical personnel, each production links all modeled after Toyota do, including a workshop on clean degree and the behavior of the individual details requirements, but the effect is not obvious. Then again they encourage a staff found and improve the problem in production, it finally received a little effect, although also is not very big, but LiShuFu love to see this kind of enthusiasm and participation.

In 2006, LiShuFu have realized that the company the urgent need to improve product quality, improve the technology content, international brand family car market to make back, plus chery and supporters of such domestic rivals, cobolli gigli's cheap car is becoming more and more difficult to earn money. He took ten years to the ten top cobolli gigli car manufacturers in guizhou, and learned how to use of external resources to solve the company operation appears in the various problems: please professional managers to prevent family enterprise disease, please professional financial talent to solve the financing problems, he needs a key sir.

At that time, brilliance auto research in charge ZhaoFuQuan is LiShuFu eyes that can change the situation. The former is a continuous 11 times refused to goodwill invite, but he met have the courage to 12 time open the latter. One day in 2006, they were both in Hong Kong airport flight and fatal after, LiShuFu 12 time invite zhao join giovanni cobolli gigli. For several months, zhao identity into giovanni cobolli gigli group vice President and research institute President giovanni cobolli gigli.

ZhaoFuQuan was in daimlerchrysler overseas company seven years, research director for technology center. At that time, giovanni cobolli gigli group has four production base, six of the main models, the base has their own product development department, each base drawings and technical standard between are not unified, leading to the base can't generic components between, also can't universal test standard and test standards. This leads to the car or other quality cobolli gigli. Zhao's is urgent for giovanni cobolli gigli establishment unify of technology system. But gigli only 300 researchers, are college, high school. The most let ZhaoFuQuan surprise, some people even PPT not to know how to? Do.

Take time for one or two years, ZhaoFuQuan from various production base hand back research and development power, lead developers will all continue in the car, parts of the drawings converted into unified format, fill together the all products of the 2 d, 3 d graphics, compiled by the 24 this "technical manual". Next, they and compiled the parts and whole design and test standards, as the whole of the enterprise standard cobolli gigli group.

ZhaoFuQuan in his office with spare a handbook, including product each parts material request, scope, technical requirements, appearance requirements, and all of the design parameters, inspection standard and test standards. "People can find new job, vehicles aging, but these things is support for sustainable development of the enterprise weapon, the" ZhaoFuQuan told the first financial weekly ", said, "we buy foreign car companies buy is, in fact, these things."

People often say, buy to a company, so give yourself bought trouble. Especially the car industry. Ford spent 10 years and $30 billion development money also failed to save Volvo is the best example.

LiShuFu since 2002 through the purchase of foreign brands to consider for giovanni cobolli gigli changed forever. Volvo and saab, jaguar, land rover, Mazda, these all in his considered. This sounds too over-confident, but LiShuFu believe that chance will come.

But in found a suitable brand before, he has cannot help create new brands from giovanni cobolli gigli internal. LiShuFu said a sentence later not rebuilding 40000 yuan of the following car do open dry. Begin from 2008, cobolli gigli began planning, global hawk next to England and three new brand, and started in 2009 on research and development and new models on the market. LiShuFu new brand to send and hope from his willing to pay 3.6 million yuan for global hawk public solicitation vehicle-logo evidenced in.

Three brands of performance next are good, a few years ago 10 months sold more than 90000 vehicles, price from 80000 to 100000 head, but like other independent brand encountered, giovanni cobolli gigli time also difficult to break through the 100000 yuan ceiling ".

This aspect Volvo could help. Although have a confidentiality clause constraints, but can still be allowed in Volvo within the scope of the research and development level and help giovanni cobolli gigli improve technical content. Volvo design director in Britain PeterHorbury at the beginning of the year, also on the Shanghai auto show in pushing the Volvo's new car, is now the vice President cobolli gigli group design, responsible for the car creative design and cultivation of talents. Horbury from 1991 to as the design director in Volvo, which also job-hopping been to ford, involved in the land rover, jaguar and aston · Martin's design work, and two years later he returned to Volvo. His most famous work is a new generation of Volvo SUVXC90 and "heaven and earth" concept car.

LiShuFu hope Horbury leadership giovanni cobolli gigli brand design development into the future, and praised his rich experience in the industry of giovanni cobolli gigli products is critical to the success of the future. Although most of the time Horbury temporarily or work in Sweden, but LiShuFu seize all opportunities to the foreigner infusion Chinese taste. He gave Horbury listen to erhu and guzheng music, told his Chinese people like the moon, sun and sunrise and sunset.

"For art design for, these are all very important." LiShuFu explanation. "He designed the 'heaven and earth' concept car is good, reflected my thoughts, I thought, not necessarily correct needs to continue improving, since want to let the Chinese accept, also want to let the whole world accepted."

Relative to persuade Volvo CEO Stephen Jacob and the board of directors, Horbury change is just a piece of cake. Management of a multinational like with your chopsticks add tofu, LiShuFu need to grasp the dynamics. This means that he can change some, but Jacob also have to change.

The two men look the difference is too great. One is the conservative German, wearing a pair of sleek black glasses, in cologne university get a business, has long before mass effect car. The latter was born a peasant family, let myself go, very talkative.

LiShuFu now has served as chairman of more than one year Volvo, cooperation look well enough, attend public when the whole dharmadhatu, but this is all the compromise of each. In the purchase at the beginning of the negotiation, cobolli gigli an executive because of a Volvo has stormed to, and take the first flight available to return to China.

So far, one of the biggest differences is whether to statues Mercedes S series and the BMW 7 series that large luxury car. Lee and Jacob set out their own reason, lee said that the Chinese people like cart, or no, Jacob insisted that keep Volvo past genes. Both sides looks are reasonable.

The result of argument is clear, it a LiShuFu got the upper hand. More specifically, the Chinese this coveted market and the present situation of the Volvo got the upper hand. Leave the luxury car growth more than 30% of the Chinese market, Volvo completely unable to return to luxury car competition ranks. In march this year LiShuFu said in an interview, Volvo and Mr. James can take the moral high ground, adhere to the Volvo brand low-key, moderate in a traditional style, but the style in the Chinese market is no future, unless it can adjust the strategy, cater to the Chinese pursue a longer current car taste.

In other small, LiShuFu would be happy to show his inclusive side, he was on business trip to Sweden to no longer drink water; Do likewise, Jacob also began in his office bubble up a cup of green tea.

LiShuFu like to say most of a word is the Pakistani taliban, this is he of Volvo management philosophy. Ford's time to take the Volvo is paternalism, spent $6.45 billion acquisition of Volvo, ford holding everything, including the appointment, management and research direction development models. Ford of Europe headquarters in Volvo were planted in most of the department supervisor, the Volvo technology research and development direction for security, for its other brand to offer the safety technical support. Volvo research and development is confined range after against Volvo as a brand survival, and Volvo also waste so much money in the moment can't into a product projects.

In LiShuFu under the carrot and stick approach, Volvo recently will propaganda to "people honour", sounds finally like a luxury car looks like. May be a coincidence, new products, and the research and development direction in the global performance for Volvo have finally started to rise again, the first half of the global sales rose 20% to 230000 vehicles, China is more sales grew 50% to 35000 vehicles, how much this touched ford period of bad management? The light.

And China go near some looks good also many, but LiShuFu and Jacob all need to watch out for is, avoid Volvo with giovanni cobolli gigli come too close, leading to brand image problem, can no longer attracted to rich people around the world. J.D.P ower asia-pacific company China research services MeiSongLin general manager dr reminds say, Volvo need to further consolidate their global current car brand position, and to prevent its brand in Chinese style.

LiShuFu would like to very clearly: "giovanni cobolli gigli is giovanni cobolli gigli, Volvo is Volvo. Volvo from northern Europe, is rooted in Sweden and left the specific soil, Volvo will no longer be Volvo. Without the foundations of the brand, nature also lost its proper value. Volvo cars will be to preserve its own distinctive features in gothenburg, red under the management of and under the leadership of the new board of directors, continue to focus on the development of automobile industry's top luxury. Giovanni cobolli gigli doesn't production Volvo, Volvo also not production giovanni cobolli gigli."

LiShuFu and giovanni cobolli gigli, Volvo story now confirmed obviously are premature.

In the 1980 s, the graduate from high school LiShuFu not into the factory work, but ZouJieChuanHang photograph people to make money, and with him into the young people now business period has thering is no lack of business leaders, while the iron is hot, keep the lu-guanqiu quail LiuYongHao, place of the XiuXieTan NaCunHui, each a private enterprise acquiring is full of uncertainty and the twists and turns. This is the age of the opportunities and suffering given to them.

LiShuFu dream also is far to achieve. He set big goals for giovanni cobolli gigli, to 2015 years to achieve 2 million car sales, including Volvo 800000 cars. This means that giovanni cobolli gigli need growth 3 times, and Volvo need growth almost 2.5 times. It's hard to say, LiShuFu path before him and the road, which a longer.

Google + challenge Facebook is not "a zero-sum game"

Involved in social media web traffic and subscribers, and the parties unable to agree, it is difficult to determine which data more accurate. For example, Facebook claims to have 800 million "active users", but I know a lot of people--including myself--has more than one account. Therefore, Facebook may have 800 million active accounts, but the number of users may not really close to 1 billion people, you know, out of a total of 6.8 billion people also.

And Google + users are more fuzzy clear. Because Google (Google) themselves have not reveal its number of users, we can only in accordance with the third party figures. But there is evidence to show that Google development of this with Facebook to breath-taking products is rapid development. Genealogies website Ancestry. Com Paul Allen, the founder of the say he is Google + "unofficial statisticians" Allen provides an optimistic forecast: Google + by the end of the year and has 400 million users. Allen said that at present, Google + users only slightly higher than the 60 million. Alan estimates that Google + all user of, nearly a quarter of the YiQu registered in December, show that Google + growth amazing, he and I made the forecast is accordingly.

Some observers say, Google + the rate of growth of actually higher. Google recently announced an official data in October, at that time, the company's chief executive said larry page, Google + has 40 million users. In addition, the company did not give any other information, such as the number of how statistics: monthly active users is? The figures are including registered but never use has been completed the service users?

But if Google + really can reach the estimated number of users Allen, then help the search giant reverse this year's flagging: overall, Google in independence visits still well ahead of other web site, but from the time duration of the user to see, Facebook will Google has all the service behind, even search and YouTube is no exception. According to users stay time calculation, than Google, YouTube, Facebook Yahoo (Yahoo) and America online (AOL) four web sites combined. So, Google now to the social media put serious money is not surprising. But I'm afraid already too late.

However, Google is still not despise. Google + and Facebook competition often is regarded as "a zero-sum game", that is the victory of a party must be to beat the other party as the prerequisite. But the two companies eventually coexistence is not possible, they can compete with each other (plus Twitter) users and advertisers. The two companies user groups have large degree of overlap, but this kind of situation is likely to continue. It is not difficult to imagine, in order to meet different advertiser, the two companies will release a different diameter user enumeration. Perhaps Google + will eventually become a gathering Internet professional, technical and creative talents platform, Facebook will continue to grow for the network platform of mainstream users. Finally, Google + number of users and flow will be relatively less, but "every one thousand times show cost" (CPM) will be relatively high.

However, mentioned just a kind of may. Facebook now faces a big risk: it added Ticker etc many offend function; In casual spying on the user privacy; And kept perform site facelift, recently on a web site Facebook several touch war greatly, as time axis to join, revised action finally over, this move more frequent, the more likely to lose a Facebook user, so as to shake the root. Once the user in Google + on the more friends, Google + new function, the more they move into the former from Facebook the cost low, or at least they can again opened a Google + account, and Facebook in limbo.

Facebook is expected to be in initial public offerings this year, after investors into the billions of dollars money will allow the control, a don't be careful, this website may start to miss a day. Facebook better use the money to improve the service, and with more media and game companies to increase the website of the function, that is working to increase Facebook user's appeal.

MBA case: "hybrid brewing" MBA curriculum

Not many MBA course in the course start, invite all students from the Scottish highlands in the wine warehouse in the barrel, randomly selected from a bottle of 25 years of single malt whisky.

But, also do not have how many MBA course, is in damien duff town (Dufftown) grant's Philip breweries (GlenfiddichDistillery) this unique environment start. Damien duff town is located in spezia saide area (Speyside) of a small town, has been described as the world of malt whisky.

Grant's Philip was the most famous of the single malt whisky, one of father and son by grant foreign wine company (WilliamGrant&Sons) production, grand father and son is the largest family Scotland brewery. The company and Glasgow (Glasgow) strathclyde business school (StrathclydeBusinessSchool) cooperation, create the 25 MBA courses, including the grand father and son executives and a few enterprises from Scotland are selected students.

The chairman Peter Gordon grand father and son (PeterGordon) said on the 25 MBA programs investment, which shows the family values, it includes education, to advance the strong leadership and charity of faith, and feedback the desire of the Scotland. "We are with those we think and you have the same DNA leading enterprise cooperation, these DNA including the global ambitions, vision and to staff development promise as a key elements of enterprise strategy," he said.

Strathclyde, dean of school of business Susan harte (SusanHart) said the MBA course is grand father and son together with special setting, contains 3 door unique elective course-family/owner management enterprise, enterprise, and luxury brand marketing.

Glenn phillips by William grant's brewery (WilliamGrant) was established in 1886, now the family still holding the fifth generation, its innovation resume envied handouts. It says, his own initiative in the early '1960 s to a single malt whisky as a high-end product marketing. 40 years ago, grand father and son is the first open a visitor center of the company, based in the Philippines grande's visitors center located in "whiskey road" (WhiskyTrail), to attract 75000 visitors a year and is Scotland's tourist resort. 14 years ago, it released its position in the high-end gin sir Henry (Hendrick 's).

Professor hart said, strathclyde business school was selected by the grand father and son, for one, is it has from hunter entrepreneurship center (HunterCentreforEntrepreneurship) to develop professional advantage. The center is the Scottish retail entrepreneur Tom hunter (TomHunter) donors the academic center.

"Entrepreneurs will usually ran the family business, but in how to company operation, why, why the success of failure study, this kind of companies actually largely ignored," she said. "People will often reduce related thinking, as family enterprise will be assumed to smaller, but they may be very large, influence is also big."

"But they have their own problems: how they carried on the inheritance, how to relay family values, how to carry on the professional... so, grand father and son to all of these very important and the family enterprises is the overall management and particularity related problems of special leadership discussed an MBA."

The industry and commerce management professional obtain employment direction

This professional requirement students grasp the enterprise strategy, human resources management, international business, and other aspects of the theory of knowledge, and to pay attention to the strategic management, interpersonal communication skills, promote negotiation skills training. At the same time the attention of the quality of the managers and capacity development, including decision-making ability, the public relation ability, consulting diagnosis ability, organizing and commanding ability, foreign-related operation ability, etc.

The students' employment direction mainly has five:

One is the state, province and city economic comprehensive management department at all levels or industry management department.

The second is large and medium-sized enterprises of domestic enterprises mainly for industry and commerce;

Three is foreign capital or foreign-related operation in industry and commerce enterprises industry, and international famous public accounting firms and other types of counseling service and the intermediary enterprises;

Four is a bank, securities companies and other kinds of financial institutions;

Five in the domestic colleges is to pursue a master's or doctor's degree or to foreign universities for further study study.

Employment industry or department percentage

The state-owned enterprise 30.92%

Graduate students admitted to 7.77%

Go abroad 0.62%

Private and private enterprise 12.10%

The other 2.66%

Foreign invested enterprise by 6.26%

Primary and middle school and other teaching unit 0.95%

Troops 0.62%

Other institutions by 2.73%

Higher school 1.83%

Authorities 3.54%

Medical treatment unit 0.07%

Scientific research units 2.36%

Financial unit 4.59%

Note: this professional each direction and the employment rate respectively are: the industry and commerce administration 64%, enterprise management, international enterprise management 72.03% 84.18%, real estate management, industry and commerce administration 73.82% 80.97%, 70.07%, management engineering investment economy 78.26%, technical and economic 85.93%, postal communication management 96.55%, forestry economy management 64.41%.

Employment situation analysis: the industry and commerce management jul 2006 14 days

Of the 20 th century to now, there is a very interesting phenomenon, some international well-known enterprise's President, CEO, the HR in succession to writing books on the subject, that advise their marketing and management skills. The jack Welch's autobiography ", spencer Johnson of the inspiring novel who moved my cheese?" Sell very hot. In early August this year, Microsoft's former vice President li kaifu to GOOGLE, just out of the handover he intends to work clearance writing a book, it makes a lot of booksellers and readers have expressed strong attention. Business management of the best-selling books from hand to reflect social senior industry and commerce administration talents to chase after hold in both hands, "economic efficiency and to the management" has become the general of many enterprises.

The industry and commerce management as an important branch of the management, is a applied strong discipline. According to the basic theory of management, economics, research how to utilize modern management methods and means for effective enterprise management and business decision. The industry and commerce management of generalized contains many fields, which consists of the secondary professional each characteristic, mainly including the industry and commerce management, marketing, accounting learn, financial management, human resources management, and tourism management, etc.

Global economic integration accelerate, China's accession to the WTO will further drive the domestic market economic prosperity, foreign capital to whet knife cutting-edg extension exhibition China market and lack of modern management idea instruction of Chinese traditional enterprise will face serious challenges. They make up for that the only way out of the defect is introduce talents, achieve self-improvement, economic efficiency and to the management has become the domestic many large and medium-sized enterprise consensus. From the perspective of obtaining employment for, according to the professional consultant company show the related survey data shows, the industry and commerce management each professional setting and employment direction though different, but from overall trend analysis, the next five years all the professional obtain employment situation remains upbeat.