MBA case: "hybrid brewing" MBA curriculum

Not many MBA course in the course start, invite all students from the Scottish highlands in the wine warehouse in the barrel, randomly selected from a bottle of 25 years of single malt whisky.

But, also do not have how many MBA course, is in damien duff town (Dufftown) grant's Philip breweries (GlenfiddichDistillery) this unique environment start. Damien duff town is located in spezia saide area (Speyside) of a small town, has been described as the world of malt whisky.

Grant's Philip was the most famous of the single malt whisky, one of father and son by grant foreign wine company (WilliamGrant&Sons) production, grand father and son is the largest family Scotland brewery. The company and Glasgow (Glasgow) strathclyde business school (StrathclydeBusinessSchool) cooperation, create the 25 MBA courses, including the grand father and son executives and a few enterprises from Scotland are selected students.

The chairman Peter Gordon grand father and son (PeterGordon) said on the 25 MBA programs investment, which shows the family values, it includes education, to advance the strong leadership and charity of faith, and feedback the desire of the Scotland. "We are with those we think and you have the same DNA leading enterprise cooperation, these DNA including the global ambitions, vision and to staff development promise as a key elements of enterprise strategy," he said.

Strathclyde, dean of school of business Susan harte (SusanHart) said the MBA course is grand father and son together with special setting, contains 3 door unique elective course-family/owner management enterprise, enterprise, and luxury brand marketing.

Glenn phillips by William grant's brewery (WilliamGrant) was established in 1886, now the family still holding the fifth generation, its innovation resume envied handouts. It says, his own initiative in the early '1960 s to a single malt whisky as a high-end product marketing. 40 years ago, grand father and son is the first open a visitor center of the company, based in the Philippines grande's visitors center located in "whiskey road" (WhiskyTrail), to attract 75000 visitors a year and is Scotland's tourist resort. 14 years ago, it released its position in the high-end gin sir Henry (Hendrick 's).

Professor hart said, strathclyde business school was selected by the grand father and son, for one, is it has from hunter entrepreneurship center (HunterCentreforEntrepreneurship) to develop professional advantage. The center is the Scottish retail entrepreneur Tom hunter (TomHunter) donors the academic center.

"Entrepreneurs will usually ran the family business, but in how to company operation, why, why the success of failure study, this kind of companies actually largely ignored," she said. "People will often reduce related thinking, as family enterprise will be assumed to smaller, but they may be very large, influence is also big."

"But they have their own problems: how they carried on the inheritance, how to relay family values, how to carry on the professional... so, grand father and son to all of these very important and the family enterprises is the overall management and particularity related problems of special leadership discussed an MBA."