Monday, February 20, 2012
Agricultural science and technology company business plan
Limited company of technology of technology development customer-guided enterprise, devoted in the biological bacterium agent, biological pesticide, biological organic fertilizer and water quality products such as biological adsorption of research, development, technology transfer, joint production sales. The company committed to give full play to the scientific research and development, technology innovation ability, and constantly improve the scientific research achievements of industrialization, so as to realize the aim of create ecological civilization. The main products of the company is biological purifying agent and water quality XXX series biological fertilizer, are the basis of high-tech, with green ecological biological products.
The company has a group of unity, practical, highly effective, the pioneering spirit, have very strong of collective leadership, they understand and grasp on science and technology, in the market development, the company management, in the product research and development, management sales, public relations have great knowledge and rich experience, and their strong leadership to ensure that the company's long-term development.
XXX series biological fertilizer is the company after the establishment of the first complete test, formed the production scale of the state invention patent products. The products total investment development cost 1.2 million yuan, has realized industrialization, can realize the original bacterium fluid every year the value of 5 million yuan, the profit of 2.5 million yuan. Now can meet more than 10 large fertilizer production factory production need, production 1 million tons of fertilizer XXX. Company adopted a joint production cooperation way, namely the company with the bacterium fluid, specific formula, complete sets of equipment list and is responsible for the technical guidance and coordination with market sales. At present in the northeast for four home XXX biological fertilizer factory production patent product XXX brand series biological, design production capacity of 80000 tons, promotion area of 2 million mu. Related news: 2011 catering business plan project reasons
The company is the national ministry of agriculture sparsity microbial project 948 project, and the company has invested 1.5 million yuan development funds, of which 750000 yuan provided free from countries of small and mid-sized enterprise technology innovation fund, 400000 yuan from the local government to provide free supporting money, the company to 350000 yuan. At present the project has completed outdoor pond breeding first try, and has started to follow-up research and development and the pilot. In May 2002, the pilot is expected to end in July 2002 and determined before industrialization construction plan. In order to complete the pilot, can realize further industrialization promotion, need to continue to spend 1.6 million yuan. At present the company's total assets of 3 million yuan, the current funds is 600000 yuan, 1 million yuan funding gap to financing.
1, XXX, male, the company legal representative, engineer, the original liaoyang aquatic product research institute in 1982, graduated from Qingdao Beijing Qingdao
2, the management of the company: Qingdao XXX biological technology Co., LTD existing management personnel 3 people, average age 40 years old, all for the university culture, in which senior with accredited 2 people, intermediate with accredited 1 person. YuXueZhong general manager, 45 years old, the main experience: military service for two years, 82 years from jilin
3, the company of other personnel situation: the company existing personnel 36 people, with an average age of 34 years old, cultural degree are college degree or above, more than one management personnel 3, of the eight employees. 3%, engineering and technical personnel, 32, of the 88 employees. 9%, other personnel account for 2. 8%.
4, scientific research institutions case: the company's research and development institutions is technology project research center, r&d personnel engaged in direct 12 employees, which accounts for the total employees 33. 3%, while relying on expert group for help.
5, project technology chief basic situation: the project technology is the chief advisor KangBai professor, for the national famous expert micro ecology; The project technology chief for Qingdao fisheries university professor GuiYuanMing, mainly engaged in the work of ecological research, she developed ecological preparations to fish, the ministry of agriculture science and technology progress won third prize.
Chapter 2 introduces project
A biological purifying agent, water quality
Biological purifying agent company researchers water quality is in Qingdao institute of aquatic products based on the achievement of research and development of a green biological products, this product has quite high content of science and technology, it is mainly used for intensive aquiculture, to water in metabolites biological purify, improve water quality conditions, and from the fundamental solution to the traditional chemical methods and use antibiotic drugs cause water pollution, aquatic animals produce resistance, and the health of human beings have a serious harm consequences. Biological water purifying agent application experimental results show that not only the water purification effect is good, and to promote growth and prevent infectious diseases have fish, special effect, to maintaining ecological balance and nature micro ecology balance has a positive meaning. The project of the relevant experts demonstrates that the results of such research fills the domestic blank, and its technology has reached the advanced world level, has broad development prospects of application. This product has won the national patent, and has been included in the 948 department of agriculture program.
(a) the product research and development background
Aquaculture industry in our country has formed a scale, and in the national economy has important position. But due to long intensive cultivation, pond aging, micro ecology environment water deterioration, breeding of water pollution increasingly difficult to control. Because of the use of chemical method and antibiotic drugs, lead to damaged water ecological balance, and livestock and poultry breeding of large-scale development, a large number of untreated organic livestock and poultry waste into rivers, lakes, and this caused the seawater lake eutrophication red tides, the frequent occurrence, caused the aquatic farming the landslide and huge economic losses. So take biological means and high-tech means water pollution control, and promote the healthy development of aquaculture, ensure that the water ecological environment of the benign circulation, already is the urgent task. Therefore, Qingdao XXX biological technology Co., LTD. Jointly with Qingdao Qingdao
The computer information technology Co., LTD, business planning books
The first quarter basic situation and the future development of company strategy
A basic situation, the company
Second, the background of the business personnel and quality
Three, the development of the company planning
The second quarter company products and market analysis
One of the products of our company,, the characteristics and the advantage
Second, the industry and the market
Three, the company's uniqueness and market competitiveness
Four, competitive advantage and disadvantage
The third quarter financing needs and financial projections
A, the present financial situation and the capital structure
Second, the financing needs
Three, financial analysis summary form
Four, financial analysis
The fourth quarter company operation and management
A, the company's development strategy
Second, the company's organizational structure and management mode
Three, human resources planning
Four, software development management
Five, the market strategy
Six, external support
Seven, the capital operation
Section 5 of the investor to step in and out
A, investment advice
Second, the investor in the company manage the status and function of management
Three, capital out of
The 6 th risk and countermeasures
A, risk
Two, the countermeasures
The first quarter basic situation and the future development of the company planning
A basic situation, the company
1, the establishment of the company and the target
XXXX computer information technology Co., LTD. Is from XX province multimodal transport document center, shenzhen and bridge software company, Beijing founder new century joint investment company formed limited liability company, is a dedicated to the transportation industry information research and software development high technology and new technology enterprise. The company existing total assets of 6.2 million yuan RMB.
L the registered address: XXXXXXXXXXXXXXXX
L registered capital: 1 ErShe hk $ten thousand
L legal representative: XX
L time of founding: June XXXX
L business principle: the customer's high satisfaction, shareholder return on high, staff vast development space
L goal: in the face of the transportation industry informatization transformation field broad market prospect, and our goal is: based on transportation, promote and speed up the transportation industry informatization construction, with three years time, the XX construction industry become a traffic information technology application software industry base.
L company technology, market development process
Since the company was founded, and bear the XX province the transportation industry the burden of information construction. Currently, the company has independently developed the with independent intellectual property rights of the YunZheng management information system ", "transportation enterprise comprehensive management information system" and so on six sets of application software, including the YunZheng management information system ", "the OA system" has been in weihai, yantai, jining installation and use three cities, is running well, and will be in XX province 17 cities application. In addition, XX car transport corporation to the transportation enterprise comprehensive management information system "has also given a highly.
The company will be based on the XX, actively develop the national market.
Marriage website investment project a business plan
According to professional investigation organization to predict, 2008 Chinese online romantic dating market scale to 6.53, compound annual growth rate of 106.2%. In 2004 the online romantic dating market scale is only 37 million yuan, accounting for the entire romantic dating market to 0.3% in 2005 and the number soared to 91 million yuan, it is estimated that by 2008 China online romantic dating market scale will achieve 653 million yuan, accounting for the entire romantic dating market scale, 4.8% of the compound annual growth rate of 106.2%
China Internet network information center (CNNIC) 18 times the China Internet network development state statistic report "shows that by 2006 on December 30, Internet users in China for a total of 137 million people; 43.2% of Internet users often use BBS; 58% the next year is going to carry out online shopping; Internet users access to information is the main way: the network television, newspapers 82.6%, 64.5% 57.9%, magazine 18.8%. Broadband Internet access number for 28.15 million sets computer, Internet computer total keep growth. From the 2006 China international marriage of the expo "Chinese marriage industry survey report shows that: in China for more than 10 million people this year to get married, the resulting purchases will be more than 300 billion yuan, each couple new consumption achieved 125800 yuan, second only to the building decorates cost and household appliances consumption, row in the third new spending. With the improvement of living standards, the cake will be more and more big. At present the Internet by marriage needs to seek information prospective new higher of more than sixty percent. The popularity of the network and marketing benefits will is an inevitable trend of marketing. China
Modern young people preferred method for information is the Internet, the Internet with its convenient, fast characteristics is popular among young people of all ages. But Chinese wedding age basic division in the 20 ~ 30 years old between, just the same age with Chinese netizens, therefore, surf the net to get married information has become the first choice of new Chinese paramilitary people! No experience for the new man, will first online access to certain information again targeted to choose. We provide targeted for different professional services at the same time, also for all types of customers don't provides efficient communication channels. Therefore, our service in addition to specialization, targeted outside, still have very strong comprehensive and pervasive, and insist on continuous improvement.
Product image:
Love with meticulous care, achievement a perfect marriage to have any, make a pure, professional and humanized romantic partner institutions and service platform.
Target customer orientation
At least 18 years old or above of highly educated high grade high income single men and women make a real, pure, humanized dating platform
Development objectives and planning
With elaborate care for love, achievement a perfect marriage to have any, make a pure, professional and humanized romantic partner institutions and service platform.
Advantages and disadvantages
Advantage: product advantage
Edge circle into website different from current some of China
Technical advantage:
Edge circle friends nets by using object oriented pure Java technology development, its characteristic is easy to cluster and expand, high safety, strong scalability, lotus root low degree, in the same hardware based on the play than to higher efficiency.
Personnel advantages:
For many years the Internet industry experience, familiar with overseas and domestic several big dating sites core technology, business strategy and development direction.
Disadvantages: sites time is late, members have a base and website popularity rise further.
Profit opportunities
On line:
S personal characteristic style home page (customizable)
S photo frames (customizable)
High-grade paper production project life business plan
Project name: life after high-grade paper processing
Construction properties: the reconstruction
Project units introduction:
1, legal address: HeLanXian rich hing street ningxia beauty clean paper Co., LTD. Wood pulp system factory area; Enterprise nature: joint-stock; Registered capital: 34 million yuan; Enterprise
2, the existing products and production capacity: years pulping capacity of 20000 tons, the papermaking capacity of 30000 tons. The main products of our company "beauty clean card" kleenex, napkin, drum paper and "TanYang card" toilet paper.
3, the sales income: 96.05 million yuan; The profit for the year: 8.5 million yuan; The company: 15.158 million yuan.
4, number of staff and workers and technology personnel structure: a total of 1450 employees, including engineering technical staff of 130 people, management people, college or above 240 degrees.
Project profile:
1, the total investment in the project: 110 million yuan; The foreign investment to the financing volume: no less than 50 million yuan; Capital USES: health base paper (import wood pulp) after rewinding, embossing, punch, cutting, packaging made from toilet paper. 2 it is to health base paper (import wood pulp) after rewinding, cutting, embossing, printing, fold, packing paper, napkins and made a handkerchief kleenex; Construction contents: the company the production of high-grade household paper capacity is 15000 tons, but only after processing capacity of 5000 tons. Through introducing foreign high-grade household paper processing equipment, new life in all kinds of top grade paper processing capacity of 10000 tons.
2, the product name and the scale of production: toilet paper 3000 tons, hollow toilet paper 2500 tons, 2000 tons of box extraction kleenex, handkerchief paper 1000 tons, napkins, 1500 tons;
3, construction address and cover an area of an area, located in the HeLanXian rich hing street ningxia beauty clean paper Co., LTD. Wood pulp system factories zone, covering an area of about 64 mu.
4, products industry development level, both at home and abroad market analysis and development trend: according to experts, to 2005 years in China
Project construction and operation conditions:
1 of the project construction advantage: ningxia beauty clean paper Co., LTD. Is the northwest region only high-grade production of life the professional manufacturer of paper, the products sell well in the whole country more than 20 provinces, municipalities, autonomous regions, and has good reputation. Project the factory located in the north-central yinchuan plain, is apart from the capital, 12 km in yinchuan
2, the construction of the available infrastructure: at present the existing factory utilities (water, electricity, warm) is complete.
3, government and industry to project the support degree: HeLanXian government has been will paper industry as a county and make a competitive industry strongly support
Cooperation method: joint venture, cooperation, and small and medium-sized enterprise financing
Economic and financial analysis:
After the completion of the project, the sales income is 130.05 million yuan, the profit is 30.5122 million yuan: years taxes and add 7.9674 million yuan, project production to meet the design ability as long as 43.97% can balance; Investment payback period is 4.3 years.
Computer sales project a business plan
Now the tablet computer sales conditions are many people value, do a tablet computer program is also a good choice. This project to do before a detailed business plan is very necessary, the world managers office partner provides you with a tablet computer business plan of template, you as long as the full with it.
Tablet computer business plan project template
The first part: the
A tablet computer, project background
Second, tablet computer project profile
Three, tablet computer competition advantage of the project
Four, tablet computer that financing and financial
Part 2: tablet computer market analysis
A tablet computer, the current situation of the development of the industry
Second, target market analysis
Three, competitor analysis
Four, market analysis summary
Part 3: company introduction
A basic situation, the company
Second, the organization structure
Three, management team is introduced
Part four: the product introduction
A, product introduction
Second, the novelty of the product/advanced/uniqueness
Three, product competitive advantage
Part 5: research and development
One of the existing technical achievements, and technology
Second, research and development ability
Three, research and development planning
The sixth part of the product manufacturing
A, production method
Second, the production equipment
Three, cost control
The seventh parts of the market marketing
A, enterprise development planning
Second, the marketing strategy
Three, marketing way
That part 8 financing
A, capital demand and use planning
(a) the total investment in the project
(2) investment in fixed assets (land cost, civil engineering, decoration, equipment, general, engineering construction other fees, the construction period of interest)
(3) working capital
Two, the financing way
Three, investors rights
Four, money out way
Part nine financial analysis and prediction
A basic financial data and assumptions
Second, sales revenue forecast and the cost estimates
Three, performance analysis
1, profit and loss and profit distribution list
2, the cash flow statement
3, calculation related financial index (investment profit margins, investment LiShuiLv, financial internal rate of return, financial net present value, the investment capital is recovered in)
Four, sensitivity analysis
Five, the break-even analysis
Six, financial evaluation conclusion
The first ten part of the risk analysis
A, risk factors
Second, risk control measures
Electric cars a business plan
Electric cars a business plan
A, company profile
A company is A professional production, management top brands, electric bicycle, electric motors, electric spray A series of products such as enterprise.
The company was established in 2000 in July, at present, has the production assembly line two, 8 million yuan in fixed assets, 120 employees, including 10 senior managers, middle managers 15 people. And in June 2002 by the national production license acceptance; By the provincial quality supervision bureau 2002 annual selective examination to determine as qualified products. In march of 2003 through the Beijing
The company in the electric car industry is one of the production, successfully in zhejiang nanyang market network throughout rate was 80%; And penetration of fujian province, jiangxi province, anhui province, chongqing, guangxi provinces and cities such as market; And through the zhejiang province, jiangsu, Shanghai, shandong and other new product identification, and in the provinces on the provincial public security department above directory.
The company will be to create A brand as the goal of enterprise, the development diversified management, to speed up the construction of network; Developing network services and electronic business, the company to build a fair development, the development, the production, the sale, the information network, science and technology services in a regional and national electric car enterprise.
Second, market analysis
(a) brand positioning
The struggle is the leading brand of electric car industry
(2) the target market
County, city (25 to 35 years old of women as the main target consumers)
(3) the market prospect
The 21 st century has come, twenty years of reform and opening-up make China great changes in the earth, the market has not is yesterday's market. People from all walks of life in different fields of striving and developing, or heavy or floating, to realize the respective ideal. In the past the bitterness of primitive accumulation after bitter, they become the owner of the social wealth.
But along with the rapid development of high and new technology industries, speeding up the information transmission speed, that domestic progress of the electric car market is accelerating. Electric bicycle, as a new product, it was born from natural resources, urban environment has dropped the increasingly bad, people need to improve the living needs, the case, the electric bicycle appear to be the popular product for people. This is not only the domestic market, the foreign market is also; The company's web site and the company registered in the alibaba website, not the foreign high, good market prospect to electric car industry has brought unprecedented opportunities and challenges.
At present, the company cited talents, cloth good position, refining the core value and improve their own competitiveness. In product quality management, new product development, marketing strategy formulation and fully reflect the company "and" the positioning of the demand, so company and domestic sales, international trade in two tracks, A company is in electric car industry stands up.
(4) product advantage
Low noise, high efficiency, drive torque, no spark commutation
(5) the market situation
2003 years of zhejiang electric car market, because luyuan, small flying elder brother, the leopard, to domestic manufacturers such as control nearly 70% of the market, so that the market operation generally steady, but it also lies a cause of unrest in the market factors.
1, price is still the electric car market in the most unstable factors. Although electric cars in the first four big brands control most of the market, but some of the regional brand want to expand the market share, often with low price strategy to disrupt the market, in addition, even in several big brands, between market pressure, and are also fighting in secret, including small Sha electric car a few big drop brand, these are all electric car may be caused the price war uncertain factors.
2, the electric car industry contrast for motorcycle technology, relatively low, electric cars the competition between the enterprises more embodied in the cost, but with a few big brand of scale has been formed, cost advantage is little, so electric car industry technology upgrades war shall not avoid, saving energy technology, green technology, digital technology and so on technical innovation will trigger a new competition.
3, from the overall perspective, electric car market at present is still in the supply of conditions, gradually competition in balance, together with electric car motor, the battery is not stable, many old enterprises face the production equipment and technology update of difficult problems. Fierce competition will manufacturers face multiple pressures, market share to the big brand concentration, small brand market share is also significantly lower, and part of the enterprise has even in struggling online.
4, from market demand to see, the grade of the electric car consumption will be gradually opened, some quality of excellence of high quality whole electric car will become the mainstream of the market, with high technical content of electric cars have absolute high-quality goods for upgrading advantage and welcome.
5, the countryside spread speed, the electric car needs some low price shifted from the urban households in rural areas to suburban outspread, total demand is steadily rising trend, production and marketing situation trend is going well, production in a virtuous circle of the reasonable area. And recently in "SARS" period, more electric car market has brought unprecedented opportunities and challenges.
6, regional brand with geopolitical resources in local with a good market share.
Because of its own resources, management and marketing network and other reasons, in local with a good market share, formed some regional barriers. From the above market condition analysis indicated that the
1, technological competition will upgrade. With the second round of the electric car industry development to come, the pattern of the domestic electric car market will face to shuffle, new and old two camps will around the antagonism between how to win to upgrading electric car market.
2, the electric enterprise marketing management ability will accept the ordeal. Lu yuan and other new entrants, marketing management standard, system, market control of strong, market planning first-class technique, robust, A electric cars will be how to respond, how to strengthen self marketing ability, will become the biggest test of A electric cars.
(6) financing plan
The company plans to lending form, one-time borrowing 1 million dollars, to new product development, design, marketing, advertising investment and expand the scale of production.
Among them 200000 dollars, to market promotion and advertising expenses; $800000 for other operating activities.
The company plans to take back two years working capital
Three, market promotion
(a) marketing strategy
Brand positioning: the medium-to-high grade.
Target market: domestic secondary, tertiary.
Channel strategy: franchising, monopoly chain
Product strategy: in establishing industry brand image, to the related areas of the economy, to create A form of consciousness to belong to the brand.
(2) promotion prediction:
Year end sales network
2003 50 home
2004 100 million
2005 150 million
2006 200 million
In sales of 100 million, plans to expand the scale of production (land requisition, plant construction and equipment investment), reached an electric car is A goal of 100000, sales of $200 million to meet the demand.
Through A series of operation, to be completed in 2006 200 million yuan sales, development terminal network of 350, the production of A 100000 electric cars. A brand in China's secondary, tertiary city of A class of the store or street from the shop or have shops, and expand into economic developed level 1 city. A brand become the leading brand of Chinese electric car industry and consumer to A first choice of electric car brand.
Four, the management goal
A marketing management engineering, by the responsibility clear, institutions reasonable, regulating the operation, raise the efficiency, reward is clear as the goal, through the organisation set up and business process to comb, A company will build A take the customer as the center, take the market as the guidance of modern marketing type company, make it can not only excellent achieve tasks marketing task, and can in the increasingly fierce competition in the market leading the whole company A steady development, greater and stronger.
Through clearly related work process and related post function, define related post responsibility, related working system, performance evaluation and incentive assessment and award system (including posts award system), the management of the agency, a variety of standardized form (such as: sales, reports, business personnel work schedule, performance form, etc), and marketing service system (service process, standard and system, policy, features).
Five, return the analysis
According to the four years anticipated goal calculation:
Sales: $200 million
The product cost: 200 million yuan x 50% = 100 million yuan
Marketing, advertising marketing cost: 200 million yuan x 20% = 40 million yuan
Tax charge: $200 million x 10% = 20 million yuan
The embellish: $200 million x 20% = 40 million yuan
Six, STOW analysis
Advantage, A related products for production and sales experience, in unified management and one step ahead. To set up the business enterprise of the overall image, improve product and service quality.
A major disadvantage, is not formed A market-oriented, regard customer as the centre of the organization system, A interior does not have A unified values, and in new product development, design and process quality, conditions are not mature enough.
At the same time, the major competitors in the market consciousness enhancement, gradually began to pay attention to brand and service, flexible mechanism, to market changes to respond quickly, to A form A larger threat, and industry and other brand into the followers will share A brand of the market share, make A brand will gradually lose absolute leadership industry brand advantage.
Though A series of products is A potential market, but need to be A main electric car, other natural products sales. Only when the specialized, new product development, channels and services to deep, wide development, can make A brand truly strong up.
Through the market analysis, we found that electric car industry in the domestic and overseas markets is to belong to emerging of the product. This instead to provide A very good opportunity. As long as timely adjust enterprise strategy, make full use of resources, the reasonable conformity, A brand is in the fierce market competition to win A place.
The university campus promotion a business plan
College students need to make some activities, in addition to some of the funds inside, to social and sponsorship activities of the funds of a big head. Go out before sponsorship, as director of the department, write a specific business plan, let the sponsor of the clear understanding activity content and sponsor mode is very important. The following is the world managers office partners to provide you a detailed model of the business plan, and I hope to help you.
The university campus promotion model business plan
A. The client's name: XXXXXXXX
2. ChengBanFang: XXX university XX college student union
3. Time: 200 X X X X ~ on on X
4. Site: XXX university Jiao bridge park south campus
Five. Activity goal:
On the one hand the PHS users thank the campus, strengthen the contact; On the other hand, expand the influence, absorb more students become small quick users.
6. Content situation:
Your company in my college in small quick promotion activities, I hope the cooperation with your company on the promotion activities, on the one hand, in the student expand influence, propaganda in place; On the other hand can explain nature through the introduction, target, make the students to the company's business and convenient clear preferential project, to join, become small quick customer, we will set up a personnel help your company propaganda new business (need to have 1 to 3 salesman over supervision) in addition, we will please percussion band and WenYiBu personnel come performances.
Seven. Sales promotion activity concrete content:
(a) the promotion propaganda:
1. The media publicity:
(1) X month X- - - X month X, television every day at school a week scrolling marquee propaganda, through the various bedroom TV to your company's specific image and carry out specific activities of the direct introduction of the students in my heart.
(2) X month X- - - X month X, school radio station, and radio propaganda, and the increased publicity.
2. Outdoor advertising:
(1) with three banners were in campus help your company make signs advertising (banners by your company to provide)
(2) in the school marked position, powerful promote your company name, mark and activities slogan.
(3) in the activities on the same day, twelve to fifteen students assigned members help your company hair handbill, etc.
(2) the promotion content:
(1) promotion time: X month X or no X
(2) to provide corresponding promotional site and audio equipment
(3) the promotion activities provide our arrangement: the main promotion for the time, 9:00 to 11:00 this two hours will provide our band of miss manners, WenYiBu members and live performances (show to give priority to another song will have the corresponding dance auxiliary), expand the influence of publicity, and provide a host, handle the activities (including the opening words, company introduction and product introduction, and small quick business preferential policies and the arrangement of the cultural programs.) at the same time in this period our advice may be held the sweepstakes (concrete plan can discuss any, it is mainly decided by your company, including gifts, etc.).
(4) 11:00 to 17:30pm at the scene of the smaller propaganda, and sent (2 ~ 3) help your company to agents work.
Eight. The public goal:
Students (of school students have more than ten thousand people, XX college students have 3500 people, today in XX campus more than 2500).
Netpecker company business plan
In the past few years, the Internet users with amazing speed rapid growth. The latest data estimates that every month, there are about 750000 new users. When the evaluation of Internet growth, the number of users test of the use of the number is also important. From the email to check the stock market, pay a bill or order of commodity, information query, the sale of the product, all these changes the traditional way of communication, business operation, entertainment and work mode. But ironically, despite the fact that the net is ubiquitous, but network are often is limited in landing at home or the office. The Internet and our lives have inseparable, for most Internet users, this two entry point is far from enough. In the modern Internet society, people often find, and sometimes they need at any time and place the ground to the Internet, such as to send and receive E-mail, inquires the weather recently, a deal, and right now they don't have the tools to do these things. And as when you in the gas station waiting for service, or in the airport hou car, in a hotel, in the subway station, in the hair salon, or parking space, same no equipment or way to fast and simple into the Internet, unless you have a on a wireless modem notebook computer at any time with you. And it is for this Netpecker one requirement and design, the friendly Internet small pavilion is placed in people anytime I want to get to the Internet, and no way to Internet sites.
Product introduction
Netpecker company in Massachusetts for a small company base, it sells all function pavilion machine, the machine can provide Internet access in public service, the user interface strong interactivity, simple operation. Currently, there are two types of kiosk machine, one kind is 4100 type vertical machine, one kind is type 4000 horizontal machine. These two kinds of models are equipped with lntel pentium 166 MMX chips and a 56 k modem, use Microsoft's operating system. Pavilion machine is according to the demand of customer and design, have an open structure and the tamper with the software, and there is a high frequency, durable keyboard and mouse, Netpecker unique friendly user software to make Internet effortlessly. Dynamic interface (color advertising and web link) make the whole Internet process full of fun, make you unforgettable. The durable, the machine structure make the crowds costs reduced greatly, facilitate at the same time peripheral equipment replacement, software update. "Pavilion machine" now can use of payment have cash, securities, credit card. The machine manufacturing cost $2500, and by a metal factory production in Massachusetts. Netpecker current use cost is a dollar every five minutes (an hour to $12), 16 prototype has been different people buy, and laid it in a different place to use, and also produce benefits. Of course, this is only the beginning.
The future development direction
On the basis of product at present we have more potential appreciation value, can by constantly supplement, perfect the technology, and to make Netpecker in the future of information technology in these give more support, implementing online meetings, microcomputer software update, company LAN remote connections, the bank on the net, shopping online and pay all kinds of other online services. But also by equipped with a printer or fax machine and connected to achieve more USES, solve the amount of files to work. Netpecker can be a ubiquitous "virtual office". It also includes through the prospect of the development of smart CARDS for providing personalized interface and service net.
speed
Netpecker pavilion machine is used at 56 k dial-up modems, we think this speed is not enough, we will improve it to make it meet the T1 lines to the level, and are working with Mediaone negotiations. And we also consider to use other ways of instead of the transmission way now, so as to achieve the faster Internet speed.
market
Today, the United States has more than forty million Internet users, of which 20 million were frequent users of daily use, in this 20 million users, and 80% (16 million) of people think that use network goal mainly is to send and receive E-mail, in addition, 13 million frequent users think on the web is the main purpose of the Internet. Unfortunately, most of the current network counter only paying attention to accumulative total hits and not use frequency. The frequency of user customer groups is the main goal of the Netpecker. The past few years but the Internet users not growth, and frequent the number of users is a double-digit growth, the number of Internet use in the absolute Numbers of the growth by other factors besides the influence, but also by the population objective limitation, but the use of the Internet is infinite number. The Internet provides customers with a cheap way of communication to replace every expensive long-distance telephone service, email is the lifeline of business people, for that is not in the office often out of business when he was in the airport, in the hotel line up to return a house or in the restaurant waiting for dinner, can be through the Netpecker pavilion machine provided convenient way to send and receive E-mail, do not need to panic and trouble out laptop computer, one side looking for telephone outlet, while another in worry about whether the area code for different and not into the Internet.
Recently, in the areas of Harris market research shows that 45% of Internet personnel for entertainment or play games, online various games popular everywhere, people look to the latest version of the game early appear, also very high enthusiasm waiting for new games to appear. When you from E-mail to channel when game channel, you will find shelter in the multi-function machine performance. 20 to 30 years of age young man and school students Netpecker pavilion machine is the character of the games and a broader market. In this inside the market, we can put the pavilion machine on the restroom, bars, cafes or other young people like to gather place. This part of the revenue will be more generous, because the users play games use machine time will be relatively longer, so that the fees charged will also increase.
Total strategy
Information highway convenient entrance-Netpecker pavilion machine in the value of the center is it to provide a is a center with the user, reliable and convenient, friendly interface. We believe that, if we can help the user to provide a fast, reliable Internet application service, the user can long to use our product, for the consumer. To make our products in the market maintain long-term stable market share and sales growth rate, there are two points is crucial: 1, rapid market access and occupation. 2, the brand effect. The consistent high quality service is to get customers the most effective method of trust, and customer trust is also we create the brand of the most effective ways. Our purpose is to let the Netpecker pavilion machine each customer all produce this kind of trust.
In expanding market share at the same time, to the customer's set up "Netpecker = network highway entrance everywhere is" concept. At present, from now use customers and potential customers constantly called and all kinds of consultation, and Netpecker visitors to the site has increased the signs that Netpecker pavilion machine is at least the goal of advertisers. Netpecker plan set up market sales force to expand market share sales, the main way is authorized to operate agents (such as business and sale machine equipment company), because they already have ready-made sales channel (see market/sales section).
Market and sales
As the business plan sponsors, as soon as possible Netpecker should possession of market, and in consumers have an impact. In order to achieve this goal, one of the most effective method is to take the authorized sales way. This way can inspire the authorized agent actively seek sales channels, to develop new markets. So, can not only make Netpecker products has more market and make Netpecker generate more cash flow, be beneficial to the development of the company. The sponsor of the Netpecker, CEO, VeronMcCoy is Computrade International general manager of the company, has many years of computer hardware sales experience. Netpecker plan, the first hire five strength of the marketing personnel, through their operations to confirm can do directly buy acting dealers and the number of dealers, and these two kinds of dealers proceeds. The entrust acting dealers to sell gold according to the number of machines, and take away from the Netpecker machine quantity ordered. Buy dealers directly charges according to the number of the buying into the machine to calculate.
The agent shall entrust agreement Jane
Each dealers should pay $20000 for the management fee (25% or 5000 dollars to Netpecker market sales personnel), transport, one of the first 25 sets minimum, us $2500 per set of money. By acting dealers and individual operators to cooperate, they were share it Netpecker pavilion created by the interests of the machine. Because every machine in the creation of value 95% owned agents all, so, the intrinsic incentives, make agents increase market. Netpecker for each agent at least equipped with a technical support (concrete Numbers according to agents of the purchased Netpecker pavilion machine quantity ordered).
Direct distributors
For direct purchases for dealers, Netpecker again become essentially acting dealers role. Direct purchases dealers to every machine sold $2500, 75% of the revenue generated by the machine to direct distributors all, 25% to Netpecker all, at the same time, Netpecker responsible for the machine by all maintenance, and according to the direct dealers buy the number of machines in technical support staff.
Competitor analysis
At present, Netpecker mainly have six competitors, none of them in the market has more than 250 machine. ATCOM is Netpecker biggest competitor, at present, more than 230 machine were applied in hotels, airports, park. This machine consists of ATCOM owned and operated, its body than Netpecker covers an area of big, as Netpecker friendly interface. Netpecker can use the notes and COINS payment, it is very suitable for have been used to the vending machine to use the public. Netpecker another area difference is it in the name of the logo is marked, facilitate recognition, and these, ATCOM is does not have. The biggest advantage of business plan is also that this is a new market, still no one in this field have too deep make. Netpecker can prove her agent distribution method can occupy the market with the fastest speed, become the leader of the market.
The first year of each sales sales forecast:
An agent vendors (at least 25 machines) = 300 sets of * 12 25
Each agency sellers may increase the machine ordered 5 * 12 = 60
The company quantity per month for 20 machine 20 * 12 = 240
Each sales personnel monthly total sales volume 600 sets
5 total sales personnel sales Numbers (600 * 5) 3000 sets
The first year the funds needed:
5 the first staff ($20000 each to basic salary of $100000
The machine maintenance costs $50000
Full-time software developers $100000
Development used agent cost $100000
Technical service personnel (every 100 machine $30 k, expected: 3000
Taiwan) (note 1) $487500
The sponsors salary (5, each $30000) $150000
Total capital demand: $987500
Note 1: the assumption, monthly increase 2-3 a technical support, the salary per person per year for $30 k
The first annual income (note 2 and 4)
1800 sets agency business machine (5% capital return, monthly increase 150 sets) $35100
1200 sets for direct distributors out (25% capital return, monthly create 100 new Taiwan), $975000
60 agent ($20 k minus the sales staff to hire gold) $900000
The first year revenue of $1910100
Note 2: the above forecast according to every machine for 2 hours every day calculation.
Note 3: every 5 minutes to charge $1 price calculation.
Note 4: assume that monthly create 250 new machine (150 units in agency, 100 for direct marketing distribution).
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