Monday, January 30, 2012

Google + challenge Facebook is not "a zero-sum game"

Involved in social media web traffic and subscribers, and the parties unable to agree, it is difficult to determine which data more accurate. For example, Facebook claims to have 800 million "active users", but I know a lot of people--including myself--has more than one account. Therefore, Facebook may have 800 million active accounts, but the number of users may not really close to 1 billion people, you know, out of a total of 6.8 billion people also.



And Google + users are more fuzzy clear. Because Google (Google) themselves have not reveal its number of users, we can only in accordance with the third party figures. But there is evidence to show that Google development of this with Facebook to breath-taking products is rapid development. Genealogies website Ancestry. Com Paul Allen, the founder of the say he is Google + "unofficial statisticians" Allen provides an optimistic forecast: Google + by the end of the year and has 400 million users. Allen said that at present, Google + users only slightly higher than the 60 million. Alan estimates that Google + all user of, nearly a quarter of the YiQu registered in December, show that Google + growth amazing, he and I made the forecast is accordingly.



Some observers say, Google + the rate of growth of actually higher. Google recently announced an official data in October, at that time, the company's chief executive said larry page, Google + has 40 million users. In addition, the company did not give any other information, such as the number of how statistics: monthly active users is? The figures are including registered but never use has been completed the service users?



But if Google + really can reach the estimated number of users Allen, then help the search giant reverse this year's flagging: overall, Google in independence visits still well ahead of other web site, but from the time duration of the user to see, Facebook will Google has all the service behind, even search and YouTube is no exception. According to users stay time calculation, than Google, YouTube, Facebook Yahoo (Yahoo) and America online (AOL) four web sites combined. So, Google now to the social media put serious money is not surprising. But I'm afraid already too late.



However, Google is still not despise. Google + and Facebook competition often is regarded as "a zero-sum game", that is the victory of a party must be to beat the other party as the prerequisite. But the two companies eventually coexistence is not possible, they can compete with each other (plus Twitter) users and advertisers. The two companies user groups have large degree of overlap, but this kind of situation is likely to continue. It is not difficult to imagine, in order to meet different advertiser, the two companies will release a different diameter user enumeration. Perhaps Google + will eventually become a gathering Internet professional, technical and creative talents platform, Facebook will continue to grow for the network platform of mainstream users. Finally, Google + number of users and flow will be relatively less, but "every one thousand times show cost" (CPM) will be relatively high.



However, mentioned just a kind of may. Facebook now faces a big risk: it added Ticker etc many offend function; In casual spying on the user privacy; And kept perform site facelift, recently on a web site Facebook several touch war greatly, as time axis to join, revised action finally over, this move more frequent, the more likely to lose a Facebook user, so as to shake the root. Once the user in Google + on the more friends, Google + new function, the more they move into the former from Facebook the cost low, or at least they can again opened a Google + account, and Facebook in limbo.



Facebook is expected to be in initial public offerings this year, after investors into the billions of dollars money will allow the control, a don't be careful, this website may start to miss a day. Facebook better use the money to improve the service, and with more media and game companies to increase the website of the function, that is working to increase Facebook user's appeal.




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