Who don't want to carry out the company can help themselves more on one building new business? The desire for new business usually stay with the emotional aspects (" I also want to have more income "). The searching process of investment in the more emotional, discussed how to sell you in when they can have more logic.
In the search for new business, sales staff sometimes with very few some data to analyze their target customers, and they hope or don't want analysis get what. This can lead to some very dangerous conclusion. Here are five kind of looking for new business good methods:
1. With valuable information to attract new business
Once in the harvard business school professor David Maiste as the said, "today is the customer of articles, speech and wanton seminar, a large amount of content is generalized, completely let a person can't take the author or the speaker with his or her main rivals to distinguish." He said, and found the key to attract new business, is to show that you can provide and your rivals could not provide the thing. Maister think to do this, the key is that a forgotten sales tool: analysis of potential users interested topic. You don't need to have the market marketing experts can do that.
2. Become a new business experts
For seminars, web sites and publicity for studies. Remember the interpretation of the scientific method of scientific lecture? Well, now should these knowledge dust on the clean clean. The scientific method is to observe, form a kind of theory (or assumed), and then to try to test its results. According to your experience and observation, choose you to solve customer's three biggest problem, and then will these problems as the subject of the study.
3. Be careful to choose a topic
Ask yourself: "the study and potentially useful or industry if the magazine editor?" If the answer is no, then think again theme. If the answer is yes, please continue. Look for on the Internet and you study the topic of the books, articles and publications. Through the collection, focus groups and opinion case analysis research data collection. Maybe the best thing you can do is to see some meet your target customers of the standard. Tell them you will use the information to write an article (and then really write an article).
4. According to the survey put forward some Suggestions
The analysis of data, draw the conclusion, and based on this put forward some Suggestions. Write a summary report on the results of the study (it can be a simple report, also can be like a book detailed report). In your seminars, lectures, suggest articles, web sites and research material using these research information.
5. Give your method named
Target customers like to be proved effective method. According to your research and experience, for your own problem solving system named will help you attract new customers. Briefly explain what you have done the work to provide solutions. Then will the process into a series of arrangement good steps (usually divided into five to seven steps is enough). For these steps up a can inspire others interested in name, usually not more than four word. Beginning with "The", with "System", "Process", "Methodology" end. Trademark to your goal customer sends such information: you make the correlative preparations, and to their own intellectual property rights cherish. Search the United States Patent Office website, see if you can use the name (clear up this name is where you are in the industry is used).
According to the above five steps, you will be able to those who are also looking for from the new business competitors middle stand out. From the facts of you already know, evaluate you've heard of choice, and take the time to consider all sorts of gossip. Just make sure you're looking for a new business of time not using any other method to offer the same solutions.
In the search for new business, sales staff sometimes with very few some data to analyze their target customers, and they hope or don't want analysis get what. This can lead to some very dangerous conclusion. Here are five kind of looking for new business good methods:
1. With valuable information to attract new business
Once in the harvard business school professor David Maiste as the said, "today is the customer of articles, speech and wanton seminar, a large amount of content is generalized, completely let a person can't take the author or the speaker with his or her main rivals to distinguish." He said, and found the key to attract new business, is to show that you can provide and your rivals could not provide the thing. Maister think to do this, the key is that a forgotten sales tool: analysis of potential users interested topic. You don't need to have the market marketing experts can do that.
2. Become a new business experts
For seminars, web sites and publicity for studies. Remember the interpretation of the scientific method of scientific lecture? Well, now should these knowledge dust on the clean clean. The scientific method is to observe, form a kind of theory (or assumed), and then to try to test its results. According to your experience and observation, choose you to solve customer's three biggest problem, and then will these problems as the subject of the study.
3. Be careful to choose a topic
Ask yourself: "the study and potentially useful or industry if the magazine editor?" If the answer is no, then think again theme. If the answer is yes, please continue. Look for on the Internet and you study the topic of the books, articles and publications. Through the collection, focus groups and opinion case analysis research data collection. Maybe the best thing you can do is to see some meet your target customers of the standard. Tell them you will use the information to write an article (and then really write an article).
4. According to the survey put forward some Suggestions
The analysis of data, draw the conclusion, and based on this put forward some Suggestions. Write a summary report on the results of the study (it can be a simple report, also can be like a book detailed report). In your seminars, lectures, suggest articles, web sites and research material using these research information.
5. Give your method named
Target customers like to be proved effective method. According to your research and experience, for your own problem solving system named will help you attract new customers. Briefly explain what you have done the work to provide solutions. Then will the process into a series of arrangement good steps (usually divided into five to seven steps is enough). For these steps up a can inspire others interested in name, usually not more than four word. Beginning with "The", with "System", "Process", "Methodology" end. Trademark to your goal customer sends such information: you make the correlative preparations, and to their own intellectual property rights cherish. Search the United States Patent Office website, see if you can use the name (clear up this name is where you are in the industry is used).
According to the above five steps, you will be able to those who are also looking for from the new business competitors middle stand out. From the facts of you already know, evaluate you've heard of choice, and take the time to consider all sorts of gossip. Just make sure you're looking for a new business of time not using any other method to offer the same solutions.
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