2012 clothing store business plan

Open clothing store business plan generally includes the following content:

A, market situation and forecast (local industry market analysis)

Second, the management idea

1, business model

2, join choose analysis (whether you choose to join in, what alternative to commercial)

Three, the product structure

4, expense budget

5, management skill

Three, feasibility analysis summaries (including profit forecast)

Clothing store business plan model essay:

A, this

Some say the three key conditions set up shop, "the first place; the second is the site; the third or location". This shows of the shop for the enterprise development of the stores operated successfully with profound influence. Champion and join in business need to close coordination between, thinking and set up shop in all make the strategy, in the most effective way to formulate and implement open a shop planning, including market analysis and assesses, survey, location, decoration, opening preparation and opening, etc. All the equipment, equipment and goods also should be within the time prescribed prepared. In order to get the fastest, maximum economic benefits.

Second, process

Market analysis-business circle survey-location-decorate-opening preparation-opening.

Analysis:

1, consider for new clothing, to reduce rent, reducing costs, shop area less can, therefore decided to lease about 10 square shop can.

2, have two bustling area, but management brand will have to in this brand street. Only in this street shop to find a business atmosphere.

3, should be running a ZongGeDian, just suited to local conditions, a larger risk for monopoly brand. To the second line covers, three line brand, accessories, and so on.

Location:

Open a shop, it is very popular a kind of investment financing. Indeed, open your own place when the boss, if business ideal condition, not only can make your property effectively increase its value, but also can get a psychological sense of achievement. So the attention and the people involved in open a shop has been more and more. Want to set up shop, it must consider to choose the stores. Experts once pointed out that: find an ideal store, your career will open a shop is half the battle. This a bit too much, set up shop in a different company set up factories, mainly in retail business model decided their store choice is very important, it often directly determine the success or failure of the business. How then can choose good ideal store? People might as well have to open a shop with reference to the following practice--

Step 1: choose a good location and stores

Choose business location to grasp the following several key:

Grasp "the passenger flow" is "money can be pumped" principle in pedestrians, poured a bustling lively open area, the probability of success than ordinary location much more often, because people stream through is the potential for tourists, as long as you the sales of goods or services provided to meet the needs of the consumers, we will certainly be good performance. Large passenger are distributed (1) town business center (that is, we say normally "downtown"); (2) near the station (including the railway station, long-distance bus station, passenger ferry terminal, bus, the starting point and destination); (3) of the hospital (a large hospitals for the inpatient department good); (4) the school gate; (5) the prosperous people tourist attractions; 6 large wholesale market the door.

Use "store many long city" effect we might as well to listen to the consumer's statement that a company white-collar LiuXiaoJie is a large family of flowers consumption, often to send flowers to customers and friends basket. She said that, in addition to special worry is may find a flower shop near to buy flowers, the majority of the time are on the way to the stadium to buy, because there is more than the florist, design and color variety is complete, the choice is bigger; In a university teacher ms jiang every time want to buy clothes and always like to slope of road, wu3 lin2's road and other clothing store intensive place of choose and buy, she think shop more in addition to design also much besides, can compare, also is also easier to price. So don't worry about competition, once more the more open trade shops, can produce cluster effect, easy to expand the influence, condenses the popularity, and formed a "x professional street", and business will surely instead more easily than alone.

Note by the works of the specific business site selection and business content and potential prospects are closely related, all walks of life all have different characteristics and consumption object, is not is the only gold section of choice, some shops opened in downtown business than in a relatively open some particular area of the remote, such as oil and salt sauce sell vinegar shop, a neighborhood in business will be better than a good in the downtown area; And as a stationery store, opening in the golden area also apparently as a cultural and educational area in ideal. So be sure to according to different business sectors and projects to determine the optimal location of the open a shop, to select the right store, and not the busy place more, the key is will the specific line.

The second step: make further investigation

In the preliminary selected the location of the set, still should make further comprehensive survey to relevant circumstance do some survey analysis, can decide whether the last locally on this. Main investigation of the following aspects:

The store itself: open audio and video products store ronaldinho from others' hand not long ago a storefront set down, the area of 15 square metre store is located in second flourishing location, the person every day also very impressive, but the rent is cheap, as long as 800 yuan a month, that ronaldinho picked up cheap, secretly straight joy. Unexpectedly, spent more than ten thousand yuan decorate out, grand opening less than a month, a paper "CaWei notice", he played the full dizzy. Originally, the last through the internal relationship sooner or later learned that stores were removed, came leave, get a ticket and run away, with a hoop son let ronaldinho to set. So, in rent store before, must to store for a careful investigation understanding.

The landlord background: some people are looking store, full avenue to search, sometimes can really be he found several was hanging "transfer" type of stores, and can't wait to with the negotiations, consign deposit even rent. Actually this kind of do