Baby supply company business plan

With China's population structure of the constantly adjust, people gradually realize the importance of education child. More and more parents in the child do spend a lot of money, the child's decent lives often account for more than half of the family income. But marketers also is certain about business opportunities, are involved in infant industry. The world managers office partner provides you with a baby supply company business plan to help you to essays.

Baby supply company business plan reasons

A) the infant child product sales channels analysis

1, the department store--traditional pathways

In the department store, the infant child supplies belongs to the children's market operation. The main business the infant child clothing, shoes, toys, a small business part of the supplies, children's amusement facilities, stroller, basic don't handle children food aid, care, intelligence services and other services products; Pregnant women supplies in the department store basic not management, a few business part of the maternity. The product of a single, serious can't guarantee consumer demand the product of a single, goods and service are less, can't guarantee a station to buy neat.

The basic way to sell to counters, consignment sales form, because the brand belong to different production factories and sales agents, mutual business similar repeat sheet is tasted, the same product line cross overlap, such as children's clothing, different brand repeat each other, increased competition and your purpose difficulty uncertainty.

Management position in the department stores are at a disadvantage, the general situation in "children world" position, that is, 5, and 6 floor above or the basement, consumer shopping is not easy, and a single brand sales performance is hard to improve.

In the high cost of department stores. Supplier shall bear the 25-30% of sales in escrow, but must bear ZhuangXiuFei (many times), comes into play fee, promotion fee, discount, advertisement, festivals fee, etc, and even take sales BaoDe, guest feeling maintenance cost, etc. Above caused many brand or product pricing is very high, consumer group a single, falling sales, and even serious losses, simply leave the container. And the infant child supplies is daily fast moving consumer goods, consumer shopping first choice is cheap and fine and to ease.

The advantages are shopping environment is superior, decorate class is high, the store brand awareness is high, in the minds of the consumers have a good reputation, easy to set up a good brand advertising, a large number of passenger flow guarantee of sales, customer group of consumption level is higher and stable. Suitable to high grade brand, high Maori commodity of promotion.

2, supermarkets, supermarket-emerging pathways

In the big stores, supermarkets and other modern fast scale of retail business modes', maternal and infant products has certain proportion.

The main business varieties including food aid, household products and daily care, the infant child clothing, stroller, ZhiNiaoKu, etc.

Supermarket management the product variety and specification is simpler, a single product sales is bigger, commodity packaging is simple and the large capacity, outstanding amount selling advantage, lack of the individualized product, serious can't guarantee consumer especially high-end consumer demand; Goods less species, no service product sales, cannot guarantee a station to buy neat.

Sales in the way the display and a shelf on display is given priority to, product for classification of different in a different place, relative display area is lesser, have no obvious advantage of brand, consumers shopping is not easy, and a single brand sales performance is hard to improve. For product sales object is mass consumer group, cannot satisfy personalized needs; The quality of the products and unit price belongs to low level, management position in the whole store belongs to subordinate position.

In the supermarket management cost is high. Require suppliers to provide minimum GongYingJia, but also bear the expenses, the code into fee, the promotion cost, head butt contest fee, shelving fee, advertisement, festivals fee, guest feeling maintenance; Plus settlement period, take long manufacturer and supplier management program with a lot of money, complex, supplier management initiative, the high cost of damaged business, cause "the wool is the sheep", the product pricing remains high, the scope of consumers, market share drop ratio.

The advantages are shopping environment decorate class general, decorate, operation expenses low, store brand awareness is high, in the minds of the consumers have good credit standing, large volume, assured certain sales performance, low price for large single product sales.

3, boutique, franchises, integrated store.

The infant child supplies stores, franchises, integrated store pathway, both a single species of shops, children's clothing store, maternity toy store, shop, shops, education serves store, stroller infant child supplies stores, store; Also have set of various children's products and services of integrated store. The main operation sites in the business district or business street, large, large shopping center near community independent shop and so on, the main business the infant child pregnant women clothing, food aid, shoes, and hats, stroller, toys, a small business part of the supplies, children's amusement was set, care, intelligence development service and other services products, etc. A single boutique, employing a single products, goods and services less species, lack of the shopping consumption appeal; Integrated store business with rich content, can guarantee the consumption demand of comprehensive, but most stores product brand awareness and quality low, no complete chain system, did, purchasing management cost is high, the lack of sustainable business operation of the power and scale operation the development direction, can't provide consumers with high quality goods and services.

Sales way to suit the ark and shop basic form of marketing, brand and variety mixed and disorderly, belong to different production factories and sales agents, single product repeat, product line is not reasonable, etc.