Thursday, April 12, 2012

CEO: a multiple-choice superior

I at Peking University institute of guanghua school of management for MBA students lectures, at each of the students without exception would ask me: "how to become a CEO?" . I believe that this is the most ideal of MBA students. The ideal is not so much the great aura by modern CEO attracted to say more about the rather CEO management profession for the big responsibility and challenges of desire. Just as the United States a famous management experts speak: "for our society for, any job are not managers work important. Manager is determined to our social institutions can well for whether we service, or whether we can and will waste of resources."

In my career, although bear several company CEO, also personally fired and selected ten several CEO, but how to become a CEO this question, I have not provided a make oneself satisfactory answer. Don't like people with fixed professional channel, education and trained doctors, nurses, engineers, electrician and accountant professional personage that, to the CEO of the professional road is not the only. CEO has lots of no formal business management training, not even with higher education. On the contrary, many famous brand business school graduation but when not on top CEO.

Therefore, I answer to his question from real will forever light, can only tell students: what kind of person to be a CEO. As for how to become a CEO, that want to rely on everybody's efforts, understanding and chance.

CEO must have extraordinary communication ability

I think the CEO and other professional the biggest different depend on: CEO is managers, as all the manager, CEO the tasks to be done and achieve purpose is to borrow someone else's hands and brain to obtain. Almost all professions can solo combat, only managers can't. Man is a thinking primate, to efficiently organized a group of primate, light has the right to not. Therefore, a CEO must have extraordinary communication competence can be succeeded in persuading the board of directors support his work, can let subordinates for him to go through fire and water, can get the government to his company and customer support. It is all these enterprise participants hand and brain function of both the results, determine the success or failure of a CEO.

I said communication skills, not a CEO should have speech as eloquent as home of the language ability. On the contrary, I see a lot of good CEO, are Ne to speak, swift do. Because, people wear from a little too trust. I venture Co., LTD in China resources during his, admire the most a CEO is a very silent man, his speech at ordinary times less than the average person, when a meeting is even less. But whenever he cut in and ask questions, everyone will know he said the "point".

CEO of communication with others is the most important means is to act, and not the language. A medal of the issue, a personnel to the appointment, a new sales policy, an emergency treatment, or even a look in the eyes will be a language is unable to achieve the communication effect. Please remember communication must be two-way, can't you want to communicate to communicate with others. If let a don't have an appointment, have the report of the emergency office manager at the door outside wait 30 minutes, you are clearly conveys a despised him and his company's information.

Effective communication first is based on the basis of listen to: you couldn't understand each other's meaning and the question, how can communicate with him? This is particularly important to CEO, because the status of CEO, others will let you go first, also won't easily to interrupt you. Born expressive, if CEO really thought other people like to listen to their long winded, that is extremely wrong....... You can't solve the others in the head, you speak a little more also useless. I still remember clearly, in 1995 I huarun beer with the senior management personnel open annual budget will, when the discussion to beer strategy, I at that time the surging up about one and a half hours. But when I stop thirsty, full of expectations can cause a reaction, have never thought the participants are silent. No way, I specifically asked for one of the speech, he said: "yellow always, you these views we all agree with. But we are now the most confused is don't know should with seizes the market share is given priority to, or to improve profitability primarily?" At once I let out the gas, I that one hour and a half "communication" full fee. So, I again in, from when I have been the kind of CEO with increasing bitterness-why can understand my words that so few subordinates?

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