Thursday, April 12, 2012

What are the high pay positioning advantages and disadvantages?

Enterprise take high salary localization strategy, there are two major advantages, first is relatively can attract more talents, followed by the stability of employees will be high, but high salary orientation strategy also have obvious defects; First is the enterprise pay cost is higher, when the enterprise the management performance decline, the inevitable will first take layoffs or a pay cut way to control costs, but layoffs or a pay cut is likely to backfire-want to eliminate employees stay down, and want to keep employees but departure; The second, a high salary is positioning, this part of the costs must reflect the enterprise the product price, it will affect the enterprise market share. So, keep an eye out for would be found that average salaries in the industry leading level in the enterprise, if not monopoly industry, so the enterprise products are largely the high-grade brand in the industry, because a premium brand will often be able to have more premium, can solve that part of the higher pay cost.

In addition to a few industry leading enterprises can bear absolute full high salary positioning, most enterprise cannot take this strategy, but this does not mean to deny high salary strategy to find a reason, but rather to take a more scientific mixed compensation strategy: to core position to take high salary positioning, for non-core post take moderate or above the average salary positioning, strong position to alternative, take medium low salary positioning. That makes it more scientific and more economic.

Salary level just affect the enterprise personnel attractive necessary condition and not sufficient conditions, to improve the staff's average quality and skill, and to attract more outstanding talents to join in, only high salary positioning is far from enough.

Talk about the enterprise's salary positioning the difference between high and low advantages and disadvantages

First of all: talk about why relatively high salary said enterprise, in fact the human cost is not the overall than those of enterprise high relative base salary?

The overall human cost about enterprise, most people will think of first salary, bonus, social security, the human cost explicit, but neglecting the recruitment, staff replacement cost, cost of training costs, and the personnel quality not beautiful result of low labor productivity in the "high cost rate". This is like buying a car, in addition to the naked car number plates, and total price of the insurance expenses, etc have cost, but also the most important long-term maintenance cost, and gasoline, parking, the use of cost. But most firms tend to focus on the "has cost" human (namely salary level), and to ignore the human "use cost" (the recruitment, staff replacement cost, training costs, including in order to make a staff to the basic requirements for post shall pay wrong operation, low efficiency of the price and related training input).

For example, the enterprise cost 2000 yuan for a "cheap" sales representative, but to pay for other costs to make the sales representatives to qualify or excellent level and share the cost down overall cost 4000 yuan may be higher than for a "expensive" sales representative for the cost. The learning and growth needs to pay the price, or the cost of higher pay cost is to show, or is the extra training to reduce the learning or labor productivity, the cost of wrong operation, in short, no matter any enterprise, and its overall human cost shall follow similar "of the law of conservation of energy" some rules-don't just disappear or produce cost, but turn into another kind of form.

Therefore, if the enterprise is able to all human cost statistics caliber, you'll find that looks low labor cost actually not low; And the industry's leading multinational company, although personnel salary is high, but in fact the human cost rate is not high, even more than many local counterparts low. But the industry's leading multinational companies do not fully rely on high salary to attract talent, and they are the most worth of local business place of study, is their extreme pay great attention to the talents cultivating through a set of powerful mechanism of talents training, systematic and comprehensive study of new employees training, let just graduated college students in a year or more short time grow up for outstanding talents, and at the same time, higher than the average level of the offer of compensation, the high investment yield talent strategy, its market position to the consolidation of ascension and rose to vital role.

This paper conception is to clarify the human cost is misreading and not preach the role of high pay, and at the same time, also want to cause the attention of local enterprises, this is the line we want to express views.

Next: talk about high pay what location advantages and disadvantages?

Enterprise take high salary localization strategy, there are two major advantages, first is relatively can attract more talents, followed by the stability of employees will be high, but high salary orientation strategy also have obvious defects; First is the enterprise pay cost is higher, when the enterprise the management performance decline, the inevitable will first take layoffs or a pay cut way to control costs, but layoffs or a pay cut is likely to backfire-want to eliminate employees stay down, and want to keep employees but departure; The second, a high salary is positioning, this part of the costs must reflect the enterprise the product price, it will affect the enterprise market share. So, keep an eye out for would be found that average salaries in the industry leading level in the enterprise, if not monopoly industry, so the enterprise products are largely the high-grade brand in the industry, because a premium brand will often be able to have more premium, can solve that part of the higher pay cost.

In addition to a few industry leading enterprises can bear absolute full high salary positioning, most enterprise cannot take this strategy, but this does not mean to deny high salary strategy to find a reason, but rather to take a more scientific mixed compensation strategy: to core position to take high salary positioning, for non-core post take moderate or above the average salary positioning, strong position to alternative, take medium low salary positioning. That makes it more scientific and more economic.

Salary level just affect the enterprise personnel attractive necessary condition and not sufficient conditions, to improve the staff's average quality and skill, and to attract more outstanding talents to join in, only high salary positioning is far from enough.

Again: talk about low pay what location advantages and disadvantages.

Enterprise take low salary localization strategy, the only advantage is its human cost is low, relative to the human cost is more flexible. However, low salary orientation strategy has not satisfy the current mainstream trend, because the current China's economy is transformation, depend on low labor costs to cost advantage model of development has come to an end.

Low salary positioning has many shortcomings, first is difficult to attract talents; Second, because pay is low, the staff of the enterprise loyalty and satisfaction is low, and the production of products, the quality of service provided by nor may be high; Third, the promotion enterprise's overall competitiveness against.

In addition, if want to in the human cost statistics caliber words, take low pay cost of enterprise strategy, actually happened is not low labor costs overall, so, even if is the enterprise wants to take the low salary localization strategy, also can't in all the sequence of the low strategy, but according to sequence and the importance of job position, targeted Settings, take mixed strategy.

Finally: tell me about why the average wage rise in China enterprise that is good news?

Whether made in China or Chinese create, is inseparable from the excellent labor and core talents, can say talent is the root of the enterprise development. From the historical development rule look, the current Chinese business circles, similar to the 90 s South Korea and Japan in the 70 s, have the experience of average wage labor from low to high this development process. And now China, just from the low labor in average wage labor to high average wage of phase change, labor intensive industry also has started to lag behind the Midwest, and the area to Vietnam, the Philippines and less developed countries transfer.

No matter whether is the enterprise would like to, must face rising labor costs, excellent industrial workers scarce reality, the speaking of the enterprise, is more of a challenge than it is a chance-was forced to higher content of technology of industry transformation of opportunities. We all know, the foreign trade type, OEM enterprises vulnerable to exchange rate and international economic situation, the influence of never which country can rely on trade industry or processing industry can power, has to depend on the precise manufacturing, high-tech industry to achieve the rich countries to the work of the strong international status, and therefore, today's China labor average wage rise, is actually persecution from the development of enterprises have to past model, thereby to industrial upgrade, to high added value, high technology content industry to move forward.

Any a big social change, the driving force is often not the endogenous factor from, but from an exogenous factors; China enterprise industry upgrade, since can't rely on entrepreneurs to realize the introspection, can only rely on the labor of average wage rise to achieve.

The boss can be training

The child is too heavy-handed, the kindergarten all the toys as yourself, don't let the other kids play, parents have a responsibility; The husband is too great man's doctrine, size housework entirely no matter and the home as 24 hours of a customer service apartment hotel, the wife have responsibility; The boss did not smell and customs, often give employees to a midnight fierce bell, or of employee weekend default for working days, employees also have certain responsibilities.

Many bosses bad temper is used by staff came out.

I met a hotel of the public relations manager, she was looking so bad, even with cheek red is just like a fever. For those days exhibition, conference constantly, many big shots in the presidential suite in succession. She is busy working days to 12 o 'clock at night, early in the morning to run to come over the weekend, and hold a flower wearing high heels, and stood at the door when the hostess. But the same thing happened in another hotel on public relations manager, but get completely different treatment. When she learned that a Saturday after prime minister in the hotel, arranged a hand came to meet, their expression rest. The hotel's general manager, they had also criticised for her. At her insistence, she and general manager of a tacit understanding this: if you have a VIP check in, when working day three colleagues can together public relations department to meet, if encounter weekend, on duty of that meet the can. She said to me: "it is my custom to do for the boss. If every guest to all three of us, we all have to meet together dead tired."

The rules were people make. In a rigid rules and regulations besides, do and don't do, and how to do that, have a lot of elastic range. The boss of course all hope every detail perfection. But every detail exactly how much work need to put in the time and the workload, they may not clear, also don't need to know that. Then how to make work investment of the highest cost-effective, and can let oneself work life balance of reasonable, is staff should be made clear. Get it, we have to go and boss. Communication, to get the boss understanding: originally to my request, you so tired! Believe me, you don't mistake that you don't make it very clear, your boss will know that you would be so tired, they'll never know only the drawbacks of things where, and for your input and pay ignores it.

But communication must have skills.

A company headquarters is visiting boss China division. E-mail conveys the schedule is arrived in Shanghai on Saturday morning. China commanded the whole company boss immediately weekends, the embattled. Suddenly complained of boiling. At this time, he's not obedient secretary clever to tip: don't ask him to return to letter on Saturday whether Shanghai have private purpose? Need not to need us to help him find a local guide? A word reminded China's CEO. Soon receive headquarters reply: on Saturday and Sunday, to deal with other matters, on Monday morning to the company for the meeting.

An E-mail, save the double cease day.

I can only say that the CEO is a revolution in China the said, for many years with the wasted effort to climb to today's position step by step, but does not understand, actually don't have to be so hard, a CEO. In the "smart", his secretary than he had potential. Mr. CEO makes the mistake of, he thought the weekends obligatory, but didn't know that his boss whether to need one day time pour jet lag, or accompany a wife around China's foreign trade store. Can say, the China CEO doesn't "training" the boss, and his hard work are also asked for it.

A lot of things is such a catch in it. Sometimes you unconscious do one thing, maybe is added to your head around. A meeting, marketing staff xiao li out of kindness to everyone a person end for a glass of water. But since then, the boss is habitually smile to xiao li: "the trouble you for everyone to end a glass of water?" Step wrong, wrong step.

A secretary is very will deal with such trifles. She never give her boss pour the coffee. I do not know how the case, there are times that she called her boss to the conference room, let her under the eyes of a cup of coffee in. She thought about this, end in a cup of coffee, quickly go out with pride. See the boss sipping a small mouth, a face of a rather sour face immediately. So this is a cup of four times as much as the concentration of black coffee, traditional Chinese medicine also than bitter. Afterwards the secretary a face of innocence to say to the owner: "I really can't cook coffee, I'm not your life secretary." From now on the job pushing out clean.

Management knowledge: single CEO love adventure

 The new research could make people look at corporate America again head straight. Last week, the United States the National Bureau of Economic Research (National Bureau of Economic Research) released a report that work, CEO of the company by a single management risk is higher than the stock that the CEO of the company married management.

A study by the University of Pennsylvania (Wharton School, University of Pennsylvania 's Wharton School) two professors, the survey of 1500 companies and its chief executive officer of the marital status. Two, the professors found by a single CEO and married CEO management company in the company do exist differences in behavior. Single CEO management companies tend to put more money in the research and development, acquisitions and other faster expansion of the size of the business investment, but the probability of failure is also higher. The result is the volatility of the stock price more big.

Single CEO more adventurous why? To this, the study the marital Status and Risk Managers view "(Status, Marriage and Managers' Attitudes to Risk) some have been vague. Two co-author Nick lai Rosa panov and pavel haute-savoie think, it certainly and about dating. Single people willing to take more risk, improve "spouse quality". Rosa panov said: "even in CEO, relative position among in marriage seems to be important." Rosa panov says, likely choose single nature more love adventure, but he thinks that this is not the answer. He doesn't think he the statistical results of the science and technology by the impact of the company, technology companies often have more investment in research and a younger CEO. He said, all industries and regions are the same, the CEO of validation of the survey results, although different regions of the divorce laws can increase in some areas of the proposed marriage risk (if people want to protect their wealth words).

Rosa panov to Oracle (Oracle) larry ellison and Microsoft (Microsoft) Steve ballmer for example. Ellison of his career in many cases are in a single state (Rosa panov said: "he divorced marry again and get married and divorced, repeated several times."), and he had many large-scale acquisitions, character aggressive. But Mr Ballmer in his career most of the time are married state, outside criticism of him is he didn't put Microsoft large cash reserves more take a.

Overall, the survey company about 20% in by a single CEO management. Rosa panov unable to account for single women CEO and single men between CEO there. Because the number of samples CEO women not enough, lack of statistical significance.

So, this investigation significance? First of all want to ask why the two Wharton professor concerned about the date of the ceos life or the marriage life. Rosa panov says, the issues involved in the influence of the company CEO size, and it involves whether CEO pay too high for. Rosa panov says his research shows, ceos, or more specifically their private life (to) do have influence, the impact would have probably too big. The board of directors should play a role, reduce CEO because is in pursuit of a or sexy, or wisdom in the company of the spouses of the risk-taking. But obviously, the board of directors and do it.

Outgoing CEO left three envelopes

You must know the three envelopes executives of the story? A retired CEO to his successor, three a coded number of envelopes. "If you had feel able to solve the problem, the problems in submitted to the board, first open the envelope. Please believe me." He told her.

After less than four months, the company's sales appeared unexpectedly to sharply reduce. The new CEO to feel hopeless desk, took out the first envelope, open on see, top write: "blame your former."

So, in and analysts call, she clever but strongly accused his predecessor is sharply reduce sales of root. Wall Street and the media to her outspoken made a good response. Restore its sales, this problem to solve.

About a year later, when the company an important global products had to recall, sales fell again. The CEO soon opened the second envelope: "restructuring."

Restructuring done quickly, and to revive.

The next year, both sales and profits growth. A major merger completed successfully. The company stock prices soared. But, a had not anticipated personal crisis are a threat to the board of directors, the CEO of support. She went into the office, tore the third envelope: "prepare to three envelopes.

In addition to GuanErYiXiao beyond, you of three envelopes where? You will prepare for his successor, what kind of information? However, a better situation is: when you get a promotion, waiting for you is what kind of letters? (you have been promoted, isn't it?)

If now you must write a memo 300 words, for tomorrow you will take over the position, then, what would you say? Are you more information that work, talk about your role, talk to your colleagues and subordinate? Or say you face the challenge of...... Or write about yourself?

Well, now we give it some code: put your memo content posted on the company's online inline makes you feel feel at ease? Or know their own "three envelopes" of content will be made public and forced to rewrite?

Next, we weigh the question: if possible, you will see who is "three envelopes"? Colleagues? Do you want to work that person? In your work environment, "three envelopes transparency" on people and the interaction between expectations may what influence?

As people jobs and more and more responsibility, succession problem has become more challenging, the unpleasant reality lead to the emergence of the problem. Now, almost everyone's work is more, bear responsibilities too much. In such an environment, succession planning is becoming increasingly important. However, I see what it is, people greatly underestimated this reality. In the job evaluation and professional ability of development on the input side, people to individual and its performance degree of concern, much higher than the role of to them and to the attention of the responsibilities of the constant change. So do very bad? Of course not. But to the individual, but the emphasis for the leader and managers better spread their "invisible knowledge" (tacitknowledge, also known as the "implicit knowledge", it is to point to exist in individual employees and enterprise all levels within the organization to standardization, couldn't tell and imitate, not easy exchange and sharing, not easy also be copied or steal, not yet coding and engage in all kinds of tacit knowledge, as well as through the flow and sharing from enterprise external effective way of the gain of tacit knowledge-translators note) made extra difficulty, brought the additional responsibilities, and the recessive knowledge then makes them more effective to play its own part. Explore and explain how to grow in your work, and described the significance of the work of enterprise is one thing, and to organize the exploration and interpretation, make it a potential successor may help guide the guidelines are completely is another thing. For example, the facts show that the entry process executives position--whether internal promotion, or from outside the organization-has been even more difficult than before.

Forbes published in 2010 the world's ten largest failure President rankings

2010/12/14/0:10 source: global times-the web authors: wang xin will
Forbes magazine in recently released "in 2010 the world's ten largest failure President list". In this list, British petroleum (BP) President Tony-Heywood because to gulf of Mexico oil leak event handling misconduct, almost no suspense to rank high on the list. That list only Chinese changchun gold and the President of the pharmaceutical company JinLei, criterion because the United States illegally marketing doping and to be came in fourth.

Forbes article said, two years ago, the director of the $50 billion PangShi fraud Bernard-Douglas husband was put in prison, his existence for "the behavior of the head company on earth can be bad, to what extent" set up the benchmarks. But this year with the economic situation go well, company ceos behavior than before finally "decent some". The Forbes global executives in accordance with in public or the public words and deeds, elected the annual 10 big "disastrous" President.

In this list released the list are the only Chinese, the group is changchun gold the President of the pharmaceutical company JinLei. Forbes said, JinLei use the company's brand "gold increasing (Jintropin), with the Internet marketing" human growth hormone. In the United States and his drug sales activities did not won the federal food and drug administration for approval. In October, JinLei illegally in the United States to marketing "human growth hormone" of the accused guilty. The decision is, JinLei and the company has confiscated $4.5 million worth of assets, and his company will also to the anti-doping sports sponsorship $3 million, is disastrous. Above JinLei behavior let in fourth place in the list.

The paper also says, BP chief executive Tony-oil leak in the gulf of Mexico Heywood events, for people to show his "amazing heartless", which made him doubt to rank high on the list. Oil is in serious, Heywood had told the guardian, a British newspaper, said, the gulf of Mexico is "very broad ocean", the pollution of the impact on the environment described as "very, very limited". On a entitled "the today show" of the programs of Heywood unexpectedly says wants to "return to your life", and to build his avowedly rushed down the company of catastrophe brushed aside. Based on the above behavior, Heywood became President in 2010 failed the deserved first name.

On the Forbes list of another failure President eight, were forged to submit an expense account records and make the company the damaged HP CEO mark-head, for fraud in prison global calls President before the communication timothy-HeFu, to show off his high salary employees Enmax Canada company President Gary-horton, in order to defraud the securities trading do false account of American oil company President estrada lille-small Hawkins, Owen suspected of securities fraud Locateplus survey of company President is strong-la torre pull, at home by the call girl frequent exposure Lyon real estate company President Michael Lyon, organization situation of nothing and without the world wrestling entertainment as the total charge Linda-McMahon, in a television interview irony of President before the HP opponent hair style-fee Mr, carly fiorina.

CEO scene infinite, but "the bigger the ability, the greater the responsibility". Say the wrong thing, the wrong man, to do the wrong thing, CEO bad times also have no. To the end of the year, look at 2010 what are the CEO unlucky?

The first ten carly-fee that Obama, hewlett-packard company before the close HP chief executive, presently for California senator candidate

Carly-fee that Obama, in a TV interview during rehearsal, was a live out of the receiver caught mock running against Barbara boxer hairstyle-burke (" oh god, what is that there is a hair style? Overnight taste! "). Fees are likely to end up in the's total have to lose the election, but the words she didn't go to really good.

The ninth Linda-McMahon, the world wrestling entertainment congress close Connecticut governor candidate

Linda-mike fearfully once rule the world wrestling entertainment conference, she admitted that not clear to give employees the hair salary WWE is below the minimum hourly wage, she even Connecticut minimum hourly how much it provisions do not know. She also lose the campaign.

8 Michael Lyon, Lyon real estate company shut down California city of Lyon Isaac sliding door more real estate company CEO

Mike. In Lyon and second wife dozen divorce case flopped about when to chicken feathers within one, make the fbi to he have an interest. Lyon in his residence allegedly in secret video of other people. August this year the United States announced the procuratorial organs after a 16 months of investigation, the conclusion is insufficient evidence. But sarkozy, sliding door sheriff and local prosecutors office bricks, determination took the federal government's file, himself an investigation to determine whether he is breaking the law of the state's what. Lyon announced in late August of the office for his father founded the company in 1946, the top management, November he was arrested, allegedly was found in the home more than women with secret produced the sex tape, and at least one person is high-end prostitutes. Lyon at present bail out.

Seventh place strong-la torre pull, Locateplus research service company

The company to provide customers with access all kinds of public data services, such as real estate information and phone call records, etc. Earlier this month the chief executive officer of the company (now resignation) strong. La torre alleged pull in securities fraud and to the auditing personnel and the securities and exchange commission provide false documents, malignant theft and other charges. The prosecution says, and he la torre's former chief financial officer of planning several cases of fraud conspiracy, the purpose is the human empty to add the company's earnings. This is the most extraordinary of scrapes charges is a 1985 years of died the identity of the dead to concoct out two living dead, a Locateplus for work as competent business, another play two people control a company funders. Two of the defendants is not the first time in court. Natural, was found guilty in before we can only assume that they or innocent, but it is only such a sigh, charges and content will be enough to let us to treat them as the list of big heat to man.

Sixth, ace of Owen small lille. Hawkins, PetroAmerica

This October, the federal government accused estrada lille-Michael Owen. Hawkins securities fraud, accused the PetroAmerica company chief executive deliberately to investors sell unregistered securities, and the auxiliary and abetted sell unregistered stock behavior. Federal prosecutors also accused Hawkins guilty of "aggravating points, transfer accounts with behavior (aggravatedcurrencystructuring, note, is a kind of money laundering)", involving hiding large extraction of cash, supervision department submits deceitful reports. Hawkins refused to a guilty plea any charges.

The fifth Gary-horton, Enmax company

Earlier this month, Canada Enmax energy suppliers of chief executive Gary. Horton sent to all the employees for a five pages of E-mail, for his high salary do defense, also criticized the media grossly exaggerated he held in his home on the party. In the letter midstream paranoid horton warning tone under the material shall not be revealed to the media. Of course, this will have another company insiders to media blasting material.

Fourth JinLei, changchun gold "pharmaceutical company

In October, the Chinese pharmaceutical enterprise changchun gold of the JinLei general manager of the illegal marketing the human growth hormone hormone accused confessed. The verdict is, JinLei and the company to be confiscated value $4.5 million of assets, will also to the anti-doping sports sponsorship $3 million. JinLei use gold "brand" increasing (Jintropin), with the Internet marketing human growth hormone. His us drug sales activities did not get the federal food and drug administration approved, and the provisions of the United States only through a doctor's prescription to get legal these products.

 

How to best made by CEO?

Must have the innovation spirit and open field of vision, the respect for management rule

In the CEO in class, have the evergreen tree, also has new economy rapidly emerging new generation. Some have been withdrawn from the stage, some are setbacks and WoXinChangDan. Whatever success and failures, honor and disgrace, this class is at different times in different ways to promote Chinese enterprise's development and progress, they may be victims, also may be experiment, but these won't be moved to the us box of chocolate reverence.

The two dimensions of the evaluation of the CEO

In evaluating a CEO excellent, mostly because his enterprise is excellent, not the success of an enterprise is no CEO of success. The excellent CEO must have what qualities? We can from two dimensions to know: one is to China's national conditions of cognition, and the second is to the enterprise management knowledge.

The situation of to cognitive, must first understand the history and social characteristics. China's social governance structure, the value of social follow rules and was very different from western, Chinese society of the massive and complex let many excellent international enterprise at a loss, but Chinese entrepreneurs but it can understand and use this change and its opportunities brought. This is why the "best buy" in the Chinese market is on the verge of dying, and country and su ning but it can rapid expansion, to share the feast; This is why ten years ago was the Volvo laughed at LiShuFu refrigerator factory director, after ten years with the acquisition of the car factory founded the Volvo.

Next to know China market characteristics. Baidu's success, alibaba's success is because and strong international competitors, and they know more about China market, more willing to service the Chinese state of mind to design their own products, and won the market, to win the company and personal success.

Enterprise management to the cognitive, include whether innovation spirit, whether the rule, whether it has the respect of the open field of vision three elements.

The first thing is to have entrepreneur spirit of innovation. The state-owned enterprises need to break the system innovation, the strengthening of the corporation need management innovation, the development of Chinese enterprises need more technology innovation. To have the innovation thinking, made the battery WangChuanFu success in the car industry, tube eat tubes of the industry chain eke out her drink NingGaoNing integration. Industry to upgrade, development mode to reform, these need innovative consciousness and innovative thinking to guide.

Second, we should respect the management rules. Respect management rules could mean you know, the transformation of the subversion of the existing habits, change the cost structure, or even give up successful in the past. But when we see lenovo's strategic management mode, on the talent cultivation mechanism vanke, li ning brand of rapid construction and channel expansion, will feel respect management law of China for ceos is not only correct to do things, more means they and the success of the distance.

The third is to have a broad field of vision. China's successful enterprise ceos have an important common in strategic level is a higher awareness. Wanda 10 years ago to take the lead in the real estate and business square to see the integration of value, copy all the way to the great river north and south; Consolidated group investment strategy is early step insight into the development of the industry trend, seizes the commanding heights. Open vision allows these enterprise ceos step ahead, this step is the end of the first circuit into line that step.

In the challenges of achievements

Chinese companies are in high speed development smooth transition to change, the principle of development, the pattern, the way to change all face. Therefore, every CEO are faced with the following three challenges.

To do the big from do. Over the past 30 years, especially in the past 15 years, the CEO of China are the most used to face is how to make the enterprise scale, how in a growing market fully enjoy dividend growth. So we see more, street enterprise into a home appliance giant, township enterprises into the world factory, once depression of the state-owned enterprises become the international top 500 nie rebirth.

Article 10 the sales amount of the ascension path

 1. Use data analysis method
In addition to personal understanding of the Angle from user besides, also can use data analysis tools. Understand customer groups, including customer characteristics, the customer retention time and conversion etc pages.

-in 2012, 46% of Internet retailers added data analysis employees;
-statistics in 76% of retailers in 2011 started to use the data analysis and achieve good effect;
The data analysis after use, discount tire website online sales rose 14%;

2. Accurate assessment of marketing return on investment
Understand customer base, then you need to in his divided all the market marketing precision, and the effect of monitoring, to ensure that your marketing input that definition. In 2010-2011, the investment of retailers in the precise advertisers increased 270%;

3. Conducting user faithful degree program
Through the discount, free gift favorable measures such as to improve user faithful degrees, improve the lead.

Every American average family involved in the 18 customer loyalty degree activities, customer loyalty degree in related activities customers to consume more, but a quarter of the customers think they do not get the real needs of the promotion project, so want to use the data analysis results, provide accurate sales promotion activity.

4. All the points of
There is no one fix-all method, especially in marketing. So will the customer points, for each points to make the group of marketing plans, in order to get the best marketing effect.

5. Mobile marketing investment
For online retailers, it has a mobile version of the website or App is necessary. During the last Christmas data show that the mobile page views and shopping amount to new highs, will move as a fixed channel trend will continue. 44% of Internet retailers are increasing mobile marketing investment, it is estimated that by 2016, the U.S. mobile sales will share from 2% in 2011 to 5%, mobile marketing will be wise choice. (readings: 2012 mobile marketing trend expectation)

In the execution of knowledge and art

Preface:

In today's business environment, to be successful, the enterprise must have a new leadership idea. New leaders must learn to create, arouse and sustain a integrated business enterprise. In the process, is comprehensive and not have independently to be considered in personnel, strategy and business operation the results of what it is no longer just simple link together. This is the key to execute meaning.

Perform any enterprise is the biggest problem. Not only those who can perform finish or can not complete thing, or a set of very specific behavior and technology, can help the company in any case set up and hold their competitive advantage. Executive itself is a subject, because people can never by thinking form a new practice habit, can only through the practice to learn a new thinking mode. According to the famous leadership training experts tan small fang teacher observation, the excellent performance of the company leaders generally has the following six features:

1. On their own business has enough understanding, they can in some major decision to contribute their strength.
2. They can for the development of enterprises establish clear and clear goals. The complex will lead to misunderstanding, concise will exclude temptation.
3. They understand and the courage to accept reality, not led his company to the direction of the grotesque (according to their own company's experience and culture to judge) development.
4. They have a strong character. The leaders won't because of small victory and complacent, they always uphold the a faith-stop not the former will be eliminated.
5. They will often give your subordinates to provide guidance and training. In these people, the ability to judge their leadership standard is what the quality of people employed, so they will determine the ascension object in the full understanding before.
6. They will pass in the pay and promotion opportunities for different staff performance distinguish to treat a manner as to build up a strong leadership the gene pool. In addition, they can be sure that if I can be for those who have executive spirit give full of return, his company will gradually establish a executive culture.

The enterprise strategy is concerned, any a good strategy is not accomplished without foundation speculative, all need to carry out enterprise leaders of steadfast attitude, to the enterprise in the macroeconomic environment and the development of the industry characteristics comprehensively analysis and research, on this basis, combining the resources of the enterprise itself to determine the feasible strategy plan. In this process, the core is solved "barrel effect" and "fingers theory" problem.

Specifically, the enterprise is like a barrel, by each business plates, decided to put the barrel of water is the shortest of the size of the piece of wood. If the enterprise wants to from ordinary to succeed, the leader must be able to find and fill together make enterprise "leaking" the shortest of the piece of wood. On this basis, the enterprise decision makers also found positive and play "the longest finger" advantage, also is the play to their comparative advantages in all business resources one of the largest, to build their own core competitiveness.

For the problem of personnel, the leader in addition to have ability to perform for the standard, the positive selection of appropriate personnel to the correct position but also other exercise team of employees performance ability, one of the most essential is to solve the three problems. First, the enterprise leaders to make soldiers love battle, to use all kinds of methods to mobilize the enthusiasm of members; Next, want to let the soldiers will battle, to go through the continued ascension of personnel training of comprehensive quality and professional quality; Finally, enterprise decision makers to combat the order of training team. Only trained team in the battle to not random condition, in a orderly, and become the special-grade invincible.

Finally, the leader of the executive power through the operational process, through the concrete operation designed to reflect, this is also the most difficult and most exquisite artistic part. As a force to the other side of the river, across the river goal is clear, the key lies in the way across the river and process, also is to solve good is shipbuilding across the river or bypass across the river. In the process, an important guiding principle is to "turn the big turn", namely for enterprise operation to the solution of the problem of important to play DiQianLiang foot, as soon as possible to carry on the design, can't wait at the last moment again on the brakes, sharp turn. Only "turn big curved", the solution of the problem to be stable and smooth, meet resistance would be small, enterprise's shock and loss can also reduced to the minimum.

In addition, the specific operation in the handling of the problem of process, must learn to "twist screws". As with four screws to fix a plane, not to tighten the screws to twist a three other, should be gradual, each the set screws a few laps, take turns to fixed, in the process of continuous balance, and finally fix all tightened. This approach can discover in time and avoid the process of enterprise development problems that may occur, can adjust enterprise strategy not the right parts to achieve the ultimate success.

Execution is put their ideas into action, the action into the results of ability. Modern organization's biggest problem is no executive power. No matter how grand blueprint, how the correct decision-making, and how much the rigorous plan, if not the efficient implementation of, the end result is on paper. No executive power, no success, the execution is a hard truth. After all, great idea again, someone will it practice out of it all, lean is execution. Execution decided to the success or failure of the enterprise, the success of any enterprise must is the success of the execution, no implementation, which have competitive power.

Execution: to the individual character execution is the power to do; For the team is fighting for execution; For the enterprise to executive power is the ability to operate. Famous corporate governance experts tan small fang teacher said, measured in the execution of the standard, to the individual character is binding on time and qualified to finish their work tasks; Speaking of the enterprise is at a predetermined period of time to complete the enterprise strategic goals. Executive power to become a strong, must want to hold executive winning 24 word true through: identity culture, unified concept, clear objectives, thinning scheme, strengthen the implementation and strict examination.

One of the most important executive ability is to make others the execution of the ability, subordinates, executive force strong or not and this has the very big relations. To do well the strategy has not easy, carry out the more difficult. "To carry out" is the ability of the best executives execution. When a staff of excited emotion, mood cheerful, don't we urge, his execution will be high, the behavior is very active; Conversely, when his mood is not high, depressed, even if his mouth say to us "must be the good work", but its operation must not ideal, execution and could not have much stronger.

Zeng guofan when resolve to be saints,'re well-read. But the conflicting others experience, often let him in action without wanted to follow, slow response. One day, he saw a old monk to hold furnace reading, with relish, will hasten to browsing the title before. But old monk to throw the book charging, told him: "for others useful book is not the book for you." Zeng guofan present consciousness: the world there are too many people and things you never see not pure, need not GuaAi, you just put you see clear that bit of truth, over and over again, in the life practice, can make achievement. Look at the private enterprise growth course and winners often is the execution of a strong man. Before, I was once believed that a viewpoint, strategic direction errors, execution, the better the faster death. Later I found out executive force strong person, reflection ability, if the discovery in practice strategy is incorrect, they will to the fastest time to correct, not to die did not consciousness.

In successive a few th tsinghua university President class, the author's students including a number of well-known domestic enterprise of managers, they now market to grasp and understanding of the future market, are real vision, vision far-reaching. But, I found that, in their group communication and classroom questioning the break-they ask few of the strategic level, but more consult how to implement. Visible, China's enterprise has never had a lack of thinkers, need is the executor.

In the United States military academy at west point, there is a widely read a long tradition of, is met officer for questioning, can only have four kinds of answer: "report sir, is", "the report sir, not", "the report sir, don't know", "the report sir, no any excuse". In addition, can't say a word. "Without any excuse," it is the United States to keep the west point is the most important standards of behaviour. It strengthened the is every student tried hard to finish a task, and not for did not complete the task to find an excuse, even if plausible excuse. Its core is the dedication, responsibility, obedience, honest. The idea is to promote the enterprise cohesion and competitiveness, and construction of enterprise culture and the most important criteria. Adhering to the this concept, many famous enterprises set up their own outstanding team.

"Without any excuse" embodies a kind of perfect performance ability, a kind of obedience and honest attitude, a dedication, responsibility, spirit. In real life, we lack of it is this: they tried hard to finish the task, and not to find an excuse. Famous corporate governance experts tan small fang teacher says, each group did not lack of great strategic, really need is, put the strategy in place of executive power. After all, more recession, there is still a company to the expected goal of the operation; Great idea again, someone will practice it out, it all depends on is execution.

Do you think: why in the streets coffee shop, only starbucks to outshine others? Why is doing with PC (PersonalComputer), only dell pulls ahead? Why did the supermarket, only the no.1 top wal-mart retail? Should say, all the convenience stores and coffee shop strategy is roughly the same, but performance is the same, the truth? The key lies in whether it has the very strong executive power.

Famous corporate governance experts tan small fang the teacher found that the world do the largest cisco network equipment, have the trades monopoly technology, yet the President talked about in the major reason for the success of the company, that success is not actually technology, but in execution. This shows, "execution" in the world-class company was seen in how. Even so, every development quick and good world-class enterprise, all is the executive force strong enterprise.

Bill? Gates has said: "in the next 10 years, Microsoft is with the challenge of the execution." Of course, we can not deny, many organizations success without its strategy innovation or business model of novel, but if the executive power is strong, also will be imitators catch up, because they and competitors is that the gap between the execution of the intensity of......

When dell's direct sales model in the U.S. the super successful, always with "channels advantage" of the association for computer company also began transformation in China through the team, such as direct marketing center fact phone launched direct marketing business, dell, sheceremoniously against the competition. Although lenovo is also a very good local companies, but it is in direct marketing business on the start has been great difficulties, the effect is not ideal. You know, really damaged wheel, not the sea the tip of the iceberg, but under the sea creatures. In dell's behind, we see the "nearly perfect supply chain", "excellent management technology" and "and strategic matching enterprise culture", so, success is not only the dell's direct sales model, but also around the model dell direct selling "executive system".

Today, for the executive power of the significance, has needless to say; To improve the focal point of executive power, because people to this problem concerns, also have known more comprehensive. Now, we need to focus on is: "improve execution" itself to be performed. Tan teacher stressed that the execution is not an appearance problem, to achieve "improve execution" goal, we must first find out the root of executive force management-those who have the elements of genes, to ensure implementation of the health and development.

In practice, tan teacher summed up the execution of the poor ten causes: a, pushed a LAN work and irresponsible; Two, a candidate for the misdirected, employing unsuitable; Three, only heavy system, ignore culture; Four, improper management, the leadership is insufficient; Five, the goal is not clear, plan unknown; Six, the standard is missing, finds assessment; Seven, only heavy instructions, don't understand communication; Eight, micromanager, won't license; Nine, process not free, cohesion bad; Ten, lack of control, not to punish. Please first look at a case it--

"A city in the south, a multinational company executives in China a skyscraper 60 layer of annual meeting, an annual marketing all of more than 80 people, the United States has more than 50 executives, and the rest is the Chinese side of the senior employees. The meeting is about to end, the President of the United States to suddenly stood up and said: all personnel with me jump down go to, this time, the air suddenly get together, see that more than 50 people JiShuaShua to stand up and staring at the President. The Chinese employees panic, is also keen to move up in the chair body in terror, looking at the US President, the heart say: this old man crazy!"

The story has come to the end, trainers say: let's just say, they are really jump down go to, the simple test but reflects two kinds of culture under the system of a kind of humane the instinct of the reflection. Tan small fang teacher said, in a foreign company, absolute obey is the first, second innovation; At home, the same demand has during the implementation appeared deviation, the boss in considering how employees think, employees in the boss to consider the right, actually, in the enterprise management point of view, since post Settings has ended, and the rest is each doing his own job, each its. Tan teacher to think, executive power to is on time, quality and quantity assurance three standard--

On time, work in the time limit is the requirement. Quality, is work in quality requirement. Results at least not less than standard, are not allowed to fake and shoddy; Quality, is work in the number requirements. At least to meet the prescribed quantity, not allowed to cut corners, QueJinDuanLiang. Tan small fang teacher think, improve the execution, the key is that every employee really clear and perform their respective responsibilities, in its place, for the administration, the heart thinks toward one place, interest makes toward one place, form executive together.

1, improve the implementation, all levels of leaders want to rise to "guide" role.

"Leadership" duty but two, one is "brought", one is "leading". The so-called "brought" is to a lot in, set an example, no privilege, give full play to the leadership of the model and the lead role. The so-called "lead", is to "bring" basis, and grasp the direction and the big picture, timely solution to meet the various contradictions and problems, and correct the deviation and wrong there, and actively guide the employee heading in the right direction, promote the development of the enterprise.

2, improve the execution, middle-level cadres at all levels should earnestly play "bridge" role.

Middle-level cadres's primary responsibility is to link, upload given, both to the responsible for, and to lower responsible for; Both understanding the superior spirit, the leadership intention here to convey worker, and combining with actual, carry out the problems appeared in the course of comprehensive report in time to the leader. Good competent personnel to be can the independent thinking and the independent action, as long as the least instructions, can to perform the work. A competent chief responsibility is, under the guidance of his staff-they work activities. Guidance is to show leadership, so good competent talents, must like leaders can new ruling and thinking.

3, improve the implementation, ordinary employees to fully develop "bee" spirit.

Ordinary employees job is implemented, is carried out. To further setting up the general situation consciousness and sense of responsibility and learning awareness, strengthen the theory knowledge and business skills learning, improve their quality, develop a "bee" that conscientiously, bears the burden of responsibility of the spirit, solid efficient to do my own job, having to carry out the spirit.

Tan teacher training course in the execution caught in the execution of fundamental-team construction, process specifications, boost morale this triangle, plus "without any excuse" of the spirit, no excuses--embodies a kind of dedication, responsibility, spirit, a kind of obedience and honest attitude, a perfect performance. We need it is the spirit of the people, they tried hard to finish the task, and not looking for any excuse, even if plausible excuse.

Looking for new business five clever method

Who don't want to carry out the company can help themselves more on one building new business? The desire for new business usually stay with the emotional aspects (" I also want to have more income "). The searching process of investment in the more emotional, discussed how to sell you in when they can have more logic.

In the search for new business, sales staff sometimes with very few some data to analyze their target customers, and they hope or don't want analysis get what. This can lead to some very dangerous conclusion. Here are five kind of looking for new business good methods:



1. With valuable information to attract new business

Once in the harvard business school professor David Maiste as the said, "today is the customer of articles, speech and wanton seminar, a large amount of content is generalized, completely let a person can't take the author or the speaker with his or her main rivals to distinguish." He said, and found the key to attract new business, is to show that you can provide and your rivals could not provide the thing. Maister think to do this, the key is that a forgotten sales tool: analysis of potential users interested topic. You don't need to have the market marketing experts can do that.

2. Become a new business experts

For seminars, web sites and publicity for studies. Remember the interpretation of the scientific method of scientific lecture? Well, now should these knowledge dust on the clean clean. The scientific method is to observe, form a kind of theory (or assumed), and then to try to test its results. According to your experience and observation, choose you to solve customer's three biggest problem, and then will these problems as the subject of the study.

3. Be careful to choose a topic

Ask yourself: "the study and potentially useful or industry if the magazine editor?" If the answer is no, then think again theme. If the answer is yes, please continue. Look for on the Internet and you study the topic of the books, articles and publications. Through the collection, focus groups and opinion case analysis research data collection. Maybe the best thing you can do is to see some meet your target customers of the standard. Tell them you will use the information to write an article (and then really write an article).

4. According to the survey put forward some Suggestions

The analysis of data, draw the conclusion, and based on this put forward some Suggestions. Write a summary report on the results of the study (it can be a simple report, also can be like a book detailed report). In your seminars, lectures, suggest articles, web sites and research material using these research information.

5. Give your method named

Target customers like to be proved effective method. According to your research and experience, for your own problem solving system named will help you attract new customers. Briefly explain what you have done the work to provide solutions. Then will the process into a series of arrangement good steps (usually divided into five to seven steps is enough). For these steps up a can inspire others interested in name, usually not more than four word. Beginning with "The", with "System", "Process", "Methodology" end. Trademark to your goal customer sends such information: you make the correlative preparations, and to their own intellectual property rights cherish. Search the United States Patent Office website, see if you can use the name (clear up this name is where you are in the industry is used).

According to the above five steps, you will be able to those who are also looking for from the new business competitors middle stand out. From the facts of you already know, evaluate you've heard of choice, and take the time to consider all sorts of gossip. Just make sure you're looking for a new business of time not using any other method to offer the same solutions.

How to train large entrepreneurs consciousness?

The President's thinking consciousness is very important, most of the President have "small entrepreneurs consciousness", is the enterprise long-term growth are not the thought of the source. The enterprise must realize the long-term development in thought to from "small entrepreneurs consciousness" to "the big entrepreneurs consciousness".

【 opens with the case 】

Some electronic Co., LTD. Is a collection of r &d, production and sales in one of the private enterprise. Company was set up three years, two years before the rapid development in the period, from the establishment of sales in the period of the hundreds of thousands of yuan jumped to more than five thousand yuan, but nearly 1 years, the company not only have no development, and gradually sales to drop. Through a period of time for the company's survey and observation, discover this company has below are some phenomena:

(1) the company many employees is the general manager family middleman, "family staff" privilege, part of the "family staff" notarized by the general manager, allow late, leave early and some other special power; "The family staff" enjoy super treatment, "the family staff" common salary to be higher than other ordinary employees, or even individual "family staff" higher wages to the superior almost 1 times; Part of the "family staff" don't respect other employees, also often ignore the enterprise rules and not to the higher command.

(2) in the company of the top positions, some "family staff" possession, their qualifications and ability are much lower than a few of their subordinates; Some other position is similar, "family staff" than other flexible employees have more "upgrade" priority; Some ordinary employees for the general manager or "family staff" not satisfied by the company to "fire" off, including with the suffering of the total of 3 years old employees.

(3) the company pay levels far below market average salary, the company senior management staff to lower than market corresponding wage level position in half, and common clerk also lower than many market wages; The sales staff salary executes is "low basic salary + high commission" salary system of basic salary can barely keep a no burden "bachelor" the basic life needs, for a have certain experience in sales, and you have a family or burden of people, basic salary far less basic life need.

(4) the general manager of the company's things really "meticulously," small to bother about, sometimes over some of the higher levels of employees often, to direct the work staff. On many issues, general manager usually do not listen to others perspective on things and to deal with things train of thought, and, with his own understanding and experience directly made a decision.

(5) in addition to the general manager often over some staff management superior outside, some "family staff" often wielding the "stick" command other department or smooth level work, also usually don't directly to the immediate superior management, across the immediate superior to the general manager.

A, what was the reason for the "small entrepreneurs consciousness" phenomenon

Many small and medium-sized enterprise exists in the case of electronic company similar phenomena, especially in some family enterprise or private enterprise, the phenomenon is more typical. Because of this phenomenon for small and medium enterprise "disease", in order to facilitate analysis, we call this phenomenon as "small businesses phenomenon".

What was the reason for the "small businesses phenomenon"? Undeniable, business owners think every day in the business management and business operation questions, to take effective business strategy and management behavior, in order to achieve both can reasonable avoid risk and can create the purpose of profit. However, many business owners and their actual result of not the good will of wishful thinking, their business strategy and management behavior often received their own potential consciousness the domination of the victors. These business owners latent consciousness itself is wrong, it also decided to take their business strategy and management behavior is wrong, this wrong operation strategy and management behavior of course also decided to enterprise management failure.

From the case of the "small businesses phenomenon" we can see, these phenomena, basically for business owners act of management. Business owners of these business management behavior depends on the consciousness of the potential business owners, because these consciousness for most of the "grow up", "change not strong" enterprise of common business owners, and these limits the development of the enterprise consciousness and expands, in order to analysis is convenient, we call it a "small entrepreneurs consciousness". Through for many "grow up", "change not strong" enterprise of investigation, we found that the enterprise's business owners exist the following "small entrepreneurs consciousness" :

1, "enterprise is my personal enterprise."

2, "I give employees create the jobs, for they gave a lot."

3, "outsiders are not reliable, the family is the only reliable."

4, "my ability are stronger than other, as long as others according to my instructions will do."

5, "I as long as you put enough energy, you can do all things."

It is these "small entrepreneurs consciousness", the existence of the decision of the business owners and management behavior, which leads to the enterprise "grow up" results, the one we analyses of the "small entrepreneurs consciousness".

If in your potential in consciousness that "enterprise is my personal enterprise", this destined to your enterprise will produce the case in the "family privilege", "boys" and "everything is by theirselves" phenomenon. Because "enterprise is my personal enterprise", so I can follow my preference, family man is my family, and I will let them in the enterprise to enjoy life and enjoy the privilege of more than others, because all the costs are the enterprise to take me. Because "enterprise is my personal enterprise", rather than outsiders enterprise, so I must do well in enterprise, busy looking for help for a family, "boys" understandable. Because "enterprise is my personal enterprise", rather than outsiders enterprise, so stranger things carefully, they won't work seriously, so I have to "everything is by theirselves".

If in your potential in consciousness that "I give employees create the jobs, for they have a", it was doomed to your enterprise of existing in the case of the "ordinary employees pay less than family staff pay", "employees compensation levels low", "to ignore the ordinary employees development" and "don't respect the ordinary employees" phenomenon. Because "I give employees create the jobs, for they have a", so I can be "family staff more than the average employee compensation system. Because "I give employees create the jobs, for they have a", so I can ignore their needs and their development. Because "I give employees create the jobs, for they have a", so they can bear with me and my home to some of the people don't respect.

"Stranger is not reliable, the family is the only reliable" is "enterprise is my personal enterprise" derivatives. Because "enterprise is my personal enterprise", and not an outsider of the enterprise, so "outsiders are not reliable, the family is the only reliable". And "outsiders are not reliable, the family is the only reliable" the existence of consciousness produced the "boys", "the family in the others who management", "everything is by theirselves" phenomenon.

If in your potential in consciousness that "my ability are stronger than other, as long as others according to my instructions will do" and "I as long as you put enough energy, you can do all things", which doomed you like of the cases as general manager of the company matter, regardless of the size to bother about, don't like to listen to others perspective on things and to deal with things in thinking, his decision made things directly. Also the decision you can YueJi management, because you have enough power and energy deal with all problems.

Second, a "small entrepreneurs consciousness" lead to consequences

We can't simply evaluation "small entrepreneurs consciousness" is good. When a small businesses at startup, "small entrepreneurs consciousness" can make business owners accurate and clear, specific to learn and grasp enterprise of the whole situation, also can set "decision", "executive" and "monitoring" function in a body, greatly reducing the startup of artificial cost. "Small entrepreneurs consciousness" in the small business startup is quite effective.

But, when small business experience startup to stability, once make enterprise to success "magic weapons" will become an obstacle to the further development of. The one we to evaluate these "small entrepreneurs consciousness".

If you believed that "enterprise is my personal enterprise", which doomed the enterprise's management only about you, has nothing to do with other employees, in aeriform in, you and the enterprise staff to the opposite. Employees on the enterprise's management policies and measures taken to ignore, you saw as normal, as long as they passively finish you set tasks will do. In your this kind of consciousness, the staff is not a brain, thinking people, the staff is just you production tools. The consciousness of the actual results, you in the enterprise internal yourself set up many "opponents", let alone move their enthusiasm, initiative and creativity.

If you always want to "I give employees create the jobs, for they have a", you will ignore the other facts, the staff to the enterprise pay a lot of, also give you pay a lot. They give and get to from comparing them to get after all is less than the cost. Admittedly, it is their pay, make the business enterprise gradually development and expansion, it was their pay, just have you now today. If you are always on the side of the coin, "pay", then you will be lost on the other side of the coin-" get ". Of course there is the potential consciousness, you can give employees on low wages, you can also let a man of talent away, because you do not see the "get", do not see the "get" more than "pay". Therefore, you also lost more "get" opportunity, more make the enterprise expands the opportunity.

If you are "outsiders are not reliable, the family is the only reliable" consciousness, this will be the enterprise available human resources from the entire social cut to within the family. We are not in charge of the whole family analysis enterprise can lead to family conflict, but only from family take it, and to satisfy the business enterprise development all kinds of talents, the family must meet the demands of two conditions: one is the family to large enough; 2 it is internal various talents have family. In fact, the two requirements are very difficult to achieve, family talent far from meeting the needs of the development of the enterprise, and family lack talent mechanism of a kind of competition and limit the ability to play them. Now the trend of the development of the enterprise from the wider range can only take just and broader scope take necessary resources.

If you are "my ability are stronger than other, as long as others according to my instructions will do" and "I as long as you put enough energy, you can do all things" consciousness, you actually took his limit in a small circle inside, but at the same time, also the size of the enterprise limit in a very small range. Because enterprise only need you ability can over, then your enterprise can do is very limited, for the function also is very limited. Because enterprise only need you can be in charge of energy, so enterprise can do must not much, or you will be dead tired. Your power and your energy determines your the size of the enterprise, so only according to your abilities and your energy to decide enterprise work, your enterprise will never be big enterprise, never become strong enterprise.

As in the case of electronic company, the beginning of a period of high speed development experience able period, but the next meet the enterprise development bottleneck. Used to make the enterprise successful "magic weapons" has become the further development of "the burden", "small entrepreneurs consciousness" has decided to the ability of the enterprise, the enterprise the energy, the enterprise partner and enterprise's enthusiasm and doomed it forever can have now of the powerful.

Three, and turn "small entrepreneurs consciousness" "the great entrepreneurs consciousness"

Since "small entrepreneurs consciousness" decided to the enterprise strong, limit the further development of the enterprise, then, to the further development of the enterprise, we must break the potential "small entrepreneurs consciousness", turn "small entrepreneurs consciousness" "the great entrepreneurs consciousness". Below we to each analysis:

First, consciously turn potential consciousness "enterprise is my personal enterprise" as "enterprise is all the staff of enterprise". Only the enterprise as all the staff of enterprise, can the staff from "opponents" role into "partner" role, to set up all the staff of "master" consciousness, which play of the staff enthusiasm, initiative and creativity.

Second, consciously turn potential consciousness "I give employees create the jobs, for they have a" for "staff to enterprise create a lot of value". Only see the creation of the staff of the employees more than the fact that get, can we dare to enlarge our enterprise staff, to dare to attract can create more value to the enterprise of high-quality talents. Only the enterprise staff further strong, high-quality staff further increase, the enterprise can further strong.

Third, consciously turn potential consciousness "outsiders are not reliable, the family is the only reliable" for "as long as pay attention to the needs of employees and most of the employees are worthy of trust". Only in the greater range choose reliable partner, enterprise to find more partners, enterprise to find more to partner. More and more partners to partner is the enterprise expands the indispensable conditions.

Fourth, consciously turn potential consciousness "my ability are stronger than other, as long as others according to my instructions will do" for every employee has their strengths, and I'd like to listen to their views, in order to make full use of their advantages ". Only see every employee's strengths, fully to listen to their views, employee talent and wisdom for the enterprise to really use. Big the comprehensive strength of the enterprise is the enterprise within different types professionals portfolio of capabilities, only different types of specialist ability into full play, big the comprehensive strength of the enterprise can obtain the show. Small businesses want to "big", "strong" should first learn how to make the best use of the talent strengths began.

Fifth, consciously turn potential consciousness "I as long as you put enough energy, you can do all things" for "I cannot arrange the enterprise all things, I want to subordinate authorized, let them handle more thing". Only according to the ability of employees full authorization they can force and things, enterprise to develop and grow just can't be his energy restrictions. Oneself also can focus your energy spent on more good at place or enterprise more important things.


Watch the typical "small entrepreneurs consciousness" and "big entrepreneurs consciousness" contrast


(a) "small entrepreneurs consciousness"
1, "enterprise is my personal enterprise".
2, "I give employees create the jobs, for they gave a lot."
3, "outsiders are not reliable, the family is the only reliable."
4, "my ability are stronger than other, as long as others according to my instructions will do."
5, "I as long as you put enough energy, you can do all things."

(2) "big entrepreneurs consciousness"
1, "enterprise is all the staff of enterprise."
2, "employees to enterprise created many value."
3, "as long as pay attention to the needs of employees and most of the employees are worthy of that trust."
4, every employee has their strengths, and I'd like to listen to their views, in order to make full use of their strengths."
5, "I cannot arrange the enterprise all things, I want to subordinate authorized, let them handle more things."


Potential "small entrepreneurs consciousness" is not a day or two of the form, and of course we can't expect in a day or two change this for years, or even decades long form subconscious mind. But this kind of consciousness also do not need to form it needed time to change it so long, as long as we control the above the "big entrepreneurs consciousness", every morning and evening carefully read the few inside it, and put it into your behavior in, to time, we will help foster our "big entrepreneurs consciousness". Consciousness decided to act, when we bring up "big entrepreneurs consciousness", our management behavior is more like a big enterprise style.

Four, establish and "big entrepreneurs consciousness" adaptation of the management system

When we turn "small entrepreneurs consciousness" "the great entrepreneurs consciousness" of the process, we shall establish and "big entrepreneurs consciousness" adaptation of the management system, to avoid consciousness in the process of change because of "power vacuum and cause business risk. In general, mainly from the following several aspects.

First of all, the introduction of can form a modern enterprise management system of professional talents, let them participate in the reconstruction of the enterprise architecture in the process.

Second, to design enterprise organization structure system, the organizational structure clear functions. New organizational structure should include decision-making system, implement system and supervision system, and in the new system can execute "decision", "executive" and "monitoring" separation.

Once again, and a comparatively complete modern enterprise management system operating system.

Solve conflicts: the CEO's first quality


For many years we found, the most successful CEO can solve conflicts is first.

Said to conflict, in the enterprise actually there are two extreme conditions. First, the top surface between in harmony, like avoid conflict and fight for consistently that important things never really get solved. Another case is, for personal gain or loss in the small rat race, running, serious impact company performance improvement.

Conflict will let the company too lifeless, and conflict too much and will damage the power. And the successful managers, often will team of conflict between the two control, build a "high nervous" team. Team members in some basic questions, such as mission, goals and so on, have similar views, and it is in just the right way to the current and future issues proper debate. Although the conflict exists, but it created a positive energy, promote the company forward, become a kind of benign conflict.

Matthew Barrett (Matthew Barrett) become Barclays bank (Barclays BankPLC) shortly after the CEO, the introduction to the conflict in the executive committee (Exco). Executive committee members include responsible for different department manager, every member of the department interests in the first place. Barrett, for this very upset, he decided to change the situation. He told them, will dissolve Exco, a piece of silence, someone asked why, he said: "I think everyone again for some of nonsense to touch no significance to argue, or give up Exco, either you convince yourself, your first job is to common management enterprise, the minor work was their that piece. I hope according to create a kind of for the whole idea of responsibility." It also really solve the problem.

So it seems that CEO is not only the attention to reasonable conflict, they will take the right way to use them. Why the conflict will occur? Because when conflict occurs, maybe hidden in the surface, not emerged in surface above all; Perhaps can be realized, but didn't pass the right way to solve. So, first to know conflict, accept conflict never completely avoid the fact. In the company to build a kind of upper positive nervous relation, make the most important conflicts reveal. But the right conflict if mediation is bad, often can have dire results. We should not only will be exposed conflicts, even with the right solution, so that they can use for himself service conflict.

When Rolf g larson (Rolf Classon) take over a large medical company CEO, had found himself facing a very difficult situation. The company has been thinking of implementing an acquisition, and maybe this will help the company occupy the market leading position, this idea also get the former CEO of support, the top team seems to say support. But when he went in the work, shortly after the team has found larson, some people actually skeptical, including some respectable members.

Then, g larson invite all members of the open and a discussion. G larson told them he did not understand this business, so would be a fair judge. He wants to know the idea of team members, and hope they can more in-depth mining reserved opinions, he told the team members, this problem has no clear right or wrong.

When team members realize that the upper can bear even embrace objection, puts forward many new view, as well as to the original plan of the question. Finally concluded that the deal from a financial perspective can be useful, but it is not proper in strategy, so they decided to give up. Six months later, a better acquisition opportunities to, at this time, the team have the resources, time, and trust each other to take action, the results mergers and acquisitions to be a great success.

Another CEO Douglas secco nantes (Douglas Conant) is also a conflict resolution superior. When his 2001 food companies as jin bao Soup (Campbell Soup Company) executive office, over the past ten years, the team of the organization did not finish what goal is reached, the leaders of the conflict has been consumed by infighting and matters, mutual shuffle, accused.

Enterprise adapted to the market to survive

The transformation and upgrading of enterprises is not a simple thing, it is like the age of the students and school age, the age is has been slowly upgrade long, reading and study also want a year up to progress, it step by step. Enterprise also so, is a gradually improve process, can't say upgrade will upgrade. Enterprise's existence is how to adapt to the demand of the market, who adapted to the market who have existent ability, also have the survival power. You have to live, certainly will will be according to the demand of the market to do, to adapt to it. Now we speak and adjustment, and speak out, but a little bit to make sure that resources are countries, not the place, also is not enterprise. Therefore, in the transformation of the mode of economic development on we shall, in line with the state and society and responsible attitude, introduction, digestion, innovation. In the process of practice gradually accumulation, and gradually improve. Adjustment is to respect the law, all things have rule, don't wait to have lost to adjust.

I was asked, are you can exceed 1000 this year to? I said so many years, annual growth of 25.89%, add a struggle 10 years "0". Enterprise important not development speed, but the development quality, more important is to benefit, is the increase added value. This year I earn 100 enough, the key is how to save production, increase the added value. This will use advanced technology, advanced management, down the cost. Now the country's energy conservation and emission reductions, carry very well. Saving is a virtue. The whole world, the whole earth resources only so much demand is more and more big, everywhere in make development, development will have pollution, waste. Due to pollution, we will often affected by the harm of acid rain, this can let a person feel shocked. Only waste less and less pollution, our air quality will be better. Save and of course have open source, important is open source throttling.

The view of the entrepreneurs decided to the development of the enterprise

(universal) do not need any (crisis) prevention mechanisms, mainly is to see the future, prevention is to survey the market demand, understand the market is to create the market, understands the process is also the adapt to the process, and then to go up in the foundation of innovation. Said to culture, I think everything there is thought, including animals also have the thought of, for example, the birds outside the window, I saw the morning and evening also see, why this bird it so fly? Why it flying under the meeting, will dive? For they have their own thoughts, have their own rules. Later I found out that besides and a leading bird to fly. Birds are so, how can you not thought and culture? Thought is the culture, people if there is no thought even than animals. A family how the child education, an enterprise how to put the staff together, there must be a kind of culture.

The view of the entrepreneurs of enterprise development and scope to development direction. Now we like to see the earth stood on the moon. We make the enterprise is to produce goods, you see how far, your products will be provided to far, you see a world of demand, the production of products can you adapt the world demand. Therefore, we will with a global vision. Also because of this, the universal to go out, be multinational company. Some say entrepreneurs and political will have a gold in the distance, I think is not the distance of the problem, people always want to have a kind of thought, if you thought the sublimation to do for human beings contribution, this is politics. Can do for human beings more contribution is the biggest political entrepreneurs.

(universal have) what management (patterns), this (I) speak not clear. China has the Chinese characteristic, I have my enterprise of the enterprise of features, I take is "big group strategy, small accounting system", "everyone a party day, a head to be a hand". The concept is in practice I gradually advance and gradually improve. I studied western and Japanese management pattern, also very admire Japanese DaoChengHeFu, etc. My way is to "make the past serve the present, foreign things serve, takes the best, self-contained". The world is changing every day, which is a model has its advantages. The law of enterprise is the survival of the fittest, compared the most like themselves or I, I have the confidence. Who can survive, who is good. Good with bad, can survive.

Management secret

The great secret of development has been in my not beyond his ability. Never stop, also never surpassed his ability. Can say, I always keep a clear mind. Now there is a such issues, many entrepreneurs, whether private enterprise or the state-owned enterprise, in an enterprise long-term residing in the high, a few years, decades later, he will be highly inflation. So, he will start to this enterprise oversight, and then the enterprise will be a problem. Reason is that he is not calm, beyond your ability. Therefore, entrepreneurs must look at ourselves, look at ourselves how many ability, their where. But in fact, and not everyone has a very good self-control, and so no control ability will be punished. Enterprise also with society, a society, not only to have a sound legal, have moral restraint, want to have the moral culture, with moral to make up for the deficiency of the law. In the enterprise is to establish a kind of culture, on culture to merge. Now we are going to create core values, and the problem urgent need. Today's society, the heart is too blundering, the past many fine things away. After the reform and opening up, we put good also introduced, some bad things to come in and....... A entrepreneurs can keep a clear mind, this is about to see his stature and ideological awareness.

Culture is a kind of intangible things, intangible things can become visible, and our goal is: the intangible things into tangible, in the enterprise to set up a kind of culture. Tangible things is limited, the intangible cultural is infinite, it is not the seamless into. So we are committed to so many years has established a set of universal culture, then let it deep in the heart of the employees. To be specific, is concerned about the staff everywhere, allowing employees to work consciously, myself to go to work. Only yourself to work, they would comply with the requirements of the enterprise to make. Therefore, communication to achieve such a level, a kind of ability, a kind of state. Self management, invisible, also want to doing nothing. With nothing to a way of management. Themselves, this is the Lao tze thought, Lao tze things we can manage.

The entrepreneurs of the five practicing

As entrepreneurs, quality of its relationship with the enterprise of life and death. As entrepreneurs from five aspects system to improve yourself.

A, want to develop oneself the perseverance. Do your own career, and persistent to pursue. Once determined, will the horns insisted. Shall not be less than than a, don't give up.

Second, entrepreneurs to develop his own judgment. Eye to the person's recognition ability including on things and development trend of it skills. Outstanding entrepreneur is a good taste. The eyes of a person reaction things insight and vision to the cultivation of the need to experience the accumulation and life of experience.

Three, to develop their own mind. Want to carry different opinions, can contain different levels of talents, can tolerate the diversity of the society. Everyone's experience, knowledge level, have different understanding of things is unavoidable, this also is very normal. Don't always think he is right, others are wrong. This requires entrepreneurs have self-knowledge, only to see their own problems and tolerance of the shortcomings of the others can.

Four, want to develop oneself of tolerance. Tolerance is a higher level than the mind. What is the bearing, the bearing is to achieve that kind of "and not without reason and anger" border. Tolerance is crucial, and others without reason against yourself, don't always angry, tough revenge. Entrepreneurs to understand that, a lot of things don't need excuses and when the opportunity arrives, everything will be concerned with who is clear again.

Five, to cultivate their ability to learn. For businessmen the learning ability of the ascension of the important not read a few books, but constantly examine our own. Entrepreneurs study, enterprise to promote the innovation ability is empty talk.

Enterprise innovative thinking needs training!

Preface:

Newton's apple fell from found the gravitation, watt saw the stove lid was boiling water vapor jacked up and is inspired, invented the steam engine. Apple and gravitation, kettle cover and steam engine, in general people seems to be irrelevant things, Newton and watt but can from these different things in the nature and objective things expose internal contact, and based on this, the original creation and produce the novel valuable thinking results, this kind of problem solving thinking activity is innovative thinking.

Creative thinking is not only the technical innovation and product source of innovation and organizational innovation and marketing innovation, system innovation, the business model innovation, the source. Enterprise creative thinking not only need to have the innovative thinking talents, but also need to help inspire innovative thinking organization atmosphere, therefore, the enterprise innovation thinking ability depends on an individual and organization two factors influence. Only overcome individual and organization innovation thinking of the barrier to for train and motivate enterprise innovation thinking ability create a favorable conditions and atmosphere.

The author understands, American business school attaches great importance to such a course-Innovation (Innovation), but in the domestic 4.5 million easily the EMBA, are not find sight of this course, the school enrolment in what will suggest that government official reading, will clear the "entrepreneurs contacts" as the selling point of the partnership to attract entrepreneurs. Actually, each said to the topic of innovation, can't say no entrepreneurs recognized, but probably more people in the business to disagree.

Domestic authority to creative thinking research experts tan small fang teacher said, in China do business, innovation for some is needed, but for most people is redundant. Our reality is, monopoly squeeze profits, and speculative get profits, and risk almost negligible. If you find a good platform, all kinds of resources will do to you, you of the enterprise very mediocre, but profits may be the most lucrative. The so-called innovation, it is the outsider's good imagination.

Innovation requires a great deal of courage, strong will and long-term insist, innovation need long-term vision, let not at all eager for quick success and instant benefit innovation also need huge investment, let not a lie. In today's China, how many people are willing to Kennedy of strategies for innovators, provide long-term support and support? Several people willing to innovation and let the innovative perfect the results of other people's watch in the present? The private enterprise is shortage of funds, turnover funds difficult in a difficult situation, production, and several have invested strength spent in product research and development or technology research on?

Two years ago, who would believe nokia mobile phone brand will lead surrendering iPhone throne? Five years ago, who would believe Bill Gates of Microsoft's software income will be the apple lost to jobs? Not only such, has (August 11), apple's market value (closing price on the day of the $337.2 billion) also once more than the exxon mobil, as the world, global most valuable listed company, including Iran, Thailand and more than, Denmark and Greece, 165 countries the sum total of the annual GDP.

It cannot be denied that the nokia and Microsoft also had a few years ago by innovative leading the world brand giant, but their innovations and not the continued preservation, contrasted with the apple but relatively remain in the static: when the apple has will mobile Internet in palm (cell phone) between nokia still indulge in their mobile phone how to fight broke, good quality; When Steve jobs attract global software engineers and fans, in the apple on the platform of the development software for money, Bill Gates of Microsoft is to inspire in software development team the enthusiasm. Say so, innovation must be dynamic, only dynamic innovation, to continue to lead the new world.

Innovation from multiple levels: operating innovation, product innovation, the strategy innovation, and, of course, the management innovation. Each level of the success of an enterprise can make contribution, however, are we at these levels of innovation, will find, the high level of innovation to create value and competitive position of the maintenance of the more effect. Innovation management is undoubtedly the highest level of innovation, understand this further attention to innovation management is more good. As a strategy of vision, master, borrow the management the future ", he's given us is: the traditional management mode is an end, modern entrepreneurs need to innovation management.

Famous corporate governance experts tan small fang teacher said, management innovation to attach great importance to the one of the results, and it is the research and development of high percentage of investment. Huawei will keep its annual sales of 10% ~ 15% into research and development, international patent up year after year; In 2006, lenovo r&d investment more than 2.5 billion yuan, haier r&d money higher reaches 6.7 billion yuan. In my opinion, innovation is the power for the development of the society, but also the foundation of enterprises to realize.

Talking about innovation, many entrepreneurs will flowed, "we must carry on the idea innovation, the strategy innovation, innovative thinking, product innovation, technology innovation," "we must realize the all-round innovation", and "no innovation, we will die", and so on. At the same time, they will complain about the lack of creative talents, and realize the innovation too difficult. According to my observation and practice, I think, the enterprise did not have a clear direction and key innovation, lack of innovation purpose, method of study, is causing entrepreneurs think innovation is the main reason for the difficult.

In many enterprise boss and marketing people's eyes, refrigerator or refrigerator, watermelon or watermelon, in addition or what? The French scholar's check iron said: "you at work if only one idea, the idea is the most dangerous." Break thinking inertia, is to realize new long key. Chairman MAO said was "a single spark can start a prairie fire", it is the revolutionary situation aiming at the concerned, were later as a universally applicable widely spread truth.

Today, this sentence borrow enterprise operation, can be extended to "of the innovation of the fire, can start a prairie fire." Tan small fang teacher know about to, in many enterprises, in the most active, most good at looking for market opportunities IT small company, to only seven or eight others of the enterprise, or 10000 people enterprise, some survival is very good, but why some but soon die young, the main reason is one of the managers continuously in the management in into some innovative elements, but no adheres to the execution of the executor of the persistent down, but management as a power, indicates the aura of the authority to show off.

Tan small fang teacher said, innovative thinking is not only the big enterprise's "accelerator", but also of the fast development of small business tool, many small businesses will only in others with the running behind, and not to innovative thinking, or even simply don't know what a creative thinking. No innovation thinking of the enterprise were mostly ephemeral, with innovative thinking but often doubt this innovation results, have no what strong vitality, innovative thinking just become the form of a decoration vase just.

The state council premier wen jiabao investigation wuhan heavy machine tools group company, enterprise manager told prime minister: "we are the Chinese equipment, equipment China." Wen jiabao crowding around to come staff said: "' China's equipment, equipment China 'this saying well, I want to add a' made in China, China decided to create". The competitiveness of creation, and, eventually, intellectual property rights and brand, is the enterprise quality and benefits." He encouraged enterprise staff to carry forward the competitive spirit, with its wisdom and innovation to make China's manufacturing by large stronger now ranks among the world's leading position, for the honor of Chinese manufacturing industry. Visible the importance of innovation.

Companies also need to innovate. If no new ideas, new products and new services, they cannot survive. But along with the development of the Internet and the rise of social media, how to attract customers, be they face new challenges. Fortune 500 (Fortune500) company, at least five aware that this demand, and therefore created a new position, chief innovation officer executives, in response to a new challenge. For example in the near future, the Pepsi (PepsiCo) CIO John obi mikel? From durham to create a "social network vending machine system" (SocialVendingSystem). Using this system, they just want to press a button to buy a bottle of soda for friends, no matter where they are in the world. With the development of technology, the customer of the barriers between the company and are gradually broken. How these barriers to remain low, and also will be in the interests of their clients remain at high levels? Chief innovation officer of this proposition is to solve the key role.

Unfortunately, we domestic tens of thousands of small and medium-sized enterprise, why only a few enterprise won the last chance to grow, and most companies are gloomy business 35 years to silence or dying? We calm to reflect on: domestic numerous small and medium-sized enterprise several seriously the feasibility opened? Several carefully done strategy and market positioning? Several to establish and perfect the effective management system on the very important or an irreplaceable position? Several enterprise thought we should take what style of management so that enterprises keep continuous innovation ability? I have no doubt, domestic enterprises to the above questions can give a definite answer must have! But I'm sure, number must be less!

Most enterprise is how do? The somebody else buy equipment and I buy equipment, the somebody else built workshop I also built workshop, the somebody else recruit people I also gather together, the somebody else put several departments I have set several departments, the somebody else please a secretary and I please a secretary, the somebody else in the class President I also unwilling to lag behind, the somebody else learn Chinese learning and I quote a name, not on the class is not important, can eat dinner together, know several people will do. In a word, innovation enterprise such as rare, follow suit of the tide in the drive enterprise is numberless as the sand. Catch up with it, and prosperity prosperous together; Financial crisis way, death is everyone together death.

As is known to all, are now a intensified competition of the era, the big enterprise can rely on large-scale investment, a large-scale promotion to win the advantage, to survival and development, so, small businesses, especially base more thin, capital more small, even or a yard of some workers agricultural small businesses rely on what the survival and development, rely on what to win in the competition? The answer is simple, and zhu yuanzhang, by different, rely on innovation. To the enterprise, it is the enterprise to use market innovation of potential profits opportunity, in order to get the business interests as the goal, to organize production conditions and factors, set up more strong performance, higher efficiency and lower cost of production and operation method and come out with new products, new production (process) method and open up new market and obtain the new raw materials (or semi-finished products) supply sources or establish enterprise new organization, it includes technology, organization, commercial and financial activities such as integrated process.

With competition, innovation is no longer stay in propaganda slogans, but truly, truly become a team and strong impetus to the development of the organization. Managers based on the innovative training course "of study, will hold and use innovative methods for. Innovation is no longer invisible, irregular things, but rather can grasp the concrete work of content. Managers can through the study, know how to get innovation, how to improve the quality of innovation, how to make innovation activities maximize returns and how to protect and spread of innovation. Once you have the innovative thinking and its applications in work, you will reap unexpected surprise. Have the creativity, managers and his team will get the strong competitive advantage. On the basis of the enterprise market positioning and the breakdown of the enterprise functions, the author finally produced the innovation of the following types:

1, customer close area:
This can make the enterprise in mature markets more optimization. It includes: product line extension of innovation, enhanced the innovation, the marketing innovation, experience in the innovation.

2, excellent operation area:
This is from the close to the product to the nearest the transformation of the process. It includes: the value engineering innovation, integrated innovation, process innovation, value transfer innovation.

3, product leading area:
It is applicable to any business types of enterprise, and especially in growth markets, is the enterprise mining potential value of the engine. It includes: disruptive innovation and application of innovation, product innovation, innovation platform.

For example, recently I was invited to design a training program, theme is about in the senior management team of "innovative thinking and innovative ability". I can't help but doubt: in actual combat, "innovative thinking and innovative ability" what mean??????? I think, first of all, for the innovation of the thinking mode of more important than knowledge innovation, as long as the way of thinking to innovation, can continue to produce new knowledge. Tan small fang teacher in domestic and abroad than 100 innovation enterprise case summary and analysis, it was found that: keep the high level innovation ability of the mystery:

* excellent company often not risk, and actively face setbacks, and the courage to explore the scenery outside boundaries;
* observant generally comes, from soil.it, will have the ability to break the routine;
* mission to motivate the team passion, build internal competition atmosphere, prompted the team to arrive at the end of the faster victory;
* dare to inject fresh blood for the company, and hire some deviating from the mainstream employees, you'll get the accident surprise;
* the biggest obstacle to innovation lies in the consciousness of the company fixed tendency, don't let the rigidity of thought of the people of the erosion of energy;

Turn over the national government report or enterprise groups strategic planning, "innovation" is often mentioned one of the most words, it is certainly open to emancipate the mind and reform our whole society brought valuable thought, let us out of once the stubbornness and seclusion. Tan small fang teacher to share with you a case-in the daytime temperature up to 45 degrees, evening and low to 5 degrees of Zimbabwe, can build a can't use air conditioning, but indoor temperature must be in constant temperature 22 degrees environmental protection building?

This was not in logic, so I can't do it, but the level of thinking creativity law did cross, Mick pearce termite mound hole by how to keep constant temperature and ensure that the principle of reproduction built the world's first seat not electricity, gas equipment (air conditioning) and can ensure indoor constant temperature and degree of building walls, and may not become amazing fact. Say so, innovative thinking come from? The author thinks that, we will be like the zen Buddhism as the practicing. Zen mean "thinking fix" or "static fear", belong to bodhisattva in six degrees do once, and refers to a kind of method of practice, use contemporary language to explain, is not language and direct to heart be confirm, so as to realize suddenly.

We encourage innovation thinking, we let the innovative thinking more emphasis on the value of into it, only for society, enterprises and individuals to bring value of ascension is only effective innovation innovation. The value of the ascension requires we will be creative through the action into a kind of results. The teacher suggested that enterprise encourage employees tan continuous learning, and works hard for the innovation of the employees provide facilities, this not only including the innovation of the work necessary to conditions, but also should include encouraging innovation atmosphere and incentive innovation mechanism. Through many international firms, we see some have raised the flag of innovation industry croc because we grow old by deserting our ideas and to decline, the numerous examples. We also see some of the great in valentine's day, on his heart to ensure that the company all the normal operation, the company has been slowly to actually lately.

Tan small fang also see teacher of many domestic enterprise management way is with "innovation" is the premise of the opposite. So what is the innovation ask? Actually very simple, that is enterprise employees a "freedom of thought and expression" environment and power, and to ensure that won't because of not consistent opinion was not normal treatment. As you can imagine, can do this enterprise several. So, "innovation" nature is non-existent, oral say it and for most enterprise managers to say: "innovation" attitude is just bad. But at the same time that tan teacher: domestic enterprise most really need to rely on innovation to overcome "Matthew effect" get late-development advantage, but it must be pointed out that innovation can't rely on an idea or a few people or a project overnight, to emerge innovation and support innovation depends on a solid foundation of management work, and this was some enterprise managers have overlooked. Specifically, the enterprise general has need of the following aspects of innovation--

1, service innovation
The famous IBM in advertising emphasized "IBM is service" is a reflection of the company's emphasis on product service thought. Product service innovation is stressed continuously improve and improve the service level and the service quality, and constantly introduce new services and service measures, tried to let the consumer to obtain the biggest meet or satisfaction.

2, knowledge innovation
It is said that a contemporary doctoral, only can master the less than 1% of the total human knowledge, the remaining 99% all don't understand, with a 4% is he didn't know that there are such knowledge exist. The manager of the China enterprise of most of them are cultural level is low, so, we have any reason for rejected new knowledge? So, the knowledge innovation is to ignore all the place, also is the need to improve and innovation of the place.

3, mentality innovation
Tan teacher suggested each enterprise workers, older employees, managers are like a new employees first day to work in the company, to the enterprise all aspects of questions. Remember the first day of work in us, we will ask many questions: why do we do it? How do we make it happen? It is the goal of the??????? It means that??????? But we work in the unit of time to grow more, the harder it is to do this. We in the work time to grow more, we asked fewer questions. Everyone has the problem of exploratory ask more and more to listen closely, then, we further analysis and study, can certainly find creative ways to solve these problems.

In short, in the enterprise marketing, management, the innovative thinking-this a new way of thinking, method may be worth to use. The author hope our managers can pay attention to innovative thinking, many training innovative thinking! The teenagers friends, is to stand in the new century the starting line, with innovative thinking of our mind armed, catch up with others, to run in the forefront of the world!