Thursday, April 12, 2012

How to best made by CEO?

Must have the innovation spirit and open field of vision, the respect for management rule

In the CEO in class, have the evergreen tree, also has new economy rapidly emerging new generation. Some have been withdrawn from the stage, some are setbacks and WoXinChangDan. Whatever success and failures, honor and disgrace, this class is at different times in different ways to promote Chinese enterprise's development and progress, they may be victims, also may be experiment, but these won't be moved to the us box of chocolate reverence.

The two dimensions of the evaluation of the CEO

In evaluating a CEO excellent, mostly because his enterprise is excellent, not the success of an enterprise is no CEO of success. The excellent CEO must have what qualities? We can from two dimensions to know: one is to China's national conditions of cognition, and the second is to the enterprise management knowledge.

The situation of to cognitive, must first understand the history and social characteristics. China's social governance structure, the value of social follow rules and was very different from western, Chinese society of the massive and complex let many excellent international enterprise at a loss, but Chinese entrepreneurs but it can understand and use this change and its opportunities brought. This is why the "best buy" in the Chinese market is on the verge of dying, and country and su ning but it can rapid expansion, to share the feast; This is why ten years ago was the Volvo laughed at LiShuFu refrigerator factory director, after ten years with the acquisition of the car factory founded the Volvo.

Next to know China market characteristics. Baidu's success, alibaba's success is because and strong international competitors, and they know more about China market, more willing to service the Chinese state of mind to design their own products, and won the market, to win the company and personal success.

Enterprise management to the cognitive, include whether innovation spirit, whether the rule, whether it has the respect of the open field of vision three elements.

The first thing is to have entrepreneur spirit of innovation. The state-owned enterprises need to break the system innovation, the strengthening of the corporation need management innovation, the development of Chinese enterprises need more technology innovation. To have the innovation thinking, made the battery WangChuanFu success in the car industry, tube eat tubes of the industry chain eke out her drink NingGaoNing integration. Industry to upgrade, development mode to reform, these need innovative consciousness and innovative thinking to guide.

Second, we should respect the management rules. Respect management rules could mean you know, the transformation of the subversion of the existing habits, change the cost structure, or even give up successful in the past. But when we see lenovo's strategic management mode, on the talent cultivation mechanism vanke, li ning brand of rapid construction and channel expansion, will feel respect management law of China for ceos is not only correct to do things, more means they and the success of the distance.

The third is to have a broad field of vision. China's successful enterprise ceos have an important common in strategic level is a higher awareness. Wanda 10 years ago to take the lead in the real estate and business square to see the integration of value, copy all the way to the great river north and south; Consolidated group investment strategy is early step insight into the development of the industry trend, seizes the commanding heights. Open vision allows these enterprise ceos step ahead, this step is the end of the first circuit into line that step.

In the challenges of achievements

Chinese companies are in high speed development smooth transition to change, the principle of development, the pattern, the way to change all face. Therefore, every CEO are faced with the following three challenges.

To do the big from do. Over the past 30 years, especially in the past 15 years, the CEO of China are the most used to face is how to make the enterprise scale, how in a growing market fully enjoy dividend growth. So we see more, street enterprise into a home appliance giant, township enterprises into the world factory, once depression of the state-owned enterprises become the international top 500 nie rebirth.

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