The enterprise ERP implementation, case analysis

A definition,

ERP is Enterprise Resource Planning (Enterprise Resource Planning) abbreviation, is in the 90 s the United States an IT company according to computer information, IT was technology development and Enterprise on supply chain management needs, predict future information age in Enterprise management information system development tendency and the coming changes, and puts forward the concept.

A kind of ERP system

ERP is for material resource management (logistics), human resources management (people), financial resources management (wealth flow), information resource management (flow) integration of enterprise management software integration. A Gartner Group by the concept of development, described the next generation of manufacturing business system and manufacturing resources plan (MRP II) software. It will include customer/service structure, use the graphical user interface, the application of the open systems production. In addition to the existing standard function, it also includes other properties, such as quality, process management, and adjust the reports. In particular, the basic technology of ERP will also give users both the software and hardware independence and be more easy to upgrade. The key is to all users ERP to cut its application, thus has the natural accessibility.

But, ERP itself is not management, it can't replace management. ERP itself cannot solve the problem of the enterprise management. Enterprise management problem can only be managers to solve. ERP can solve the enterprise management is the manager of a tool. Many enterprises for the wrong ERP as the management itself, in the ERP implementation not carefully before the enterprise management problem analysis, looking for solutions, and excessively dependent on ERP to solve the problem.

Finally, not only the old issues are effective to solve, and has produced many new problems, which eventually led to the failure of the ERP implementation. Enterprise and thus hurt vigour. Correctly understanding ERP is not what and what, will be in ERP implementation of enterprise administration analyzed carefully before the existing problem, understand the ERP to solve the problems of the role, fully detailed plan and implement use ERP solutions to these problems procedures for ERP give full play to provided the basis of efficiency.

Second, enterprise introduction

Step, mark

introduction

Step, created a set of suitable for their own the characteristic of the brand culture.

The fashion, the avant-garde, freedom, and rebellious explained the "special steps" brand culture, the high grade, the high pursue and strong innovative ability and vitality given "step," the core value of the brand, "make exercise extraordinary" brand of incisively and vividly embodies the declaration, emphasize the movement of the experience step and not for the movement of the tired play sports attitude.

Brand culture

A unique brand culture

Step,

Advocate avant-garde, fashion, personality and freedom. It tell the public that their walked in the way of different, it is one to lone independent robust fashion pace. It provides global every love life, advocates the fashionable way of life to provide reliable, rich fashion products, exact lead to the pursuit of new fashion.

"Step," of the unique brand of positioning:

"Our understanding is that with The Times, and their different life."

"Standing in front of the people is the fashion, follow the fashion is popular, persistence."

"Popular is a gust of wind, a and fashionable is eternal."

"Fashion to have the spirit of The Times, to put the spirit of The Times with their own way."

"Fashion is avant-garde."

"For mass acceptance is the lead in a concept of ordinary people."

"The human mind is the new development of the new idea!"

Three, detailed analysis, need to answer the following questions:

1 the enterprise implement ERP, reason?

1, the enterprise information management: the purpose of implementing ERP also lies in the enterprise to make use of the modern network capacity, the characteristics of the high speed, strengthen information material of the digital processing; Take the advantage of computer to high speed computing function instead of labor to use network integration, standardized advantage, gradually realize financial, business and the production process of integration management; Namely: implement logistics, cash flow, information flow unification, make full use of network, and the characteristics of the road without limits, expand the scope of marketing, broaden the living space, gradually to the real electronic commerce development of.

Through the ERP system implementation to improve enterprise management of the process is progressive, we suggest that the enterprise with the above reference tips for goal to improve gradually, item by item, eager to avoid the tendency.

2, the enterprise decision-making management: the decision is to realize enterprise development strategy and win the market competition management activities, the enterprise is in decision-making needs scientific research, correctly handle and rapid response. Such as: the market volatility in or competitors price adjustment, no information system support can't accurately grasp every product dynamic cost data is very hard to do the rapid response. Decision makers and decision-making, the unity of information system support, can realize the sharing of the information and the data and rapid inquiry, management personnel mutual communication more effective and timely, make decisions quickly and correctly, to achieve the balance of fairness and efficiency.

The traditional management pattern often caused some departments often busy faint head to work overtime, and some departments are often not to do. Informatization management can adequately reasonably to mobilize human resources, business process to solve the bottleneck and improve enterprise operation.

3, enterprise strategy management: through the implement ERP system can realize the information and data real-time performance, sharing and accuracy. The ERP system for enterprise top management personnel to provide valuable data and decision analysis the basis, make enterprise leadership from the previous routine work freed, with plenty of time to consider the strategic management and decision making, this is the soul of a company, enterprise is the long-term development of relationship between overall, prospective planning.

4, enterprise cost management of: modern enterprise competition is a common phenomenon in godot price, its essence is the enterprise internal throughout the supply chain and the cost of the competition, the key is in the cost management. The enterprise marketing success or not, internal factors to play a large role, the same external environment, the enterprise has the same strength can be successful and some failed.

Combining ERP implementation of the reference and three cost management measures, namely: the monetary cost control by system, the production cost by quota control, management costs by democratic supervision. No information system support, depend only on artificial management, the three cost management measures implemented is often very difficult to satisfactory.

5, enterprise capital management: money is the blood, to the enterprise, it is often management successful place, also is often question prominent place. Make money management articles, a, to raise good raise foot, and two, to live with that, three, to manage tube strict. By implementing ERP, highlight the financial department of the core responsibility, can achieve the internal friction limits, reduce the cost and compression inventory, make enterprise funds to mobilize more reasonable. For the sales link, by implementing ERP system, which can make the customer's unified management and credit evaluation, strengthen to the account receivable monitoring can be greatly reduced to default.

6, enterprise technology management: the science and technology progress is the source of enterprise, enterprise to focus on technology innovation, implementation of "sanxin" management, namely: the continuous product innovation, good at introduction and absorption update, dare to encourage improvement and innovation. The development of new products according to accurate market analysis and investigation, ERP, can accurately collect all kinds of product price trend, regional demand analysis, product personalized needs analysis is useful information, to win and customer demand and lay the foundation for the development of new products. Enterprise must be good at using ERP system to provide accurate market forecast to guide the development of new products.

7, enterprise quality management: quality management is each enterprise survival, development and growth of the important guarantee of domestic enterprises to us in terms of quality management, recommend "30", "three" and "SanZhi" mode, namely the products zero defect and zero complaint, zero inventory; "Three-no" mode, namely the unqualified material not into the factory, not qualified semi-finished products not flow into the next working procedure, not qualified products do not leave the factory; "SanZhi" management mode, namely the 5 S system authentication system, user the reporting system, quality veto system. Quality management is broad, only depending on the quality department is far from enough, for the implementation of the supply chain management is to realize full participation in ERP system of management means necessary.

8, the enterprise marketing management: sales is to stimulate the whole supply chain leading, management and advanced products and high quality but also of no help sales couldn't get on. By implementing ERP should help enterprises to establish formal marketing the idea and the management system, outstanding marketing subject and construct marketing network, ERP system information can for the right marketing planning and activity, provides the basis.

The traditional manual administration, under the condition of information flow is established in the paper documents and manual statements, and on the basis of the information data collect general with month/weeks as the foundation, often hard to reflect in time from sales personnel, different sales company and customers of all kinds of information, lagging behind the demand of production no guiding significance to the report.

9, enterprise hr: domestic enterprise mainly with small and medium enterprise in most of the small and medium-sized enterprise to attract and retain talents is often difficult. The loss of talent is not entirely salary, and the loss of many talented people because of the ego value cannot reflect the resulted. To adhere to the "people-oriented", the implementation of the policy measures for talents gathered, the labor personnel system reform. The new economic era of human resource and than just in function of personnel have different nature, before traditional management mode is only management personnel files, DiaoJin v, contract insurance and other routine work.

Implement ERP information management purpose is to give full play to the business enterprise inside including human resources, the resources. The human resources department of human resources using the ERP part to understand every employee's ability and strength, record its growth and career testing, according to enterprise development and post requirements in time for the enterprise top leadership looking for the right candidate, excellent talent must be put in the right position to play its energy. The waste of talent will not cause and loss, not only hurt the enthusiasm of the employees but also damage the enterprise itself.

Step 2, how to choice the ERP?

Small run, aging is remarkable

The distribution system, the establishment of the step, is used by the head office to branch, boutique promotion steps, and the overall implementation follow the principle of small step run. System USES BS architecture, this can put all the management rights focused on the head office, and authorized by effectively. And at present to solve is the biggest problem the rapid popularization system stores. Now, the headquarters of the company's steps, distribution and agents are using new system, headquarters of carrying out the difficult relatively less, but agents quality not neat, the amount of February is too big, want to take these data are collected up, is not an easy thing.

How to promote the new system, ensure that agents use correct? As growth brand, step, can't depend entirely on the market pressure partners promotion system. The friend in the company's help, step, using a unique compulsory and reward the way of combination of the implementation of the system to promote, achieved very good results.

Sales manager WuTaoGong think, resource utilization, and process closely, the friend is the most main ERP system bring influence. Years of rapid growth in sales opportunity of development, the sales department not only on the single and delivery for accuracy and speed has been obviously increase, and the staff had more time with the customer communication and better service to the customers. Sales data for control of the more accurate, timely, and can at any time in statistical analysis.

"The past order management is by doing an electronic form, and then will the customer's order input, every day into it, then the number of registered shipment to deduct, sure I was sent him much goods; if you want to inquires the customer order handling, to new data from two treatment, operation is very complex; and now use system to deal with, customer the goods issues to come out at any time, customer orders to query the tracking very timely."

"On the other hand, for the management of the delivery also got a lot of improvement is hand sheet. Before, very easy to go wrong, a symbol to write scribbled some are likely to make wrong color, and now with the whole system management, are using keyboard input, won't produce for the delivery of misleading people. And over the past handwritten takes a long time, the efficiency of the now improve a lot."

Information management department supervisor LinYongFeng, says that in the past, sales almost work overtime everyday use reduced inventory, statistical inventory Excel to collect, but now researchers much easier, a sharp increase sales and workload decline. Branch of information are also aware that an important, they ask for the implementation of EPR system in the branches.

The sales staff MaLiHua for generating more intimate under single experience. Now order to implement the visualization analysis, the number of orders, stocks, and customer orders can be real time statement analysis, and it is a weekly analysis, and prone to data not sure. On the list, the original inventory not sharing of information, to have the conflict, and now can share real-time stock information, can satisfy the customer consultation priority emergency, improve customer satisfaction. Back in business, it is every half year data destroyed a, and can now ERP system operation for more than a year for each day of the data are preserved, and can at any time inquires the. "We now row single saves a lot of time in the past, all morning single row, now save every morning for two hours, time and client can communicate, to collect some market popular information, and improve work efficiency. ERP now very small part of the statements of our improvement is very big, later if further strengthen will be greater." MaLiHua smiled and said, "we worry about most now is paralyzed la, so ERP what measures have been taken. For a while before one day system upgrades, we had to write by hand, one day down single hand are written acid......."

Storage of the department of YuJian ERP benefits to feel deeply. "The system is the most direct response bring is, the intensity of labor has greatly decreased, the original work overtime to almost every day at 2-3 point now, basic need not work overtime. And data real-time, and accuracy of information has been obvious improvement."

3 ERP implementation process in the enterprise.

And will employ, victory away

Three xing group the ERP project of the benefits from the resources utilization, the flow control, the business channels collaborative operation, decision and analysis, talent training, business model of successful support several aspects, such as get reaction. Resource utilization improved significantly and personal productivity 3 times as much. Process control operation, standard cross-functional communication cooperation accurate and fast; Business channels collaborative operation, corporation, general agent, retail stores achieve business data collaborative; Decision and analysis can be fast and reports and analysis, reasonable accurately row single, delivery; Managers and employees IT systems used to enhance the ability, work mode, internal IT kind of talents by training; The success of the business model support, fast response market, more accurate delivery, channel business category operation synergy.

Resource utilization in employee productivity by more than three times, row single post processing 1.2 million double/per capita increased to 4 million pairs per capita processing/you that, and in the business of sustainable growth and personnel scale basic remain stable. Delivery rate increased by 99%, more than 90% of the before are obviously ascension. FaHuoLiang warehouse and inventory goods quantity management more than tripled, but no increase in warehouse management under the condition of the hand, not only improve the accuracy of the merchandise management, ensure the delivery of the orderly and work and timely, and accelerate the speed of the statements. The general staff and communication time increased, through the application of the system, row single time can save 2 hours every day, so every day 2-3 hours increase communication with customer, improve customer satisfaction.

Process control, all futures order, sales row single, order; Warehouse commodity goods shipment, management according to the ERP system standards implementation; Each business segments of the examination and approval, statistics, etc have strict access control, not only realize unified responsibility, and realize the responsibility of the right to registration, in the system for all of the examination and approval has accurate records; Single row, order, delivery, inventory management branch business linked together, in the ERP system for quantity, time, and other key business factors have direct serial control. Through the application of ERP system and realize the fast, accurate, responsible for each other's collaboration with other departments, formed the collective is responsible for the operation of the business operation chain.

Business channels collaborative operation, decision analysis, talent cultivation and so on each link, all in the ERP system operation under strengthened and support. ERP realize the step, the success of the company business model support.

Four, special steps of implementing ERP enterprise implementation effect and evaluation.

First of all, realize the fast response to market conditions. Achieving all sales data aggregation and analysis, to be on the same day, of the week of market conditions, and every footwear product sales status, accurately reflect the latest market information, for production, design, procurement provide strong support. Second, realizing more category products supply in time. Achieve quick exhaust list, and can realize that day delivery processing; In the ERP system under the help, can realize from the limits of the categories, not only improve the accuracy of the single row, but also improve the working efficiency of the employees. Again, realize accurate production purchasing order to provide data. Through the rapid sales statistics analysis, can save out more time for data analysis, improve the quality of the data analysis, for production order, purchase supplies more accurate data information, further can effectively control the production and the purchasing cost, reasonable inventory control.

The general area all over the world also realization effective collaboration. All branch (general agent) are in ERP system futures order processing, through the system quickly and accurately operations, effectively coordinate the delivery of all over the quantity and the cycle agent.

"For we build the friend all the path of the distribution management system, the levels of more collaborative platform, participation and organization for the process of business processing system, and the dealer of between electronic trading platforms." WuTaoGong said.

Total also leaves in the future are the fantasy, "next information, as the marketing director, I have a little a lot of desire, can sit in his office, open a computer, saw 5000 stores all the sales, as for the employees of performance at a glance. It can also monitor every day, so that the agent in talks to policy, to conditions."

Evaluation:

In ERP system, as a representative of the information technology in the management of applications, not only is the enterprise management ideas, ways and the improvement of the economic effect, more important is, through the ERP system application can construct enterprise in electronic platform of commercial infrastructure, and finally achieve the business model for enterprise support.