Professional creative talents training mode reform in this paper

Pick to: the industry and commerce management professional talent training modes in the teaching content, the curriculum, teaching method has a lot of problems, and embodies the lack of ability for students and the ability of unbalanced development. To cultivate creative talents, must pay close attention to the market demand, train the ability as a breakthrough, according to the knowledge economy development tendency and the industry and commerce management education law of development, reform and innovation.

Key words: the industry and commerce management; Creative talents; Training mode

Talent training mode is to realize the talents training target and the related to some elements of the organic combination becomes a kind of system structure is available for teachers and teaching management personnel in teaching activities so as to operate in the already contracted and complete implementation plan, the elements of education ideas and teaching idea is, the training objectives, and cultivating specification, curriculum system, training process. [1] to cultivate creative talents, must explore the disadvantages of traditional training mode, deeply understand the connotation of the innovative talent training, according to system optimization theory to search for innovative personnel training mode reasonable way and effective measures.

A, industry and commerce management professional talent training mode the disadvantages of the traditional

At present our country industry and commerce management specialty are not yet set scientific, personnel training in a state of "whole unification", professional characteristics not outstanding, the training of the students' ignores ", and the market demand for dislocation. The disadvantages of the traditional mode of talent training embodied in the following aspects:

(a) on students' ability training is not comprehensive

Although in recent years the universities generally to recognize the importance of cultivating ability, but most of the industry and commerce management education still stay in theory implant and simple case discussions. The innovative talent training in the final analysis they are ability training. The industry and commerce management in China's current education, more attention to the cultivation of students' ability to analyze the problem, and to cultivate found the problem the ability is not enough attention; More attention to the cultivation of of all kinds of measures to solve the problem of the analysis of ability, and in training students' then proposes the original opinion ability is not enough attention; More attention to teach the students how to take of reliable solution to the problem, and to cultivate students dare to take risks daring is not enough attention.

(2) entrepreneurship training vacancy

Entrepreneur spirit is the entrepreneurial organizations establish and management of the enterprise to the express ways, it is a special and important intangible factors of production. It covers the entrepreneurial talent, also has more content, such as the spirit of adventure, efficiency spirit, the good faith the spirit, the spirit of cooperation and the professional dedication and so on, these are the entrepreneurial spirit of the subject should be contained in righteousness.

The surveys that show: in the United States, every 16 people may have a person with entrepreneurial spirit; In Europe, every 26 people there may be a man with entrepreneurial spirit; In Japan, every 36 people may have a person with entrepreneurial spirit; And in our China, every 200 people still can't find a person with entrepreneurial spirit. [2] the results for our industry and commerce management education was a wake-up call. The graduates have a tendency to the big company to go to work, rather than to the small businesses to work, more do not know how to run the enterprise. This and they during the period of school schools did not well prepared for them was related.

(3) to ignore the enterprise external environment change response ability of the students

In today's world, only the same is change. Change is eternal. Enterprise management to a great extent, depends on the speed of response to the environment changes, so some people think that now is a "fast fish eat slow era". "Management without set", investigate its reason is that the environment is change, so the ability to respond to environmental change is the enterprise and the enterprise management of one of the key ability. In our industry and commerce management education, only pay attention to teach students about the enterprise internal departments, how to work, how to manage knowledge, but failed to pay attention to train the student to the enterprise external environment (such as economy, politics, society and law) and the sensitivity of the development capability. And from the actual situation look, most of the enterprise with the major problem is the external environment change.

(4) to the development of the information technology insufficient attention

At present, the two are interrelated and is speeding up the trend is: economy to a service development and enterprise to information intensive development, the trends for the industry and commerce management education set the new request. Enterprises in the departments (finance, accounting, marketing, management) to be applied information technology, want to collect, process, transfer and the use of a lot of information. Future business competitiveness is largely based on information technology. Obviously, in the industry and commerce management education, just opened a door information management and technology two course is not enough.

Two, the industry and commerce management professional the connotation of the innovative talents

According to the deficiencies of the traditional mode of training, most universities of innovation education. Innovation education usually includes the following content: (1) the innovation consciousness training, it is to point to set up the innovation goal, play innovation potential, release innovation passion. (2) the cultivation of creative thinking, it is to point to invention or find a new ways and methods used to deal with something or things thought processes. (3) innovation skills training, it is to point to innovation subject behavior skills, including information processing capability, hands-on, use the technique innovation ability, innovation ability results performance ability, physical and chemical ability, etc. (4) innovation emotional cultivation, it is to point to the innovation of the emotional power, including the unique innovation target, to improve human aesthetic value and innovation of the noble sentiment, optimization for the individual innovation function and master innovation skills enthusiasm. [3]

Combined with the professional characteristics, we think that the industry and commerce management professional innovative talent training should highlight the following areas:

(a) to protect freedom to explore the enthusiasm of the students, develop free spirit and main body consciousness

The industry and commerce management professional colleges to cultivate students' autonomous consciousness, protect students explore enthusiasm, make every student has full of free development space, to cultivate students' free spirit and main body consciousness. Free contains freedom of thought, the individuality development the freedom and the value of life can be fully realized freedom. [4] freedom to explore enthusiasm is the innovative spirit and innovation ability of the foundation.

(2) the raise competition consciousness, cooperation ability

Competition is one of the basic rules of market economy, is the lifeline of market economy, competition can activate the people's energy and innovation is the power. Competition from collaboration. Modern industry and the main features of the economy is "course cross, knowledge accommodation, technology integration", this feature tell people, development need to transcend the limitations of personal knowledge. The team cooperation has become a necessary means of competition to win. So, training management talents competition consciousness, cooperation ability has a looming.

(3) training the knowledge structure of multiple compound ability structure

From the knowledge of the structure, industry and commerce management personnel have deep professional attainments and more wide academic view, and has a wealth of humanities and social science knowledge; Both want to have production operation, strategic management, and other aspects of the knowledge, and understanding the international etiquette, local conditions and customs, human geography, political economy and other aspects. From the ability of the structure, industry and commerce management personnel to participate in the competition of the international market, must be multiple compound talents. Both strong comprehensive development of entrepreneurship and practice ability, and a flexible strain capacity and decisive decision-making ability. Respond to economic globalization, and the industry and commerce management personnel should have the knowledge structure of the interchanges and multiple compound ability structure.

Three, industry and commerce management professional creative talents cultivation basic way and measure

Knowledge economy era urgent need innovative managers. For the industry and commerce management professional students, casting the spirit of innovation, cultivating innovation ability is especially important. How to through the teaching content and the reform of teaching modes, make the industry and commerce management undergraduate education has the innovation education of the connotation and function, it is the proposition.