Preface:
Newton's apple fell from found the gravitation, watt saw the stove lid was boiling water vapor jacked up and is inspired, invented the steam engine. Apple and gravitation, kettle cover and steam engine, in general people seems to be irrelevant things, Newton and watt but can from these different things in the nature and objective things expose internal contact, and based on this, the original creation and produce the novel valuable thinking results, this kind of problem solving thinking activity is innovative thinking.
Creative thinking is not only the technical innovation and product source of innovation and organizational innovation and marketing innovation, system innovation, the business model innovation, the source. Enterprise creative thinking not only need to have the innovative thinking talents, but also need to help inspire innovative thinking organization atmosphere, therefore, the enterprise innovation thinking ability depends on an individual and organization two factors influence. Only overcome individual and organization innovation thinking of the barrier to for train and motivate enterprise innovation thinking ability create a favorable conditions and atmosphere.
The author understands, American business school attaches great importance to such a course-Innovation (Innovation), but in the domestic 4.5 million easily the EMBA, are not find sight of this course, the school enrolment in what will suggest that government official reading, will clear the "entrepreneurs contacts" as the selling point of the partnership to attract entrepreneurs. Actually, each said to the topic of innovation, can't say no entrepreneurs recognized, but probably more people in the business to disagree.
Domestic authority to creative thinking research experts tan small fang teacher said, in China do business, innovation for some is needed, but for most people is redundant. Our reality is, monopoly squeeze profits, and speculative get profits, and risk almost negligible. If you find a good platform, all kinds of resources will do to you, you of the enterprise very mediocre, but profits may be the most lucrative. The so-called innovation, it is the outsider's good imagination.
Innovation requires a great deal of courage, strong will and long-term insist, innovation need long-term vision, let not at all eager for quick success and instant benefit innovation also need huge investment, let not a lie. In today's China, how many people are willing to Kennedy of strategies for innovators, provide long-term support and support? Several people willing to innovation and let the innovative perfect the results of other people's watch in the present? The private enterprise is shortage of funds, turnover funds difficult in a difficult situation, production, and several have invested strength spent in product research and development or technology research on?
Two years ago, who would believe nokia mobile phone brand will lead surrendering iPhone throne? Five years ago, who would believe Bill Gates of Microsoft's software income will be the apple lost to jobs? Not only such, has (August 11), apple's market value (closing price on the day of the $337.2 billion) also once more than the exxon mobil, as the world, global most valuable listed company, including Iran, Thailand and more than, Denmark and Greece, 165 countries the sum total of the annual GDP.
It cannot be denied that the nokia and Microsoft also had a few years ago by innovative leading the world brand giant, but their innovations and not the continued preservation, contrasted with the apple but relatively remain in the static: when the apple has will mobile Internet in palm (cell phone) between nokia still indulge in their mobile phone how to fight broke, good quality; When Steve jobs attract global software engineers and fans, in the apple on the platform of the development software for money, Bill Gates of Microsoft is to inspire in software development team the enthusiasm. Say so, innovation must be dynamic, only dynamic innovation, to continue to lead the new world.
Innovation from multiple levels: operating innovation, product innovation, the strategy innovation, and, of course, the management innovation. Each level of the success of an enterprise can make contribution, however, are we at these levels of innovation, will find, the high level of innovation to create value and competitive position of the maintenance of the more effect. Innovation management is undoubtedly the highest level of innovation, understand this further attention to innovation management is more good. As a strategy of vision, master, borrow the management the future ", he's given us is: the traditional management mode is an end, modern entrepreneurs need to innovation management.
Famous corporate governance experts tan small fang teacher said, management innovation to attach great importance to the one of the results, and it is the research and development of high percentage of investment. Huawei will keep its annual sales of 10% ~ 15% into research and development, international patent up year after year; In 2006, lenovo r&d investment more than 2.5 billion yuan, haier r&d money higher reaches 6.7 billion yuan. In my opinion, innovation is the power for the development of the society, but also the foundation of enterprises to realize.
Talking about innovation, many entrepreneurs will flowed, "we must carry on the idea innovation, the strategy innovation, innovative thinking, product innovation, technology innovation," "we must realize the all-round innovation", and "no innovation, we will die", and so on. At the same time, they will complain about the lack of creative talents, and realize the innovation too difficult. According to my observation and practice, I think, the enterprise did not have a clear direction and key innovation, lack of innovation purpose, method of study, is causing entrepreneurs think innovation is the main reason for the difficult.
In many enterprise boss and marketing people's eyes, refrigerator or refrigerator, watermelon or watermelon, in addition or what? The French scholar's check iron said: "you at work if only one idea, the idea is the most dangerous." Break thinking inertia, is to realize new long key. Chairman MAO said was "a single spark can start a prairie fire", it is the revolutionary situation aiming at the concerned, were later as a universally applicable widely spread truth.
Today, this sentence borrow enterprise operation, can be extended to "of the innovation of the fire, can start a prairie fire." Tan small fang teacher know about to, in many enterprises, in the most active, most good at looking for market opportunities IT small company, to only seven or eight others of the enterprise, or 10000 people enterprise, some survival is very good, but why some but soon die young, the main reason is one of the managers continuously in the management in into some innovative elements, but no adheres to the execution of the executor of the persistent down, but management as a power, indicates the aura of the authority to show off.
Tan small fang teacher said, innovative thinking is not only the big enterprise's "accelerator", but also of the fast development of small business tool, many small businesses will only in others with the running behind, and not to innovative thinking, or even simply don't know what a creative thinking. No innovation thinking of the enterprise were mostly ephemeral, with innovative thinking but often doubt this innovation results, have no what strong vitality, innovative thinking just become the form of a decoration vase just.
The state council premier wen jiabao investigation wuhan heavy machine tools group company, enterprise manager told prime minister: "we are the Chinese equipment, equipment China." Wen jiabao crowding around to come staff said: "' China's equipment, equipment China 'this saying well, I want to add a' made in China, China decided to create". The competitiveness of creation, and, eventually, intellectual property rights and brand, is the enterprise quality and benefits." He encouraged enterprise staff to carry forward the competitive spirit, with its wisdom and innovation to make China's manufacturing by large stronger now ranks among the world's leading position, for the honor of Chinese manufacturing industry. Visible the importance of innovation.
Companies also need to innovate. If no new ideas, new products and new services, they cannot survive. But along with the development of the Internet and the rise of social media, how to attract customers, be they face new challenges. Fortune 500 (Fortune500) company, at least five aware that this demand, and therefore created a new position, chief innovation officer executives, in response to a new challenge. For example in the near future, the Pepsi (PepsiCo) CIO John obi mikel? From durham to create a "social network vending machine system" (SocialVendingSystem). Using this system, they just want to press a button to buy a bottle of soda for friends, no matter where they are in the world. With the development of technology, the customer of the barriers between the company and are gradually broken. How these barriers to remain low, and also will be in the interests of their clients remain at high levels? Chief innovation officer of this proposition is to solve the key role.
Unfortunately, we domestic tens of thousands of small and medium-sized enterprise, why only a few enterprise won the last chance to grow, and most companies are gloomy business 35 years to silence or dying? We calm to reflect on: domestic numerous small and medium-sized enterprise several seriously the feasibility opened? Several carefully done strategy and market positioning? Several to establish and perfect the effective management system on the very important or an irreplaceable position? Several enterprise thought we should take what style of management so that enterprises keep continuous innovation ability? I have no doubt, domestic enterprises to the above questions can give a definite answer must have! But I'm sure, number must be less!
Most enterprise is how do? The somebody else buy equipment and I buy equipment, the somebody else built workshop I also built workshop, the somebody else recruit people I also gather together, the somebody else put several departments I have set several departments, the somebody else please a secretary and I please a secretary, the somebody else in the class President I also unwilling to lag behind, the somebody else learn Chinese learning and I quote a name, not on the class is not important, can eat dinner together, know several people will do. In a word, innovation enterprise such as rare, follow suit of the tide in the drive enterprise is numberless as the sand. Catch up with it, and prosperity prosperous together; Financial crisis way, death is everyone together death.
As is known to all, are now a intensified competition of the era, the big enterprise can rely on large-scale investment, a large-scale promotion to win the advantage, to survival and development, so, small businesses, especially base more thin, capital more small, even or a yard of some workers agricultural small businesses rely on what the survival and development, rely on what to win in the competition? The answer is simple, and zhu yuanzhang, by different, rely on innovation. To the enterprise, it is the enterprise to use market innovation of potential profits opportunity, in order to get the business interests as the goal, to organize production conditions and factors, set up more strong performance, higher efficiency and lower cost of production and operation method and come out with new products, new production (process) method and open up new market and obtain the new raw materials (or semi-finished products) supply sources or establish enterprise new organization, it includes technology, organization, commercial and financial activities such as integrated process.
With competition, innovation is no longer stay in propaganda slogans, but truly, truly become a team and strong impetus to the development of the organization. Managers based on the innovative training course "of study, will hold and use innovative methods for. Innovation is no longer invisible, irregular things, but rather can grasp the concrete work of content. Managers can through the study, know how to get innovation, how to improve the quality of innovation, how to make innovation activities maximize returns and how to protect and spread of innovation. Once you have the innovative thinking and its applications in work, you will reap unexpected surprise. Have the creativity, managers and his team will get the strong competitive advantage. On the basis of the enterprise market positioning and the breakdown of the enterprise functions, the author finally produced the innovation of the following types:
1, customer close area:
This can make the enterprise in mature markets more optimization. It includes: product line extension of innovation, enhanced the innovation, the marketing innovation, experience in the innovation.
2, excellent operation area:
This is from the close to the product to the nearest the transformation of the process. It includes: the value engineering innovation, integrated innovation, process innovation, value transfer innovation.
3, product leading area:
It is applicable to any business types of enterprise, and especially in growth markets, is the enterprise mining potential value of the engine. It includes: disruptive innovation and application of innovation, product innovation, innovation platform.
For example, recently I was invited to design a training program, theme is about in the senior management team of "innovative thinking and innovative ability". I can't help but doubt: in actual combat, "innovative thinking and innovative ability" what mean??????? I think, first of all, for the innovation of the thinking mode of more important than knowledge innovation, as long as the way of thinking to innovation, can continue to produce new knowledge. Tan small fang teacher in domestic and abroad than 100 innovation enterprise case summary and analysis, it was found that: keep the high level innovation ability of the mystery:
* excellent company often not risk, and actively face setbacks, and the courage to explore the scenery outside boundaries;
* observant generally comes, from soil.it, will have the ability to break the routine;
* mission to motivate the team passion, build internal competition atmosphere, prompted the team to arrive at the end of the faster victory;
* dare to inject fresh blood for the company, and hire some deviating from the mainstream employees, you'll get the accident surprise;
* the biggest obstacle to innovation lies in the consciousness of the company fixed tendency, don't let the rigidity of thought of the people of the erosion of energy;
Turn over the national government report or enterprise groups strategic planning, "innovation" is often mentioned one of the most words, it is certainly open to emancipate the mind and reform our whole society brought valuable thought, let us out of once the stubbornness and seclusion. Tan small fang teacher to share with you a case-in the daytime temperature up to 45 degrees, evening and low to 5 degrees of Zimbabwe, can build a can't use air conditioning, but indoor temperature must be in constant temperature 22 degrees environmental protection building?
This was not in logic, so I can't do it, but the level of thinking creativity law did cross, Mick pearce termite mound hole by how to keep constant temperature and ensure that the principle of reproduction built the world's first seat not electricity, gas equipment (air conditioning) and can ensure indoor constant temperature and degree of building walls, and may not become amazing fact. Say so, innovative thinking come from? The author thinks that, we will be like the zen Buddhism as the practicing. Zen mean "thinking fix" or "static fear", belong to bodhisattva in six degrees do once, and refers to a kind of method of practice, use contemporary language to explain, is not language and direct to heart be confirm, so as to realize suddenly.
We encourage innovation thinking, we let the innovative thinking more emphasis on the value of into it, only for society, enterprises and individuals to bring value of ascension is only effective innovation innovation. The value of the ascension requires we will be creative through the action into a kind of results. The teacher suggested that enterprise encourage employees tan continuous learning, and works hard for the innovation of the employees provide facilities, this not only including the innovation of the work necessary to conditions, but also should include encouraging innovation atmosphere and incentive innovation mechanism. Through many international firms, we see some have raised the flag of innovation industry croc because we grow old by deserting our ideas and to decline, the numerous examples. We also see some of the great in valentine's day, on his heart to ensure that the company all the normal operation, the company has been slowly to actually lately.
Tan small fang also see teacher of many domestic enterprise management way is with "innovation" is the premise of the opposite. So what is the innovation ask? Actually very simple, that is enterprise employees a "freedom of thought and expression" environment and power, and to ensure that won't because of not consistent opinion was not normal treatment. As you can imagine, can do this enterprise several. So, "innovation" nature is non-existent, oral say it and for most enterprise managers to say: "innovation" attitude is just bad. But at the same time that tan teacher: domestic enterprise most really need to rely on innovation to overcome "Matthew effect" get late-development advantage, but it must be pointed out that innovation can't rely on an idea or a few people or a project overnight, to emerge innovation and support innovation depends on a solid foundation of management work, and this was some enterprise managers have overlooked. Specifically, the enterprise general has need of the following aspects of innovation--
1, service innovation
The famous IBM in advertising emphasized "IBM is service" is a reflection of the company's emphasis on product service thought. Product service innovation is stressed continuously improve and improve the service level and the service quality, and constantly introduce new services and service measures, tried to let the consumer to obtain the biggest meet or satisfaction.
2, knowledge innovation
It is said that a contemporary doctoral, only can master the less than 1% of the total human knowledge, the remaining 99% all don't understand, with a 4% is he didn't know that there are such knowledge exist. The manager of the China enterprise of most of them are cultural level is low, so, we have any reason for rejected new knowledge? So, the knowledge innovation is to ignore all the place, also is the need to improve and innovation of the place.
3, mentality innovation
Tan teacher suggested each enterprise workers, older employees, managers are like a new employees first day to work in the company, to the enterprise all aspects of questions. Remember the first day of work in us, we will ask many questions: why do we do it? How do we make it happen? It is the goal of the??????? It means that??????? But we work in the unit of time to grow more, the harder it is to do this. We in the work time to grow more, we asked fewer questions. Everyone has the problem of exploratory ask more and more to listen closely, then, we further analysis and study, can certainly find creative ways to solve these problems.
In short, in the enterprise marketing, management, the innovative thinking-this a new way of thinking, method may be worth to use. The author hope our managers can pay attention to innovative thinking, many training innovative thinking! The teenagers friends, is to stand in the new century the starting line, with innovative thinking of our mind armed, catch up with others, to run in the forefront of the world!
Newton's apple fell from found the gravitation, watt saw the stove lid was boiling water vapor jacked up and is inspired, invented the steam engine. Apple and gravitation, kettle cover and steam engine, in general people seems to be irrelevant things, Newton and watt but can from these different things in the nature and objective things expose internal contact, and based on this, the original creation and produce the novel valuable thinking results, this kind of problem solving thinking activity is innovative thinking.
Creative thinking is not only the technical innovation and product source of innovation and organizational innovation and marketing innovation, system innovation, the business model innovation, the source. Enterprise creative thinking not only need to have the innovative thinking talents, but also need to help inspire innovative thinking organization atmosphere, therefore, the enterprise innovation thinking ability depends on an individual and organization two factors influence. Only overcome individual and organization innovation thinking of the barrier to for train and motivate enterprise innovation thinking ability create a favorable conditions and atmosphere.
The author understands, American business school attaches great importance to such a course-Innovation (Innovation), but in the domestic 4.5 million easily the EMBA, are not find sight of this course, the school enrolment in what will suggest that government official reading, will clear the "entrepreneurs contacts" as the selling point of the partnership to attract entrepreneurs. Actually, each said to the topic of innovation, can't say no entrepreneurs recognized, but probably more people in the business to disagree.
Domestic authority to creative thinking research experts tan small fang teacher said, in China do business, innovation for some is needed, but for most people is redundant. Our reality is, monopoly squeeze profits, and speculative get profits, and risk almost negligible. If you find a good platform, all kinds of resources will do to you, you of the enterprise very mediocre, but profits may be the most lucrative. The so-called innovation, it is the outsider's good imagination.
Innovation requires a great deal of courage, strong will and long-term insist, innovation need long-term vision, let not at all eager for quick success and instant benefit innovation also need huge investment, let not a lie. In today's China, how many people are willing to Kennedy of strategies for innovators, provide long-term support and support? Several people willing to innovation and let the innovative perfect the results of other people's watch in the present? The private enterprise is shortage of funds, turnover funds difficult in a difficult situation, production, and several have invested strength spent in product research and development or technology research on?
Two years ago, who would believe nokia mobile phone brand will lead surrendering iPhone throne? Five years ago, who would believe Bill Gates of Microsoft's software income will be the apple lost to jobs? Not only such, has (August 11), apple's market value (closing price on the day of the $337.2 billion) also once more than the exxon mobil, as the world, global most valuable listed company, including Iran, Thailand and more than, Denmark and Greece, 165 countries the sum total of the annual GDP.
It cannot be denied that the nokia and Microsoft also had a few years ago by innovative leading the world brand giant, but their innovations and not the continued preservation, contrasted with the apple but relatively remain in the static: when the apple has will mobile Internet in palm (cell phone) between nokia still indulge in their mobile phone how to fight broke, good quality; When Steve jobs attract global software engineers and fans, in the apple on the platform of the development software for money, Bill Gates of Microsoft is to inspire in software development team the enthusiasm. Say so, innovation must be dynamic, only dynamic innovation, to continue to lead the new world.
Innovation from multiple levels: operating innovation, product innovation, the strategy innovation, and, of course, the management innovation. Each level of the success of an enterprise can make contribution, however, are we at these levels of innovation, will find, the high level of innovation to create value and competitive position of the maintenance of the more effect. Innovation management is undoubtedly the highest level of innovation, understand this further attention to innovation management is more good. As a strategy of vision, master, borrow the management the future ", he's given us is: the traditional management mode is an end, modern entrepreneurs need to innovation management.
Famous corporate governance experts tan small fang teacher said, management innovation to attach great importance to the one of the results, and it is the research and development of high percentage of investment. Huawei will keep its annual sales of 10% ~ 15% into research and development, international patent up year after year; In 2006, lenovo r&d investment more than 2.5 billion yuan, haier r&d money higher reaches 6.7 billion yuan. In my opinion, innovation is the power for the development of the society, but also the foundation of enterprises to realize.
Talking about innovation, many entrepreneurs will flowed, "we must carry on the idea innovation, the strategy innovation, innovative thinking, product innovation, technology innovation," "we must realize the all-round innovation", and "no innovation, we will die", and so on. At the same time, they will complain about the lack of creative talents, and realize the innovation too difficult. According to my observation and practice, I think, the enterprise did not have a clear direction and key innovation, lack of innovation purpose, method of study, is causing entrepreneurs think innovation is the main reason for the difficult.
In many enterprise boss and marketing people's eyes, refrigerator or refrigerator, watermelon or watermelon, in addition or what? The French scholar's check iron said: "you at work if only one idea, the idea is the most dangerous." Break thinking inertia, is to realize new long key. Chairman MAO said was "a single spark can start a prairie fire", it is the revolutionary situation aiming at the concerned, were later as a universally applicable widely spread truth.
Today, this sentence borrow enterprise operation, can be extended to "of the innovation of the fire, can start a prairie fire." Tan small fang teacher know about to, in many enterprises, in the most active, most good at looking for market opportunities IT small company, to only seven or eight others of the enterprise, or 10000 people enterprise, some survival is very good, but why some but soon die young, the main reason is one of the managers continuously in the management in into some innovative elements, but no adheres to the execution of the executor of the persistent down, but management as a power, indicates the aura of the authority to show off.
Tan small fang teacher said, innovative thinking is not only the big enterprise's "accelerator", but also of the fast development of small business tool, many small businesses will only in others with the running behind, and not to innovative thinking, or even simply don't know what a creative thinking. No innovation thinking of the enterprise were mostly ephemeral, with innovative thinking but often doubt this innovation results, have no what strong vitality, innovative thinking just become the form of a decoration vase just.
The state council premier wen jiabao investigation wuhan heavy machine tools group company, enterprise manager told prime minister: "we are the Chinese equipment, equipment China." Wen jiabao crowding around to come staff said: "' China's equipment, equipment China 'this saying well, I want to add a' made in China, China decided to create". The competitiveness of creation, and, eventually, intellectual property rights and brand, is the enterprise quality and benefits." He encouraged enterprise staff to carry forward the competitive spirit, with its wisdom and innovation to make China's manufacturing by large stronger now ranks among the world's leading position, for the honor of Chinese manufacturing industry. Visible the importance of innovation.
Companies also need to innovate. If no new ideas, new products and new services, they cannot survive. But along with the development of the Internet and the rise of social media, how to attract customers, be they face new challenges. Fortune 500 (Fortune500) company, at least five aware that this demand, and therefore created a new position, chief innovation officer executives, in response to a new challenge. For example in the near future, the Pepsi (PepsiCo) CIO John obi mikel? From durham to create a "social network vending machine system" (SocialVendingSystem). Using this system, they just want to press a button to buy a bottle of soda for friends, no matter where they are in the world. With the development of technology, the customer of the barriers between the company and are gradually broken. How these barriers to remain low, and also will be in the interests of their clients remain at high levels? Chief innovation officer of this proposition is to solve the key role.
Unfortunately, we domestic tens of thousands of small and medium-sized enterprise, why only a few enterprise won the last chance to grow, and most companies are gloomy business 35 years to silence or dying? We calm to reflect on: domestic numerous small and medium-sized enterprise several seriously the feasibility opened? Several carefully done strategy and market positioning? Several to establish and perfect the effective management system on the very important or an irreplaceable position? Several enterprise thought we should take what style of management so that enterprises keep continuous innovation ability? I have no doubt, domestic enterprises to the above questions can give a definite answer must have! But I'm sure, number must be less!
Most enterprise is how do? The somebody else buy equipment and I buy equipment, the somebody else built workshop I also built workshop, the somebody else recruit people I also gather together, the somebody else put several departments I have set several departments, the somebody else please a secretary and I please a secretary, the somebody else in the class President I also unwilling to lag behind, the somebody else learn Chinese learning and I quote a name, not on the class is not important, can eat dinner together, know several people will do. In a word, innovation enterprise such as rare, follow suit of the tide in the drive enterprise is numberless as the sand. Catch up with it, and prosperity prosperous together; Financial crisis way, death is everyone together death.
As is known to all, are now a intensified competition of the era, the big enterprise can rely on large-scale investment, a large-scale promotion to win the advantage, to survival and development, so, small businesses, especially base more thin, capital more small, even or a yard of some workers agricultural small businesses rely on what the survival and development, rely on what to win in the competition? The answer is simple, and zhu yuanzhang, by different, rely on innovation. To the enterprise, it is the enterprise to use market innovation of potential profits opportunity, in order to get the business interests as the goal, to organize production conditions and factors, set up more strong performance, higher efficiency and lower cost of production and operation method and come out with new products, new production (process) method and open up new market and obtain the new raw materials (or semi-finished products) supply sources or establish enterprise new organization, it includes technology, organization, commercial and financial activities such as integrated process.
With competition, innovation is no longer stay in propaganda slogans, but truly, truly become a team and strong impetus to the development of the organization. Managers based on the innovative training course "of study, will hold and use innovative methods for. Innovation is no longer invisible, irregular things, but rather can grasp the concrete work of content. Managers can through the study, know how to get innovation, how to improve the quality of innovation, how to make innovation activities maximize returns and how to protect and spread of innovation. Once you have the innovative thinking and its applications in work, you will reap unexpected surprise. Have the creativity, managers and his team will get the strong competitive advantage. On the basis of the enterprise market positioning and the breakdown of the enterprise functions, the author finally produced the innovation of the following types:
1, customer close area:
This can make the enterprise in mature markets more optimization. It includes: product line extension of innovation, enhanced the innovation, the marketing innovation, experience in the innovation.
2, excellent operation area:
This is from the close to the product to the nearest the transformation of the process. It includes: the value engineering innovation, integrated innovation, process innovation, value transfer innovation.
3, product leading area:
It is applicable to any business types of enterprise, and especially in growth markets, is the enterprise mining potential value of the engine. It includes: disruptive innovation and application of innovation, product innovation, innovation platform.
For example, recently I was invited to design a training program, theme is about in the senior management team of "innovative thinking and innovative ability". I can't help but doubt: in actual combat, "innovative thinking and innovative ability" what mean??????? I think, first of all, for the innovation of the thinking mode of more important than knowledge innovation, as long as the way of thinking to innovation, can continue to produce new knowledge. Tan small fang teacher in domestic and abroad than 100 innovation enterprise case summary and analysis, it was found that: keep the high level innovation ability of the mystery:
* excellent company often not risk, and actively face setbacks, and the courage to explore the scenery outside boundaries;
* observant generally comes, from soil.it, will have the ability to break the routine;
* mission to motivate the team passion, build internal competition atmosphere, prompted the team to arrive at the end of the faster victory;
* dare to inject fresh blood for the company, and hire some deviating from the mainstream employees, you'll get the accident surprise;
* the biggest obstacle to innovation lies in the consciousness of the company fixed tendency, don't let the rigidity of thought of the people of the erosion of energy;
Turn over the national government report or enterprise groups strategic planning, "innovation" is often mentioned one of the most words, it is certainly open to emancipate the mind and reform our whole society brought valuable thought, let us out of once the stubbornness and seclusion. Tan small fang teacher to share with you a case-in the daytime temperature up to 45 degrees, evening and low to 5 degrees of Zimbabwe, can build a can't use air conditioning, but indoor temperature must be in constant temperature 22 degrees environmental protection building?
This was not in logic, so I can't do it, but the level of thinking creativity law did cross, Mick pearce termite mound hole by how to keep constant temperature and ensure that the principle of reproduction built the world's first seat not electricity, gas equipment (air conditioning) and can ensure indoor constant temperature and degree of building walls, and may not become amazing fact. Say so, innovative thinking come from? The author thinks that, we will be like the zen Buddhism as the practicing. Zen mean "thinking fix" or "static fear", belong to bodhisattva in six degrees do once, and refers to a kind of method of practice, use contemporary language to explain, is not language and direct to heart be confirm, so as to realize suddenly.
We encourage innovation thinking, we let the innovative thinking more emphasis on the value of into it, only for society, enterprises and individuals to bring value of ascension is only effective innovation innovation. The value of the ascension requires we will be creative through the action into a kind of results. The teacher suggested that enterprise encourage employees tan continuous learning, and works hard for the innovation of the employees provide facilities, this not only including the innovation of the work necessary to conditions, but also should include encouraging innovation atmosphere and incentive innovation mechanism. Through many international firms, we see some have raised the flag of innovation industry croc because we grow old by deserting our ideas and to decline, the numerous examples. We also see some of the great in valentine's day, on his heart to ensure that the company all the normal operation, the company has been slowly to actually lately.
Tan small fang also see teacher of many domestic enterprise management way is with "innovation" is the premise of the opposite. So what is the innovation ask? Actually very simple, that is enterprise employees a "freedom of thought and expression" environment and power, and to ensure that won't because of not consistent opinion was not normal treatment. As you can imagine, can do this enterprise several. So, "innovation" nature is non-existent, oral say it and for most enterprise managers to say: "innovation" attitude is just bad. But at the same time that tan teacher: domestic enterprise most really need to rely on innovation to overcome "Matthew effect" get late-development advantage, but it must be pointed out that innovation can't rely on an idea or a few people or a project overnight, to emerge innovation and support innovation depends on a solid foundation of management work, and this was some enterprise managers have overlooked. Specifically, the enterprise general has need of the following aspects of innovation--
1, service innovation
The famous IBM in advertising emphasized "IBM is service" is a reflection of the company's emphasis on product service thought. Product service innovation is stressed continuously improve and improve the service level and the service quality, and constantly introduce new services and service measures, tried to let the consumer to obtain the biggest meet or satisfaction.
2, knowledge innovation
It is said that a contemporary doctoral, only can master the less than 1% of the total human knowledge, the remaining 99% all don't understand, with a 4% is he didn't know that there are such knowledge exist. The manager of the China enterprise of most of them are cultural level is low, so, we have any reason for rejected new knowledge? So, the knowledge innovation is to ignore all the place, also is the need to improve and innovation of the place.
3, mentality innovation
Tan teacher suggested each enterprise workers, older employees, managers are like a new employees first day to work in the company, to the enterprise all aspects of questions. Remember the first day of work in us, we will ask many questions: why do we do it? How do we make it happen? It is the goal of the??????? It means that??????? But we work in the unit of time to grow more, the harder it is to do this. We in the work time to grow more, we asked fewer questions. Everyone has the problem of exploratory ask more and more to listen closely, then, we further analysis and study, can certainly find creative ways to solve these problems.
In short, in the enterprise marketing, management, the innovative thinking-this a new way of thinking, method may be worth to use. The author hope our managers can pay attention to innovative thinking, many training innovative thinking! The teenagers friends, is to stand in the new century the starting line, with innovative thinking of our mind armed, catch up with others, to run in the forefront of the world!
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