Project according to the party of business plan outline reasons

The report directory

The first part of the (the plan in general)

(text in 2 pages of ~ 3 pages within)

A simple description, the company

Second, the aim of the company and the target (target market and financial goals)

Three, company shareholder structure

Four, has already put in money and use

Five, the main products or services is introduced

Six, market situation and marketing strategy

Seven, main business department and performance profile

Eight, the core business team

Nine, that the company advantage

Ten, at present the company to achieve the goal of capital increase demand: the reason, quantity, mode, use, the repayment

11, financing scheme (financing and investment style)

Twelve, financial analysis

1. The financial history data (before 3 years ~ 5 years sales summary, profit, growth)

2. Financial expected (3 ~ 5 years)

3. Balance sheets

The second part of the review

The first chapter introduces companies

A, the aim of the company (the company mission statement)

Second, company profile material

Three, each department functions and business objectives

Four, the company management

1. The board of directors

2. The management team

3. External support (external people/accounting firm/law firm/consultants/technical support/industry association

, etc.)

The second chapter technology and products

A, technical description and technical hold

Second, products condition

1. The main products catalog (classification, name, specification, type, price, etc)

2. The product characteristics

3. Is developing/for development product introduction

4. Development plan and schedule

5. Intellectual property rights strategy

6. Intangible assets (trademark/intellectual property/patent, etc)

Three, product production

1. The resources and raw materials

2. The current production condition and production capacity

3. Expanded facilities, requirements and cost, the expanded production ability

4. The original main equipment and acquire equipment

5. Product standards and quality control and production cost control

6. Packaging and storage

In the third chapter market analysis

A, the size of the market, market structure and division

Second, the setting of the target market

Three, product consumer groups, consumption, consumption habits and influence of the way the market analysis of the main factors

Four, the company product market conditions, the product in market development phase (blank/new development/high growth/into practice/saturated), ranking and product brand situation

Five, the market trend prediction and market opportunities

Six, trade policy

The fourth chapter competitive analysis

A, no monopoly industries

Second, from market segmentation see competitors market share

Three, main competitor: the strength of the company, products (type, price, characteristics, packaging, marketing, city

Field share etc)

Four, potential competitor and change with the market analysis

Five, the company product competitive advantage

Chapter 5 marketing

A summary, marketing plan (area, the way, the channel, estimated goals, share)

Second, the sales policy formulation (previous/current/plan)

Three, sales channels, the way, the marketing links and after-sales service

Four, the main business relationship status (agent/distributors/distributors/retailers/members, etc), all levels of qualification

Determination standards and policies (sales/r deadline/payment/accounts receivable/freight way/discount politics

Strategy, etc)

Five, the sales team and sales welfare distribution policy

Six, promotion and market penetration (way and arrangement, the budget)

1. The main promotion mode

2. Advertising/public relations strategy media evaluation

Seven, product price plan

1. Pricing basis and the price structure

2. Effect of price change factors and countermeasures

Eight, sales statistics and sales record way, sales cycle computing.

Nine, market development planning, sales target (short, medium), the sales projections (3 ~ 5 years) sales, occupy

Rate and the computation basis

The sixth chapter that investment

A, capital requirement specifications (dosage/time limit)

2 the use of fund and plans and progress

Three, investment form (loan/interest rate/interest rate payment/turn shares of common stock, preferred stock, let-equity/correspondence

Price)

Four, capital structure

Five, the return/pay plan

Six, the capital that the liability structure (every debt time/conditions/mortgage/interest, etc)

Seven, investment mortgage (whether mortgage/collateral value and pricing based on/pricing proof)

Eight, investment guarantee (whether mortgage/underwriter financial report)

Nine, introduced after the investment ownership structure

Ten, equity cost

11, investors involved in the management of that company degree

Twelve, report (periodically provide investors with report and the capital expenditures budget)

13, incidental expenses paid (whether to pay the agent fees)

Chapter 7 investment return and exit

A, listed on the stock exchange

Second, equity transfer

Three, stock repurchase

Four, dividend

Chapter 8 risk analysis

A, resources (raw material/supplier) risk

Second, market uncertainty risk

Three, research and development risk

Four, production uncertainty risk

Five, cost control risk

Six, competition risk

Seven, policy risk

Eight, the financial risk (accounts receivable/bad debt)

Nine, management risk (including personnel/personnel flow/key employees rely on)

Ten, bankruptcy risk

Chapter 9 management

A, the organizational structures

Second, management system and labor contract

Three, personnel plan (equipped with/recruitment/training/assessment)

Four, salary, welfare scheme

Five, the equity allocation and the shares plan

The first chapter ten business forecast

Add endowment three years after ~ 5 years sales quantity, sales, profit margins, growth rate, the return on investment estimate and plan

Calculate according to

Chapter 11 financial analysis

A, financial analysis and explanation

Second, financial data to predict

1. The sales income schedule

2. The cost schedules

3. Salary schedule

4. The list of fixed assets

5. The balance sheet

6. Profits and the distribution list

7. The cash flow statement

8. Financial index analysis

(1) reflect the financial profitability indicators

A. financial internal rate of return (FIRR)

B. the investment capital can be recovered (PT)

C. financial net present value (FNPV)

D. Investment profit margins

E. Investment LiShuiLv

F. capital profit margins

G. uncertainty analysis: a break-even analysis, sensitivity analysis, probability analysis

(2) reflect the repayment ability index project

A. the asset-liability ratio

B. the current ratio

C. The current ratio

D. fixed asset investment will loan

The third part of the appendix

A, accessories

1. The copy of the business license

2. The list and the board of directors of the resume

3. The main business team list and resume

4. Professional term explanation

5. The patent certificate/production license/appraisal certificate, etc

6. Registered trademark

7. Enterprise image design/publicity material (logo design, specification, publications, packing specification, etc)

8. Briefing and report

9. The rent proof

10. Process flow diagram

11. The product market growth forecast figure

Second, schedule

1. The main products catalog

2. The main customer list

3. The main suppliers and dealers list

4. The main device list

5. At home today

Estimated analysis form

7. All kinds of financial statements and financial estimation to the table