1. Use data analysis method
In addition to personal understanding of the Angle from user besides, also can use data analysis tools. Understand customer groups, including customer characteristics, the customer retention time and conversion etc pages.
-in 2012, 46% of Internet retailers added data analysis employees;
-statistics in 76% of retailers in 2011 started to use the data analysis and achieve good effect;
The data analysis after use, discount tire website online sales rose 14%;
2. Accurate assessment of marketing return on investment
Understand customer base, then you need to in his divided all the market marketing precision, and the effect of monitoring, to ensure that your marketing input that definition. In 2010-2011, the investment of retailers in the precise advertisers increased 270%;
3. Conducting user faithful degree program
Through the discount, free gift favorable measures such as to improve user faithful degrees, improve the lead.
Every American average family involved in the 18 customer loyalty degree activities, customer loyalty degree in related activities customers to consume more, but a quarter of the customers think they do not get the real needs of the promotion project, so want to use the data analysis results, provide accurate sales promotion activity.
4. All the points of
There is no one fix-all method, especially in marketing. So will the customer points, for each points to make the group of marketing plans, in order to get the best marketing effect.
5. Mobile marketing investment
For online retailers, it has a mobile version of the website or App is necessary. During the last Christmas data show that the mobile page views and shopping amount to new highs, will move as a fixed channel trend will continue. 44% of Internet retailers are increasing mobile marketing investment, it is estimated that by 2016, the U.S. mobile sales will share from 2% in 2011 to 5%, mobile marketing will be wise choice. (readings: 2012 mobile marketing trend expectation)
In addition to personal understanding of the Angle from user besides, also can use data analysis tools. Understand customer groups, including customer characteristics, the customer retention time and conversion etc pages.
-in 2012, 46% of Internet retailers added data analysis employees;
-statistics in 76% of retailers in 2011 started to use the data analysis and achieve good effect;
The data analysis after use, discount tire website online sales rose 14%;
2. Accurate assessment of marketing return on investment
Understand customer base, then you need to in his divided all the market marketing precision, and the effect of monitoring, to ensure that your marketing input that definition. In 2010-2011, the investment of retailers in the precise advertisers increased 270%;
3. Conducting user faithful degree program
Through the discount, free gift favorable measures such as to improve user faithful degrees, improve the lead.
Every American average family involved in the 18 customer loyalty degree activities, customer loyalty degree in related activities customers to consume more, but a quarter of the customers think they do not get the real needs of the promotion project, so want to use the data analysis results, provide accurate sales promotion activity.
4. All the points of
There is no one fix-all method, especially in marketing. So will the customer points, for each points to make the group of marketing plans, in order to get the best marketing effect.
5. Mobile marketing investment
For online retailers, it has a mobile version of the website or App is necessary. During the last Christmas data show that the mobile page views and shopping amount to new highs, will move as a fixed channel trend will continue. 44% of Internet retailers are increasing mobile marketing investment, it is estimated that by 2016, the U.S. mobile sales will share from 2% in 2011 to 5%, mobile marketing will be wise choice. (readings: 2012 mobile marketing trend expectation)
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