[pick to] the modern enterprise must constantly improve the management level, and grasp the management goal, information resource, information communication, listener, background, media, feedback the "seven elements" is one of the important premise; To give full play to the management of communication "listen, speak, read, and write" to a solid foundation, and introduce the good "and" wide "smell", "q", frequently, deep "slice" of a management communication "character 8 tactic" is the main key. Mutual integration will effectively communicate the optimal management, and promote the modernization management communication.
[key words] management communication; Seven elements; Character 8 tactic
A, grasp the management communication "seven elements" is to improve the management level of premise
1. Grasp the goal. To determine the meaning of the communication goals: analyzes the whole process of communication which should be solved at the end of the problem. For many of the information before communication, must organize a communicator clear concept across to the audience, to achieve the effective communication. The clear concept organization include: determine a goal, clear view, arrangement of specific content. Communication goals should not only by guidance and advisory strategy, but also clear overall goals, goals and communication goals action. Should define good overall objectives, and strategy, strategy and the relationship between the task, and to clear the leading target, and be good at the standard of dominant target, considering how to integrate the each other's goal, determine the final goal of the action and communication goals.
2. Information analysis. In communications, the information source that the sender of information communication, subject, communicators, namely: analysis who started this communication behavior. In the course of analysis in communication, communication subject are key to three questions clear: who am I? I in what place? I can give the audience??????? Communication is the main analysis to solve the "who am I" and "my where" the two problems. Communication subject analysis "who I was" of the process, is the process of self; And analysis "where I" of the process, is the process of self orientation, the two process is to make sure that the process of credibility. To solve the problem of good information source, is the main body build credibility and determine the communication process of communication goals. Therefore, initial information communication process, determine the communication object, choose communication purposes.
3. Organize information. In order to make a smooth information communicated to the audience and make it easy to accept, strategic to organize information is essential. That is important content should be put in prologue or in the end need to carefully. If this is key in the beginning, called vertical cutting theme. Due to the point directly to faster and easier for audience to accept, therefore, in business occasions should use as much as possible. If at the end that key, it is known as indirect enter the theme, which is a progressive, headed analysis and last the method of launch conclusion, to alleviate has rejected the mentality of the outlaw motion, and inspire their interests, and then to change its attitude. Therefore, should be good at using information strategy. Information communication strategy is the third important link, successful in communication takes place every time before communicator, first, we need to consider how to perfect the communication of information structure. Information strategy formulation, the key point is that how to solve good emphasize information, of how to organize information these two problems.
4. Know the audience, service the audience. Successful management of communication is the audience oriented communication. Before in the communication should know his audience background: who are they? They understand??????? What they are interested in? How to motivate them? Do the four main is in contact with the audience to predict the audience is seriously before positive or passive? The audience is the major or minor audience? They understand the theme for communication??????? They need what new information? The audience to provide information to the level of interest? If the audience was a strong interest in communication topics, you can get right to the point. And for those who were not so interested in communication topics to the audience, you should try to arouse their enthusiasm, for advice and induction they participated in the discussions. Communication object analysis is the starting point of the successful management communication. Should be good at using object communication strategies, to ethics in management communication in the role.
5. Communication background (environment) analysis. Modern enterprise optimize management communication, must pay attention to environmental analysis, establish environmental analysis mechanism, which will often analyze the internal environment, and to analyze the external environment, because of the person different prepared for. To pay special attention to the communication process occurs to the environment influenced factor analysis: one is the psychological background, including communication subject oneself mood and communication subject for each other's feelings and attitude, avoid the prejudice and likes and dislikes and deviation. 2 it is physical background, namely the place of communication takes place. Specific places can make a special atmosphere for communication, such as communication with your boss, the boss's office in communication and in the factory in the garden of the communication effect is different. Three is social background. To different social role, is good at take different communication way and pattern, deal with the parties and subject to communicate communication takes place of other individuals and influence the relationship, such as: the boss is present or not, competition is present or not, his communication with others the wording of the act, are different. Four is the culture background. It is potential and deeply affect everyone communication process and communication. When different culture communication in the most violent collision or blend, people can feel the power of deep culture.
6. Preferred media (channel). Communication is always through the of certain media including the oral and written and the language and finish. Channel is by the sender of choice, borrows by convey information media content. Generally speaking, oral communication channel mainly used for real-time interactive communication, communication content has certain flexibility, without strict records, communication form and lively, rich emotional. Written communication channel mainly used for rigorous, need to record the communication of the record. Whether oral communication or written communication, can be formal and informal communication channels. In the choice to YinRenZhiYi prepared communication channels, according to the specific conditions of the local at that time to correct and choose appropriate channels of communication. In the era of information economy, electronic information channels appeared diversified, such as now has been the management of enterprise use electronic communication channel has: electronic database, electronic data exchange, personal email, group E-mail, visual electronic meetings, mobile phone and computer and network common transmission electron short information, enterprise Intranet, enterprise independent web site, enterprise Internet enterprise electronic periodicals, some new channels. In theory, management communication should than ever faster speed, more information capacity, wider coverage area, higher accuracy and the success rate.
7. Pay attention to feedback. Complete communication process, must include the success of information transfer and feedback of two large process. No feedback communication process, prone to miscommunication or failure. In order to test the effect of information communication, namely the receiver is correct, perfect and timely accept and understand the need to convey information, feedback is an indispensable and important. If the sender to successful communication, request the receiver to the feedback is necessary. When the sender's message found not understood, it is necessary to carry out the second and even more times to transfer. Also, if the recipient found the sender of the feedback received his, then send back the information that understanding is flawed, then after adjusting for understanding after that, it is necessary to take the second or third feedback, until sure they understand information so far is accurate and correct.
Two, make the firm management communication foundation: listening, speaking, reading and writing
Managers as individuals to achieve management communication optimization, to pay special attention to the solid foundation of communication skills, promote the management of communication effectiveness and efficiency, according to different object, take different oral and written way, skilled in written and oral skills to control, in order to enhance communication efficiency and effectiveness. Can say, listening, speaking, reading, and writing are managers necessary foundation skills, and in the process of communication in listening, speaking, reading and writing are the importance of ratio of: listen to 40%, 35%, and 16% said read write 9%.
1. Good to listen to. "Listen to the Ming, believe the dark". Listening is one of the necessary quality manager. Successful managers are mostly of listening. In order to listen to effective, managers should consciously overcome obstacles to listen to, and master the following listening skills: a body and mind to input. Focus on energy, concentration thought, positive thinking, keep open position is the important guarantee of effective listening. The second is to give the perspective-taking, in order to enhance mutual understanding. Third, we need to silence is gold. Listen to other people is the best way to effective listening. Avoid by all means is his flowed, ", nagging. Four is by what he said. Not only the language information was reliable, consistent and more key. Five appropriate to record. Effective feedback is the embodiment of the effective listening, by listening to a lot of information for managers, and timely feedback, this to stimulate the staff's working enthusiasm, to improve performance has an important role.
2. To say. Interviews and presentation skills. Modern people to learn to communicate, expression and speak in public (a public speech). "Talkative" more to adapt to all kinds of interpersonal, more adapted to the needs of the rapid development of all walks of life. The interview is an important form of interpersonal communication, communication is happened way of communication. Ascension interview level, to make plans, establish an interview, the pursuit of information sharing interview purpose, arrangement of interview structure and environment, to improve relations. At the same time, with 5 W2H to way, that is why talk about (why), and who interview (who), when, where about (when and where). What (what), talk about how to discuss (how to), talk about of the depth and breadth of how much). To do well the speech, clear speech purpose, with 5 W2H method to make speech, good speech language structure design, including prologue, the main body of this view, end, grasp the speech mental skill, clever use of the speech language skills. Want to pay attention to the art of said to Daniel righteousness touching, pay attention to ethics, to speak proper, appropriate, avoid by all means, RongCiZhuiGou vaporous breath, argue irrationally. When necessary, should use lobbying to persuade, is good at exerts a subtle influence.
3. Read opportunely. As a manager, every day to read a lot of information, such as: report, contract, conference material, the company documents and information on the Internet, after reading again across to the employees. Managers in the management of communication skills to read is very important. Reading is a kind of language communication ability to reflect. Viewed formally, reading seems to be a one-way verbal communication activities, it actually is the author and the reader in both parties of the verbal communication activities. Managers should be read in the for the interactive reading, which should be read in the summarization, ask questions, and expounds (clarify the meaning of passage or words) and prediction (predict the content of the below).
The information age to the traditional way of reading the challenges, with the increasingly various information, but we don't have enough time to read we want to receive of every thing. So, want to be good at skimming. Skimming skip any some readers understand completely paragraph, thus effectively use of time. To be active and reading, the more active reading, the better.
4. Good at writing. Written communication is not only a traditional form of communication, but also the modern enterprise is the most reliable way of communication. "The mouth says, write shall prevail. In the modern enterprise business activity, business correspondence, agreement, documents, application report, are written record on way to identity. Written communication information easily record and the permanent collection, the information transfer mode fast and can pay special attention to detail, can accurate words and make relevant audience can get real information. One should be good at using different way of communication, play paper, Fax (Fax), E-mail (E-mail), electronic conference system (EMS) different effects. According to the audience to guide the principle of text organization and according to the audience to text information organization characteristics. Third, we need to improve communication language organizational skills "written". Grasp the linguistic logic of written communication among the highest level, the basic level, level, is good at using deductive and inductive reasoning to enhance the article such as way of persuasive. Four have to pay attention to the written communication writing process, including collection materials, organization, to provide the material, to draft the view manuscripts and modify the manuscripts. Five must grasp the writing characteristics, to brief and focused, quick, and make the reader enjoy; Clear writing purpose, according to the different audience choose good style, channel preferences and different way of communication; A good grasp of the writing of empathy.
Three, management of communication perspective-taking: hope, smell, ask, cut
Generally speaking, management communication from the communication on the most main body, explore interpersonal communication, organization and communication skills, including crisis communication, cross-cultural communication, and the news media communication and negotiation skills and conflict management and communication skills, etc, it is management communication foundation, is the fundamental management communication and the key. The author thinks that, in order to optimize management communication, development of communication empathy, introduction of traditional Chinese medicine inspection, the effective smell, ask, cut, is good at with the doctor to the patient's inquire the point of view of communication, the diagnosis of the audience to further observation, understanding, in-depth and comprehensive through for the audience investigate, research, analyze, put forward to solve problems, and to promote better communication management quality of the system, it is very beneficial.
1. Good "hope". The doctor to the doctor patient "and", it is to use their work experience, and medical knowledge, to the patient's observation social experience, observe the facial expression of the issued and coating on the tongue, age, sick or posture, from the initial observations on the surface, then with a doctor
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