Five sales skills and words of real art sales techniques

Retail sales in the U.S., there is a very well-known shop, it is the creation of nanotubes peng "Christian shop". Peng endure often say, a $one hundred thousand order goods customers and a buy a yuan salad sauce of customer, although the amount in the very different, they to the owner, expectations are different, that is the hope goods "genuine".

Peng to "genuine" nanotubes explained is not "reasonable price", but what's the price to buy what goods.

The first retail store nanotubes peng opened soon, one day, a middle-aged man to the store to buy the egg mixture. The clerk asked: "sir, do you want to be a nice, or a bit of time?" The man listened to some not happy: "of course should be good, bad things to who?"

The clerk "Dover" brand egg beater is out for him to see. The man asks: "this is the best of the best?"

"Yes, and is of the old brand."

"How much?"

"120 yuan."

"What! Why so expensive? I heard that the best is a few yuan."

"We also have a few yuan, but that's not the best."

Five sales skills and words of real art sales techniques

Retail sales in the U.S., there is a very well-known shop, it is the creation of nanotubes peng "Christian shop". Peng endure often say, a $one hundred thousand order goods customers and a buy a yuan salad sauce of customer, although the amount in the very different, they to the owner, expectations are different, that is the hope goods "genuine".

Peng to "genuine" nanotubes explained is not "reasonable price", but what's the price to buy what goods.

The first retail store nanotubes peng opened soon, one day, a middle-aged man to the store to buy the egg mixture. The clerk asked: "sir, do you want to be a nice, or a bit of time?" The man listened to some not happy: "of course should be good, bad things to who?"

The clerk "Dover" brand egg beater is out for him to see. The man asks: "this is the best of the best?"

"Yes, and is of the old brand."

"How much?"

"120 yuan."

"What! Why so expensive? I heard that the best is a few yuan."

"We also have a few yuan, but that's not the best."

The man replied: "five."

"The perfect, I see you take this back to use it, guarantee won't let you down."

Nigeria peng to send away customers, returned to his clerk said: "you know not to know you today wrong in what place?"

The clerk stood there in leng leng, obviously don't know where is wrong.

"You were wrong in so much on the" best "the idea." Peng endure said with a laugh.

"But," the clerk said, "you often told us that we should be to the customer, honest, my words and have no wrong!"

"You are not wrong, just lack of skill. My business make it, don't I to customers have not honest place?"

The clerk kept silent, apparently not how heart defy spirit.

"I said it is the best in the same brand, right?"

The clerk nodded.

"Since I didn't cheat customers and selling things out, you think the key in what place?"

"Speaking skills."

Peng endure shook his head and said: "you just said about half, mainly I found out his mental state, he said a door to the best, right? Which means that he is very strong, but a listen to superior price is too expensive, he would not admit that he didn't want to buy, nature would not pushed to the head, this is our general customer over-generalization. If you want to do this business, must transform a party

In no damage to his superiority complex situation, make he buy a cheaper ones. "

The clerk hear convinced.

To be a good salesman, master some of the sales techniques is indispensable, so, effective and practical the sales techniques have? Below are a marketing masters of the summary five promote skill, available for reference!

To do well the terminal sales promotion, needs to know that at least the following:

The sales techniques a: LiBingMoMa

Sun said, should fight no battle unprepared. As a sales terms, the truth is also same. Many just a way of promoters are usually have an error, and thought that sales is eloquent, there really is not that way. Remember the time when we training for almost a month, from product knowledge to failure analysis, from enterprise history to sales skills, every link to practice repeatedly, until the fall back such as flow. At the time we often jokingly warned each other between colleagues I became a robot. I remember at that time for testing out a best music effect, a customer didn't present, I was a key a key of trial and error, lasted for nearly a week, finally got his satisfactory effect.

Every time his turn to rest, I always like to each sells go around: way make a market research, accomplish know fairly well. Now the total customer like my knowledge promoters, where where how cheap, where where and how much play off, if you can't clear about that, to the customers will be very passive. Secondly could learn other promoters of skills, only steal their long, you can build the unbeaten JinShen!

The sales techniques 2: pay attention to details

There are so many now introduces the book sales promotion skills, basic about promoters will entertain inside to be active and enthusiastic. But in reality, a lot of promoters can't grasp that one of the essence, and thought that enthusiasm is to smile, want to words initiative. This is wrong, what thing to have a degree, excessive enthusiasm but will bring negative effect. Passion is not simply through the external expression can expression come out, the key still have to work hard to do. The so-called faith moves mountains! The wind into the night, moistens everything silently, the real sincere customers want is to, with enterprise products to meet their needs, make they get interests.

I often with the following promoters said, now so fierce competition, simple to repeat customers products selling point is obviously not line, in the age of information explosion, how let customers remember you, remember that your product, you must learn to imagine, learn to draw loaves of bread, and let him feel tangible benefits. I now have a promotion, in this respect will do very well, very attentively to observe life, and put it to use in sales. Give a simple example, we launched a new electric pressure cooker, its characteristic is safe, save electricity, environmental protection. He is the explanation has a characteristic very much, first with the client Lao homely, now how expensive a gas, electricity is slow ah, and so on, made the resonance of the customer, then but she immediately added a turn, introduced to myself to the recommended products to customer calculate a pen JingJiZhang, use this product, how to save time, months and can help him to save much money. Finally, the customer with boundless joily bought products go.

The sales techniques three: a full force

Sales is a process of the integration of resources, how to reasonable use of various resources, with the help of sales performance can't be neglected. As in the first line of the station sales promotion, this is also important.

We often met in the street cheater implementation fraud, which usually have a role-is commonly known as the ", his important role is to foil atmosphere. Of course, we can't do anything illegal, but, if we can get some inspiration? I'm doing the promoters, often use a method, which is very effective, and that is together with colleagues and programses of play. Especially for some very intends to buy customers, when we in what price or other problems get stuck, I often will please the manager came to help. That way we are truly value him, the leadership to, two come talks up more convenient, as long as the leadership to give him a little affordable, customers will generally check, proven! Of course, if the leadership is out, literally a person also can be temporary gues-star leadership. The key is to meet the customer's vanity and love of the small gain bad manners.

The sales techniques four: get close

Sales of the most afraid is slow, not a quick decision. Based on my experience, in the sales, customer linger time in five to seven minutes for the best! Some promoters are not good at sense motive, in the customer to purchase has not seized the opportunity to contribute to sales, still talking to introduce products and the results led to the failure of the sales. So, must remember that our mission, that underlie the sales! No matter you are introduced products all right, or anything else working hard, we are for selling products. So, as long as to the edge of the sales, must immediately adjust the thought, the emergency brake, try the contracting. Once miss the good opportunity, again to hook the customer's desire was more difficult, it is also an entry-level promoters are most likely to make mistakes.

The sales techniques five: send gentleman is a process

There is a saying in sales, develop a new customers is to keep the cost of an old customer cost 27 times! Want to know, old customers bring business far more than you imagined. I'm doing the promoters, very attention and executed customers maintain good relationships, this also gives me I have brought great rewards. In fact do rise also is very simple, as long as seriously help him a good package, and then take a sound sincere to say goodbye, if not very busy, and even sent him to the elevator. Sometimes, some insignificant action, can make the customer is extremely touched!

Once, I forgot to bring the promotional gifts to customers, found is out of the store door, I'll pick up your gift, so after, when I gasped to catch up with him, the customer is not moved at that time with the words to describe. The customer later introduced me to a lot of business, we have become good friends. I now of the enterprise is also introduced him service come in, of course, that every team member.