Thursday, April 12, 2012

CEO of way, to give their influence to make a point

The President's English is a CEO, one of the "E" is not only Executive (Executive), and a more profound implication, that is Education (Education). President is an enterprise's chief education officer, how to play a good "teaching" function, have quite exquisite. We first see a case.

Liu2 zong3 is a very patient boss. Every time and executives the meeting, he is like a the elder, well-meaning, professor performance of some important strategies and that his skills. I once asked him, why each time the meeting so many words to say. His reason, the company's executive management experience less, a lot of things to him to teach. So, the company of each decision, he not only to let executives seem, also want to know the give an account concerning this disorderly gathering, such ability execution in position. However, liu2 zong3 great effort to little effect. Many project execution results from his requirements are far apart. Liu2 zong3 for this is also very worried, so forcefully for the meeting.

As his coach, looked at a period of time, he and I have the following dialogue.

"I found you in a meeting, some of the words that you have spoken of more than one time, why has said repeatedly?"

"No said repeatedly how line? Repeated so many times, they still can't remember. For example, recent meeting I emphasize the, the company's sales model to change, in the future, we no longer with retail is given priority to, but to big customer sales. According to the government, such as telecommunications large customers, is can't wait for the sales staff, must be visiting, looking for sales opportunity. I'm meeting meeting said the two months, the results a little change to all have no."

"You say the words, whether they listen to her? Really understand?" I tried to remind liu2 zong3 reflect upon your own talk of quality.

"Every time they asked them to listen to understand it, the answer is' 'all nodded, but not according to do. These people ah, poor understanding."

See liu2 zong3 not from their own find reasons, but push the responsibility to subordinate body, I told him about the two jack ma and TangJun how to communicate with subordinates the story, and then gave him some relevant material, advised him to study it.

After a few days, liu2 zong3 said to me, "jack ma and TangJun are very could speak."

"They talk? And what are the features of your speech have what differentiation?" I persisted.

Liu2 zong3 some looked at me blankly, don't know how to answer.

"That will give you own speech to a minute." I put the prepared a influence rating scale handed him, let him be self control. The scale is I in Hay ($benefit) group global scale foundation, according to the "China's national conditions" an adaptation. It will influence from low to high into four levels, and each level has specific act descriptions.

Harvard business online views



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