Information nets investment project a business plan

Information nets investment project a business plan

Internet network technology to the tens of millions of consumers around the world joined together, forming a global commodities and service of the huge market, and the market whether scale or scope of application, be in with astonishing speed expansion and development. Network economy has become the core of enterprise new economy, according to the China Internet network information center in January 2002 information published, by the end of 2001, the number of Internet users in China has reached 33.7 million people, get to the Internet about 12.54 million sets computer quantity, WWW site number about 277100. As is known to all, restrict the number of Internet users development factors has two, one is the Internet network development level, 2 it is the cost of Internet access. From 2001 the development of China's information industry statistics situation, restrict the development of Internet users the two major bottleneck has been greatly eased. According to the ministry of information industry of the latest 2001 telecommunication industry development statistical bulletin showed that in 2001, the telecommunication industry data communication ability and a new development, especially the Internet bandwidth growth more quickly. China telecom international exports from the beginning of the Internet bandwidth ascent to 2000 M at the end of 6032 M, the domestic bandwidth increase 16 times. And according to the latest data show that in the first quarter of 2002 for domestic broadband network port number add 22000 to 60000; Fixed telephone development are also running the 2000 users historical development since the record, keep high growth trend, 2001 years accumulative total new phone-users of more than 3600 for a total of 180.39 million users; Among them: the city telephone subscribers 112.28 million, 20 million new users; Rural telephone subscribers 68.11 million, added 16.3 million subscribers, the proportion of total 37.8%. Residential telephone users 24% more than last year; N-ISDN accumulative total users increased by 400000 for a total of 1.08 million, 57% more than last year. China's Internet infrastructure construction development has greatly improve the ability. On the other hand, domestic telecommunication fees frequently cut, including Internet call charge, data such as TongXinFei telecommunication fees continue to cut to Internet users of universally accepted range. Plus domestic communication manufacturing industry development steady growth. In the computer industry, for example, in 2001 the first 6 months of domestic production computer 3 million units, up 2.7%, sales of 2.95 million units, up 6.4%, a 98% sales, which account for 38.4% of the home computer sales, commercial computer accounted for 61.6%. All the signs are that, China's Internet users with the rapid development has is not a problem.

The rapid development of Internet users not only make China's Internet entered the mature stage, more relevant industry chain drive rapid development. The number of Internet users growth, will make a lot of the original business model becomes possible, and, in the investment community add credibility. Such as games and tourism, and other professional web site, because the growth of Internet users, have better profit prospects.

56.6 million family Internet population let a person excitement, even so, the mainland of China Internet penetration rate family only 5% is strong, far less than the United States, South Korea, Singapore, Hong Kong and other countries and regions in the prevalence rate of more than 50%. From the ministry of information industry figures show that China's new Internet subscriber growth rates of 5% to 6% a month, in the world the most rapid growth momentum among countries. At this rate, only 3 to 4 years, the penetration rate will reach 25%, at that time, we see the will not just a few 56.6 million, China's Internet development prospects do not limited.

After falling in recent years, China's Internet industry got the wide attention of all social sectors, the Internet will change the whole life concept already thorough popular feeling. After China's accession to the WTO, enterprises can use the Internet to increase efficiency and in developing electronic commerce is begin to decide the survival of enterprises. The Internet has also more and more into the life of the ordinary people. At present our country has nearly 30 million Internet users, is projected to reach 2005 by 100 million. This is the development of the Internet to provide a good foundation for the masses.

The first part of the project operation feasibility

The dongguan network infrastructure to build scale beginning to telecom light and netcom broadband 2 ISP network supplier, in the dongguan home computer Internet coverage to achieve 24%, home Internet popularity increasing 97% per year and in a few years the dongguan network will reach a perfect and mature, in the market to mature to the timing of the dongguan information nets have the strength of the lead up to the market, familiar with the conditions and status, among the net set up "the dongguan's own web site" image, let the dongguan people familiar with the dongguan information nets to raise awareness, a trust, let the dongguan information nets thorough popular feeling, so as to achieve the dongguan real gateway website sex.

So, QianJing gateway website where on earth? General web portal first from the profit pattern of advertising revenues. Internet advertising is a very good can be used as a long-term business income mode. According to the latest survey report, in 1999 the network advertising rapid growth to $4.62 billion, more than $1998 in 1.92 billion increased by 141%. According to a forecast, the region's Internet advertising market by 1999 will increase to $53 million from $2000 in 223 million. This huge advertising revenue, there will be a most into web portal.

On the other hand, the domestic network advertising market is still start-up, put on the online advertising manufacturer is mostly some famous foreign enterprise. Because of online advertising fails to give full play to the network interactive, advertising agency can't see it with the traditional television advertising and plane advertising is the difference, thus greatly influence the development of the market. In fact, the Internet advertising essence lies in how to use the Internet to mining to target customers, more specific to spread information to improve the effect of advertising. Therefore, the obvious fact is if the Internet company to provide more personalized and targeted online advertising means, domestic online advertising market will explosive growth. Gateway website the second profit point in sales. In the development of large user is conducted on the basis of the electronic commerce, the income of the website is mainly from customers to reduce the cost for, increases the income, and based on this charge to the enterprise, this is the so-called electronic business model. The same pattern, and the rest is how to make their own competitive advantage to continue. Therefore, the network gateway must early development online marketing, online transactions (including the online order, online auction, paid the information service, etc) is an inevitable trend in the development of web portal.