Thursday, April 12, 2012

How to train large entrepreneurs consciousness?

The President's thinking consciousness is very important, most of the President have "small entrepreneurs consciousness", is the enterprise long-term growth are not the thought of the source. The enterprise must realize the long-term development in thought to from "small entrepreneurs consciousness" to "the big entrepreneurs consciousness".

【 opens with the case 】

Some electronic Co., LTD. Is a collection of r &d, production and sales in one of the private enterprise. Company was set up three years, two years before the rapid development in the period, from the establishment of sales in the period of the hundreds of thousands of yuan jumped to more than five thousand yuan, but nearly 1 years, the company not only have no development, and gradually sales to drop. Through a period of time for the company's survey and observation, discover this company has below are some phenomena:

(1) the company many employees is the general manager family middleman, "family staff" privilege, part of the "family staff" notarized by the general manager, allow late, leave early and some other special power; "The family staff" enjoy super treatment, "the family staff" common salary to be higher than other ordinary employees, or even individual "family staff" higher wages to the superior almost 1 times; Part of the "family staff" don't respect other employees, also often ignore the enterprise rules and not to the higher command.

(2) in the company of the top positions, some "family staff" possession, their qualifications and ability are much lower than a few of their subordinates; Some other position is similar, "family staff" than other flexible employees have more "upgrade" priority; Some ordinary employees for the general manager or "family staff" not satisfied by the company to "fire" off, including with the suffering of the total of 3 years old employees.

(3) the company pay levels far below market average salary, the company senior management staff to lower than market corresponding wage level position in half, and common clerk also lower than many market wages; The sales staff salary executes is "low basic salary + high commission" salary system of basic salary can barely keep a no burden "bachelor" the basic life needs, for a have certain experience in sales, and you have a family or burden of people, basic salary far less basic life need.

(4) the general manager of the company's things really "meticulously," small to bother about, sometimes over some of the higher levels of employees often, to direct the work staff. On many issues, general manager usually do not listen to others perspective on things and to deal with things train of thought, and, with his own understanding and experience directly made a decision.

(5) in addition to the general manager often over some staff management superior outside, some "family staff" often wielding the "stick" command other department or smooth level work, also usually don't directly to the immediate superior management, across the immediate superior to the general manager.

A, what was the reason for the "small entrepreneurs consciousness" phenomenon

Many small and medium-sized enterprise exists in the case of electronic company similar phenomena, especially in some family enterprise or private enterprise, the phenomenon is more typical. Because of this phenomenon for small and medium enterprise "disease", in order to facilitate analysis, we call this phenomenon as "small businesses phenomenon".

What was the reason for the "small businesses phenomenon"? Undeniable, business owners think every day in the business management and business operation questions, to take effective business strategy and management behavior, in order to achieve both can reasonable avoid risk and can create the purpose of profit. However, many business owners and their actual result of not the good will of wishful thinking, their business strategy and management behavior often received their own potential consciousness the domination of the victors. These business owners latent consciousness itself is wrong, it also decided to take their business strategy and management behavior is wrong, this wrong operation strategy and management behavior of course also decided to enterprise management failure.

From the case of the "small businesses phenomenon" we can see, these phenomena, basically for business owners act of management. Business owners of these business management behavior depends on the consciousness of the potential business owners, because these consciousness for most of the "grow up", "change not strong" enterprise of common business owners, and these limits the development of the enterprise consciousness and expands, in order to analysis is convenient, we call it a "small entrepreneurs consciousness". Through for many "grow up", "change not strong" enterprise of investigation, we found that the enterprise's business owners exist the following "small entrepreneurs consciousness" :

1, "enterprise is my personal enterprise."

2, "I give employees create the jobs, for they gave a lot."

3, "outsiders are not reliable, the family is the only reliable."

4, "my ability are stronger than other, as long as others according to my instructions will do."

5, "I as long as you put enough energy, you can do all things."

It is these "small entrepreneurs consciousness", the existence of the decision of the business owners and management behavior, which leads to the enterprise "grow up" results, the one we analyses of the "small entrepreneurs consciousness".

If in your potential in consciousness that "enterprise is my personal enterprise", this destined to your enterprise will produce the case in the "family privilege", "boys" and "everything is by theirselves" phenomenon. Because "enterprise is my personal enterprise", so I can follow my preference, family man is my family, and I will let them in the enterprise to enjoy life and enjoy the privilege of more than others, because all the costs are the enterprise to take me. Because "enterprise is my personal enterprise", rather than outsiders enterprise, so I must do well in enterprise, busy looking for help for a family, "boys" understandable. Because "enterprise is my personal enterprise", rather than outsiders enterprise, so stranger things carefully, they won't work seriously, so I have to "everything is by theirselves".

If in your potential in consciousness that "I give employees create the jobs, for they have a", it was doomed to your enterprise of existing in the case of the "ordinary employees pay less than family staff pay", "employees compensation levels low", "to ignore the ordinary employees development" and "don't respect the ordinary employees" phenomenon. Because "I give employees create the jobs, for they have a", so I can be "family staff more than the average employee compensation system. Because "I give employees create the jobs, for they have a", so I can ignore their needs and their development. Because "I give employees create the jobs, for they have a", so they can bear with me and my home to some of the people don't respect.

"Stranger is not reliable, the family is the only reliable" is "enterprise is my personal enterprise" derivatives. Because "enterprise is my personal enterprise", and not an outsider of the enterprise, so "outsiders are not reliable, the family is the only reliable". And "outsiders are not reliable, the family is the only reliable" the existence of consciousness produced the "boys", "the family in the others who management", "everything is by theirselves" phenomenon.

If in your potential in consciousness that "my ability are stronger than other, as long as others according to my instructions will do" and "I as long as you put enough energy, you can do all things", which doomed you like of the cases as general manager of the company matter, regardless of the size to bother about, don't like to listen to others perspective on things and to deal with things in thinking, his decision made things directly. Also the decision you can YueJi management, because you have enough power and energy deal with all problems.

Second, a "small entrepreneurs consciousness" lead to consequences

We can't simply evaluation "small entrepreneurs consciousness" is good. When a small businesses at startup, "small entrepreneurs consciousness" can make business owners accurate and clear, specific to learn and grasp enterprise of the whole situation, also can set "decision", "executive" and "monitoring" function in a body, greatly reducing the startup of artificial cost. "Small entrepreneurs consciousness" in the small business startup is quite effective.

But, when small business experience startup to stability, once make enterprise to success "magic weapons" will become an obstacle to the further development of. The one we to evaluate these "small entrepreneurs consciousness".

If you believed that "enterprise is my personal enterprise", which doomed the enterprise's management only about you, has nothing to do with other employees, in aeriform in, you and the enterprise staff to the opposite. Employees on the enterprise's management policies and measures taken to ignore, you saw as normal, as long as they passively finish you set tasks will do. In your this kind of consciousness, the staff is not a brain, thinking people, the staff is just you production tools. The consciousness of the actual results, you in the enterprise internal yourself set up many "opponents", let alone move their enthusiasm, initiative and creativity.

If you always want to "I give employees create the jobs, for they have a", you will ignore the other facts, the staff to the enterprise pay a lot of, also give you pay a lot. They give and get to from comparing them to get after all is less than the cost. Admittedly, it is their pay, make the business enterprise gradually development and expansion, it was their pay, just have you now today. If you are always on the side of the coin, "pay", then you will be lost on the other side of the coin-" get ". Of course there is the potential consciousness, you can give employees on low wages, you can also let a man of talent away, because you do not see the "get", do not see the "get" more than "pay". Therefore, you also lost more "get" opportunity, more make the enterprise expands the opportunity.

If you are "outsiders are not reliable, the family is the only reliable" consciousness, this will be the enterprise available human resources from the entire social cut to within the family. We are not in charge of the whole family analysis enterprise can lead to family conflict, but only from family take it, and to satisfy the business enterprise development all kinds of talents, the family must meet the demands of two conditions: one is the family to large enough; 2 it is internal various talents have family. In fact, the two requirements are very difficult to achieve, family talent far from meeting the needs of the development of the enterprise, and family lack talent mechanism of a kind of competition and limit the ability to play them. Now the trend of the development of the enterprise from the wider range can only take just and broader scope take necessary resources.

If you are "my ability are stronger than other, as long as others according to my instructions will do" and "I as long as you put enough energy, you can do all things" consciousness, you actually took his limit in a small circle inside, but at the same time, also the size of the enterprise limit in a very small range. Because enterprise only need you ability can over, then your enterprise can do is very limited, for the function also is very limited. Because enterprise only need you can be in charge of energy, so enterprise can do must not much, or you will be dead tired. Your power and your energy determines your the size of the enterprise, so only according to your abilities and your energy to decide enterprise work, your enterprise will never be big enterprise, never become strong enterprise.

As in the case of electronic company, the beginning of a period of high speed development experience able period, but the next meet the enterprise development bottleneck. Used to make the enterprise successful "magic weapons" has become the further development of "the burden", "small entrepreneurs consciousness" has decided to the ability of the enterprise, the enterprise the energy, the enterprise partner and enterprise's enthusiasm and doomed it forever can have now of the powerful.

Three, and turn "small entrepreneurs consciousness" "the great entrepreneurs consciousness"

Since "small entrepreneurs consciousness" decided to the enterprise strong, limit the further development of the enterprise, then, to the further development of the enterprise, we must break the potential "small entrepreneurs consciousness", turn "small entrepreneurs consciousness" "the great entrepreneurs consciousness". Below we to each analysis:

First, consciously turn potential consciousness "enterprise is my personal enterprise" as "enterprise is all the staff of enterprise". Only the enterprise as all the staff of enterprise, can the staff from "opponents" role into "partner" role, to set up all the staff of "master" consciousness, which play of the staff enthusiasm, initiative and creativity.

Second, consciously turn potential consciousness "I give employees create the jobs, for they have a" for "staff to enterprise create a lot of value". Only see the creation of the staff of the employees more than the fact that get, can we dare to enlarge our enterprise staff, to dare to attract can create more value to the enterprise of high-quality talents. Only the enterprise staff further strong, high-quality staff further increase, the enterprise can further strong.

Third, consciously turn potential consciousness "outsiders are not reliable, the family is the only reliable" for "as long as pay attention to the needs of employees and most of the employees are worthy of trust". Only in the greater range choose reliable partner, enterprise to find more partners, enterprise to find more to partner. More and more partners to partner is the enterprise expands the indispensable conditions.

Fourth, consciously turn potential consciousness "my ability are stronger than other, as long as others according to my instructions will do" for every employee has their strengths, and I'd like to listen to their views, in order to make full use of their advantages ". Only see every employee's strengths, fully to listen to their views, employee talent and wisdom for the enterprise to really use. Big the comprehensive strength of the enterprise is the enterprise within different types professionals portfolio of capabilities, only different types of specialist ability into full play, big the comprehensive strength of the enterprise can obtain the show. Small businesses want to "big", "strong" should first learn how to make the best use of the talent strengths began.

Fifth, consciously turn potential consciousness "I as long as you put enough energy, you can do all things" for "I cannot arrange the enterprise all things, I want to subordinate authorized, let them handle more thing". Only according to the ability of employees full authorization they can force and things, enterprise to develop and grow just can't be his energy restrictions. Oneself also can focus your energy spent on more good at place or enterprise more important things.


Watch the typical "small entrepreneurs consciousness" and "big entrepreneurs consciousness" contrast


(a) "small entrepreneurs consciousness"
1, "enterprise is my personal enterprise".
2, "I give employees create the jobs, for they gave a lot."
3, "outsiders are not reliable, the family is the only reliable."
4, "my ability are stronger than other, as long as others according to my instructions will do."
5, "I as long as you put enough energy, you can do all things."

(2) "big entrepreneurs consciousness"
1, "enterprise is all the staff of enterprise."
2, "employees to enterprise created many value."
3, "as long as pay attention to the needs of employees and most of the employees are worthy of that trust."
4, every employee has their strengths, and I'd like to listen to their views, in order to make full use of their strengths."
5, "I cannot arrange the enterprise all things, I want to subordinate authorized, let them handle more things."


Potential "small entrepreneurs consciousness" is not a day or two of the form, and of course we can't expect in a day or two change this for years, or even decades long form subconscious mind. But this kind of consciousness also do not need to form it needed time to change it so long, as long as we control the above the "big entrepreneurs consciousness", every morning and evening carefully read the few inside it, and put it into your behavior in, to time, we will help foster our "big entrepreneurs consciousness". Consciousness decided to act, when we bring up "big entrepreneurs consciousness", our management behavior is more like a big enterprise style.

Four, establish and "big entrepreneurs consciousness" adaptation of the management system

When we turn "small entrepreneurs consciousness" "the great entrepreneurs consciousness" of the process, we shall establish and "big entrepreneurs consciousness" adaptation of the management system, to avoid consciousness in the process of change because of "power vacuum and cause business risk. In general, mainly from the following several aspects.

First of all, the introduction of can form a modern enterprise management system of professional talents, let them participate in the reconstruction of the enterprise architecture in the process.

Second, to design enterprise organization structure system, the organizational structure clear functions. New organizational structure should include decision-making system, implement system and supervision system, and in the new system can execute "decision", "executive" and "monitoring" separation.

Once again, and a comparatively complete modern enterprise management system operating system.

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