In the past few years, the Internet users with amazing speed rapid growth. The latest data estimates that every month, there are about 750000 new users. When the evaluation of Internet growth, the number of users test of the use of the number is also important. From the email to check the stock market, pay a bill or order of commodity, information query, the sale of the product, all these changes the traditional way of communication, business operation, entertainment and work mode. But ironically, despite the fact that the net is ubiquitous, but network are often is limited in landing at home or the office. The Internet and our lives have inseparable, for most Internet users, this two entry point is far from enough. In the modern Internet society, people often find, and sometimes they need at any time and place the ground to the Internet, such as to send and receive E-mail, inquires the weather recently, a deal, and right now they don't have the tools to do these things. And as when you in the gas station waiting for service, or in the airport hou car, in a hotel, in the subway station, in the hair salon, or parking space, same no equipment or way to fast and simple into the Internet, unless you have a on a wireless modem notebook computer at any time with you. And it is for this Netpecker one requirement and design, the friendly Internet small pavilion is placed in people anytime I want to get to the Internet, and no way to Internet sites.
Product introduction
Netpecker company in Massachusetts for a small company base, it sells all function pavilion machine, the machine can provide Internet access in public service, the user interface strong interactivity, simple operation. Currently, there are two types of kiosk machine, one kind is 4100 type vertical machine, one kind is type 4000 horizontal machine. These two kinds of models are equipped with lntel pentium 166 MMX chips and a 56 k modem, use Microsoft's operating system. Pavilion machine is according to the demand of customer and design, have an open structure and the tamper with the software, and there is a high frequency, durable keyboard and mouse, Netpecker unique friendly user software to make Internet effortlessly. Dynamic interface (color advertising and web link) make the whole Internet process full of fun, make you unforgettable. The durable, the machine structure make the crowds costs reduced greatly, facilitate at the same time peripheral equipment replacement, software update. "Pavilion machine" now can use of payment have cash, securities, credit card. The machine manufacturing cost $2500, and by a metal factory production in Massachusetts. Netpecker current use cost is a dollar every five minutes (an hour to $12), 16 prototype has been different people buy, and laid it in a different place to use, and also produce benefits. Of course, this is only the beginning.
The future development direction
On the basis of product at present we have more potential appreciation value, can by constantly supplement, perfect the technology, and to make Netpecker in the future of information technology in these give more support, implementing online meetings, microcomputer software update, company LAN remote connections, the bank on the net, shopping online and pay all kinds of other online services. But also by equipped with a printer or fax machine and connected to achieve more USES, solve the amount of files to work. Netpecker can be a ubiquitous "virtual office". It also includes through the prospect of the development of smart CARDS for providing personalized interface and service net.
speed
Netpecker pavilion machine is used at 56 k dial-up modems, we think this speed is not enough, we will improve it to make it meet the T1 lines to the level, and are working with Mediaone negotiations. And we also consider to use other ways of instead of the transmission way now, so as to achieve the faster Internet speed.
market
Today, the United States has more than forty million Internet users, of which 20 million were frequent users of daily use, in this 20 million users, and 80% (16 million) of people think that use network goal mainly is to send and receive E-mail, in addition, 13 million frequent users think on the web is the main purpose of the Internet. Unfortunately, most of the current network counter only paying attention to accumulative total hits and not use frequency. The frequency of user customer groups is the main goal of the Netpecker. The past few years but the Internet users not growth, and frequent the number of users is a double-digit growth, the number of Internet use in the absolute Numbers of the growth by other factors besides the influence, but also by the population objective limitation, but the use of the Internet is infinite number. The Internet provides customers with a cheap way of communication to replace every expensive long-distance telephone service, email is the lifeline of business people, for that is not in the office often out of business when he was in the airport, in the hotel line up to return a house or in the restaurant waiting for dinner, can be through the Netpecker pavilion machine provided convenient way to send and receive E-mail, do not need to panic and trouble out laptop computer, one side looking for telephone outlet, while another in worry about whether the area code for different and not into the Internet.
Recently, in the areas of Harris market research shows that 45% of Internet personnel for entertainment or play games, online various games popular everywhere, people look to the latest version of the game early appear, also very high enthusiasm waiting for new games to appear. When you from E-mail to channel when game channel, you will find shelter in the multi-function machine performance. 20 to 30 years of age young man and school students Netpecker pavilion machine is the character of the games and a broader market. In this inside the market, we can put the pavilion machine on the restroom, bars, cafes or other young people like to gather place. This part of the revenue will be more generous, because the users play games use machine time will be relatively longer, so that the fees charged will also increase.
Total strategy
Information highway convenient entrance-Netpecker pavilion machine in the value of the center is it to provide a is a center with the user, reliable and convenient, friendly interface. We believe that, if we can help the user to provide a fast, reliable Internet application service, the user can long to use our product, for the consumer. To make our products in the market maintain long-term stable market share and sales growth rate, there are two points is crucial: 1, rapid market access and occupation. 2, the brand effect. The consistent high quality service is to get customers the most effective method of trust, and customer trust is also we create the brand of the most effective ways. Our purpose is to let the Netpecker pavilion machine each customer all produce this kind of trust.
In expanding market share at the same time, to the customer's set up "Netpecker = network highway entrance everywhere is" concept. At present, from now use customers and potential customers constantly called and all kinds of consultation, and Netpecker visitors to the site has increased the signs that Netpecker pavilion machine is at least the goal of advertisers. Netpecker plan set up market sales force to expand market share sales, the main way is authorized to operate agents (such as business and sale machine equipment company), because they already have ready-made sales channel (see market/sales section).
Market and sales
As the business plan sponsors, as soon as possible Netpecker should possession of market, and in consumers have an impact. In order to achieve this goal, one of the most effective method is to take the authorized sales way. This way can inspire the authorized agent actively seek sales channels, to develop new markets. So, can not only make Netpecker products has more market and make Netpecker generate more cash flow, be beneficial to the development of the company. The sponsor of the Netpecker, CEO, VeronMcCoy is Computrade International general manager of the company, has many years of computer hardware sales experience. Netpecker plan, the first hire five strength of the marketing personnel, through their operations to confirm can do directly buy acting dealers and the number of dealers, and these two kinds of dealers proceeds. The entrust acting dealers to sell gold according to the number of machines, and take away from the Netpecker machine quantity ordered. Buy dealers directly charges according to the number of the buying into the machine to calculate.
The agent shall entrust agreement Jane
Each dealers should pay $20000 for the management fee (25% or 5000 dollars to Netpecker market sales personnel), transport, one of the first 25 sets minimum, us $2500 per set of money. By acting dealers and individual operators to cooperate, they were share it Netpecker pavilion created by the interests of the machine. Because every machine in the creation of value 95% owned agents all, so, the intrinsic incentives, make agents increase market. Netpecker for each agent at least equipped with a technical support (concrete Numbers according to agents of the purchased Netpecker pavilion machine quantity ordered).
Direct distributors
For direct purchases for dealers, Netpecker again become essentially acting dealers role. Direct purchases dealers to every machine sold $2500, 75% of the revenue generated by the machine to direct distributors all, 25% to Netpecker all, at the same time, Netpecker responsible for the machine by all maintenance, and according to the direct dealers buy the number of machines in technical support staff.
Competitor analysis
At present, Netpecker mainly have six competitors, none of them in the market has more than 250 machine. ATCOM is Netpecker biggest competitor, at present, more than 230 machine were applied in hotels, airports, park. This machine consists of ATCOM owned and operated, its body than Netpecker covers an area of big, as Netpecker friendly interface. Netpecker can use the notes and COINS payment, it is very suitable for have been used to the vending machine to use the public. Netpecker another area difference is it in the name of the logo is marked, facilitate recognition, and these, ATCOM is does not have. The biggest advantage of business plan is also that this is a new market, still no one in this field have too deep make. Netpecker can prove her agent distribution method can occupy the market with the fastest speed, become the leader of the market.
The first year of each sales sales forecast:
An agent vendors (at least 25 machines) = 300 sets of * 12 25
Each agency sellers may increase the machine ordered 5 * 12 = 60
The company quantity per month for 20 machine 20 * 12 = 240
Each sales personnel monthly total sales volume 600 sets
5 total sales personnel sales Numbers (600 * 5) 3000 sets
The first year the funds needed:
5 the first staff ($20000 each to basic salary of $100000
The machine maintenance costs $50000
Full-time software developers $100000
Development used agent cost $100000
Technical service personnel (every 100 machine $30 k, expected: 3000
Taiwan) (note 1) $487500
The sponsors salary (5, each $30000) $150000
Total capital demand: $987500
Note 1: the assumption, monthly increase 2-3 a technical support, the salary per person per year for $30 k
The first annual income (note 2 and 4)
1800 sets agency business machine (5% capital return, monthly increase 150 sets) $35100
1200 sets for direct distributors out (25% capital return, monthly create 100 new Taiwan), $975000
60 agent ($20 k minus the sales staff to hire gold) $900000
The first year revenue of $1910100
Note 2: the above forecast according to every machine for 2 hours every day calculation.
Note 3: every 5 minutes to charge $1 price calculation.
Note 4: assume that monthly create 250 new machine (150 units in agency, 100 for direct marketing distribution).
No comments:
Post a Comment