According to professional investigation organization to predict, 2008 Chinese online romantic dating market scale to 6.53, compound annual growth rate of 106.2%. In 2004 the online romantic dating market scale is only 37 million yuan, accounting for the entire romantic dating market to 0.3% in 2005 and the number soared to 91 million yuan, it is estimated that by 2008 China online romantic dating market scale will achieve 653 million yuan, accounting for the entire romantic dating market scale, 4.8% of the compound annual growth rate of 106.2%
China Internet network information center (CNNIC) 18 times the China Internet network development state statistic report "shows that by 2006 on December 30, Internet users in China for a total of 137 million people; 43.2% of Internet users often use BBS; 58% the next year is going to carry out online shopping; Internet users access to information is the main way: the network television, newspapers 82.6%, 64.5% 57.9%, magazine 18.8%. Broadband Internet access number for 28.15 million sets computer, Internet computer total keep growth. From the 2006 China international marriage of the expo "Chinese marriage industry survey report shows that: in China for more than 10 million people this year to get married, the resulting purchases will be more than 300 billion yuan, each couple new consumption achieved 125800 yuan, second only to the building decorates cost and household appliances consumption, row in the third new spending. With the improvement of living standards, the cake will be more and more big. At present the Internet by marriage needs to seek information prospective new higher of more than sixty percent. The popularity of the network and marketing benefits will is an inevitable trend of marketing. China each year, around 10 million couples marriage! The Beijing 2005 only 120000 couples registered get married! Newly married people willing to put their savings for about 31% of the wedding consumer! Every year because of the wedding day of consumption and produce close to 300 billion yuan!
Modern young people preferred method for information is the Internet, the Internet with its convenient, fast characteristics is popular among young people of all ages. But Chinese wedding age basic division in the 20 ~ 30 years old between, just the same age with Chinese netizens, therefore, surf the net to get married information has become the first choice of new Chinese paramilitary people! No experience for the new man, will first online access to certain information again targeted to choose. We provide targeted for different professional services at the same time, also for all types of customers don't provides efficient communication channels. Therefore, our service in addition to specialization, targeted outside, still have very strong comprehensive and pervasive, and insist on continuous improvement.
Product image:
Love with meticulous care, achievement a perfect marriage to have any, make a pure, professional and humanized romantic partner institutions and service platform.
Target customer orientation
At least 18 years old or above of highly educated high grade high income single men and women make a real, pure, humanized dating platform
Development objectives and planning
With elaborate care for love, achievement a perfect marriage to have any, make a pure, professional and humanized romantic partner institutions and service platform.
Advantages and disadvantages
Advantage: product advantage
Edge circle into website different from current some of China 's largest dating sites (century better edge, lily, marry my), its site whole design style, modules, functions are not similar site of mutual imitation and borrow, but focus on user dating interactive experience new design and build. Site module closely around the user matching, communication, activities, dating, falling in love, and provide service which runs is greatly enhances the part of the web site for find a mate and member of the loss of a phenomenon.
Technical advantage:
Edge circle friends nets by using object oriented pure Java technology development, its characteristic is easy to cluster and expand, high safety, strong scalability, lotus root low degree, in the same hardware based on the play than to higher efficiency.
Personnel advantages:
For many years the Internet industry experience, familiar with overseas and domestic several big dating sites core technology, business strategy and development direction.
Disadvantages: sites time is late, members have a base and website popularity rise further.
Profit opportunities
On line:
S personal characteristic style home page (customizable)
S photo frames (customizable)
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