Preface:
Me to my next point the story has almost become a classic case. Two years ago a morning, of merlot pizza company looks calm, everything was normal. The company's share price is still climbing in the night before last. But 3 PM 32 points, with the CEO of merlot cellular phone bell ring ring out, all turned upside down. Phone one by one as the tide coming, leave a message box were quickly crowded explosion.
For any a CEO for, this is all-steered clear nightmare. Just eight hours, of merlot company in a gold invisible bomb "di di" the sound of crashing was detonated. The maker of the nightmare of merlot is north Carolina branch company of two Florida connor clerk. The afternoon, they pull each other in the kitchen in the chain play, will the dough to hit the other crazy, even with sewage in has not put into oven pizza embryos in the son. More excessive is they take the pizza sold to customers. To bring the banana skin for of merlot is: they will send the whole process to on YouTube.
Twitter users in the crazy forwarding, millions of viewers click on this video, the testimony this full of mad scene. This is a disaster. Of merlot wrapped in this period of video brings the surprised, question, and fear. In every corner of the world, people are talking of merlot. The outbreak in the network world scandal made the merlot company into an unprecedented lows.
When we look back in the 1980 s, 90 s, or even 2000 years, this kind of situation is almost could not have occurred. At the time of the conditions of the technology by restrictions, information is not in a short time so the spread of large-scale realization. It is because of the relative degree of control, and planning meticulous crisis public relations is enough to all back on track. But this time, scandals within hours blots out the sky, to bring up of merlot millions of dollars worth of damage. According to the market research company Zeta interaction to provide the data, after the crisis takes place within a day, the company's stock price merlot fell to $7.36 from $6.65. Week weekend, shares fell 9.6%. What kind of cases the information will be like a virus is not controlled wanton spread to? If your enterprise as the face of negative information as merlot virus spread type shall, how to prevent the situation deteriorates quickly?
The reporter interviews with famous crisis public relations experts tan small fang teacher (reserve crisis public relations training, please contact 13938256450), she says, the Chinese have often and pursue it is the balance of Yin and Yang. In the west, a bad things will happen, is called the "crisis", translated into Chinese call "crisis". Yin and Yang are complementary, dangerous and machine as well, so, with China's mode of thinking to think, more favorable.
If the heart with negative shadow to deal with things, the results must be negative. Instead, if the heart is a positive thinking-to deal with the crisis. Famous crisis public relations experts tan small fang teacher ('s official website http://www.tanxiaofang.com/) said the business world no safe island, and adversity and crisis everywhere, and often in the thought that the most security moments of enterprise a fatal blow. Enterprise when it would happen crisis is unpredictable, in my opinion, the crisis is normal matter, no crisis is unusual, how to face the changeable adversity and challenges, the adversity, as an opportunity to survive the wisdom of the enterprise thinking is a matter of life and death.
Famous crisis public relations experts tan small fang teacher said, for example, for Obama, it will absolutely be a big tightlipped the crisis, but the attitude of the dead with the United States and the world to win the respect of the people. Can say, each a manager hated the crisis, but the coming of the crisis but don't think anyone will as the shift. The western management motto into a language compared to tell us: crisis as death and taxes, for enterprise and organization, it is inevitable. Since the crisis of fire and blood test is inevitable. So enterprise managers must be left behind, but the anger, sadness, to calm, a firm attitude look straight into the coming of the crisis. The crisis to be able to all the Chinese enterprise managers in order to enlighten: crisis how to form, have the kind of crisis after crisis spread path, how should management.
Me to my next point the story has almost become a classic case. Two years ago a morning, of merlot pizza company looks calm, everything was normal. The company's share price is still climbing in the night before last. But 3 PM 32 points, with the CEO of merlot cellular phone bell ring ring out, all turned upside down. Phone one by one as the tide coming, leave a message box were quickly crowded explosion.
For any a CEO for, this is all-steered clear nightmare. Just eight hours, of merlot company in a gold invisible bomb "di di" the sound of crashing was detonated. The maker of the nightmare of merlot is north Carolina branch company of two Florida connor clerk. The afternoon, they pull each other in the kitchen in the chain play, will the dough to hit the other crazy, even with sewage in has not put into oven pizza embryos in the son. More excessive is they take the pizza sold to customers. To bring the banana skin for of merlot is: they will send the whole process to on YouTube.
Twitter users in the crazy forwarding, millions of viewers click on this video, the testimony this full of mad scene. This is a disaster. Of merlot wrapped in this period of video brings the surprised, question, and fear. In every corner of the world, people are talking of merlot. The outbreak in the network world scandal made the merlot company into an unprecedented lows.
When we look back in the 1980 s, 90 s, or even 2000 years, this kind of situation is almost could not have occurred. At the time of the conditions of the technology by restrictions, information is not in a short time so the spread of large-scale realization. It is because of the relative degree of control, and planning meticulous crisis public relations is enough to all back on track. But this time, scandals within hours blots out the sky, to bring up of merlot millions of dollars worth of damage. According to the market research company Zeta interaction to provide the data, after the crisis takes place within a day, the company's stock price merlot fell to $7.36 from $6.65. Week weekend, shares fell 9.6%. What kind of cases the information will be like a virus is not controlled wanton spread to? If your enterprise as the face of negative information as merlot virus spread type shall, how to prevent the situation deteriorates quickly?
The reporter interviews with famous crisis public relations experts tan small fang teacher (reserve crisis public relations training, please contact 13938256450), she says, the Chinese have often and pursue it is the balance of Yin and Yang. In the west, a bad things will happen, is called the "crisis", translated into Chinese call "crisis". Yin and Yang are complementary, dangerous and machine as well, so, with China's mode of thinking to think, more favorable.
If the heart with negative shadow to deal with things, the results must be negative. Instead, if the heart is a positive thinking-to deal with the crisis. Famous crisis public relations experts tan small fang teacher ('s official website http://www.tanxiaofang.com/) said the business world no safe island, and adversity and crisis everywhere, and often in the thought that the most security moments of enterprise a fatal blow. Enterprise when it would happen crisis is unpredictable, in my opinion, the crisis is normal matter, no crisis is unusual, how to face the changeable adversity and challenges, the adversity, as an opportunity to survive the wisdom of the enterprise thinking is a matter of life and death.
Famous crisis public relations experts tan small fang teacher said, for example, for Obama, it will absolutely be a big tightlipped the crisis, but the attitude of the dead with the United States and the world to win the respect of the people. Can say, each a manager hated the crisis, but the coming of the crisis but don't think anyone will as the shift. The western management motto into a language compared to tell us: crisis as death and taxes, for enterprise and organization, it is inevitable. Since the crisis of fire and blood test is inevitable. So enterprise managers must be left behind, but the anger, sadness, to calm, a firm attitude look straight into the coming of the crisis. The crisis to be able to all the Chinese enterprise managers in order to enlighten: crisis how to form, have the kind of crisis after crisis spread path, how should management.
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