The management innovation of enterprise research problems

Pay attention to the enterprise development strategy formulation

Innovation strategy formulation

The enterprise strategy is the enterprise under the conditions of market economy, according to the enterprise internal conditions, external environment and the available resources, and to seek the enterprise survival and the development, to the enterprise development goals and achieve the goal of the ways and means of the overall design. Enterprise should do well the strategy innovation, draw successful enterprise strategy management experience. Successful enterprise strategy has the following characteristics; First, pay attention to the analysis enterprise external environment, environmental changes in time grasp opportunities brought, effectively avoid go against the development of the enterprise all sorts of threats. Second, the enterprise internal conditions attached importance to the analysis of the advantages and disadvantages, have specific aim to improve the internal condition, to adapt to the changing environment. Third, the enterprise strategic choice, and the advantages and disadvantages of enterprise internal and external environment opportunities and threats comprehensive analysis, based on the optional strategy to make the assessment system, and finally select the optimal strategy. For example was founded in 1969 years of universal group, enterprise startup, press the "realistic figure the new" strategic policy, the diversification of the mill factory production, shortage make-up, production, TieBa plough knife, lost wax cast steel products such as Angle, in the troubled were to survive; In order to adapt to the changes in the environment, in 1979, the group adjustment strategy, centralized production import automobile universal joint. In the enterprise growth stage, the universal on the domestic business, facing the world earn foreign exchange, day and profit is 100000 yuan; As the global economy integration, management internationalization, universal group made strategic adjustment, adhere to the "big group strategy, small accounting system, capital management, operation of the internationalization of the strategic policy, the day and the profit is 1 million yuan, realize the second pioneering. Now, the universal group has realized the industrial upgrading, in order to give prominence to the universal manufacturing core idea, it is the core value of the modernization of the ability to have big company development, day and profit is 2 million yuan, from a blacksmith shop development become strength of the modern enterprise group. Obviously, it is precisely because of the situation, according to the future competition need, uninterrupted for strategic innovation, universal to make the business sustainable development of superman performance. So, faced with the domestic and international complex and changeable market competition, the enterprise to a strong sense of competition and crisis consciousness, thinking about their own development strategy, focus on long-term development, short-term profits target change, the implementation of the essence with innovative management strategy, to improve the management level of enterprises and economic benefits.

In the volatile market competition environment, strengthen strategic management innovation and improve the ability to resist risk, market ability and the ability of sustainable development of the enterprise is must choose. Specific for, should be prepared to work the following aspects: (1) the strengthened enterprise strategic management innovation independent consciousness. The core management to emancipate the mind, renew the idea, according to the requirements of the market economy as soon as possible to locate the enterprise management, standardize enterprise behavior and to contribute to the change of management idea, make enterprise become a real pursue benefit legal entity and competition entities, this is to realize the strategic management innovation of premise. (2) selection, training to adapt to the requirements of the strategic management new managers. Enterprise managers must have advanced consciousness, long-term consciousness and global consciousness. (3) the enterprise strategic management each element of the integration. By means of SWOT analysis, the will of the enterprise external environment opportunity (O) and threat (T), internal environment of the advantages and disadvantages (S) (W) analysis (table 4.1). The enterprise strategy, strategic goals, the strategic key, strategic stage and strategic countermeasures according to five factors are facing new problems and new requirements for integration, to enterprise's development goals, its ideas, resource structure, the scope of business and other major problems in research and analysis system, make more in line with the protean market environment.