Electric cars a business plan

Electric cars a business plan

A, company profile

A company is A professional production, management top brands, electric bicycle, electric motors, electric spray A series of products such as enterprise.

The company was established in 2000 in July, at present, has the production assembly line two, 8 million yuan in fixed assets, 120 employees, including 10 senior managers, middle managers 15 people. And in June 2002 by the national production license acceptance; By the provincial quality supervision bureau 2002 annual selective examination to determine as qualified products. In march of 2003 through the Beijing cuhk huayuan authentication center of the ISO9001 quality system authentication.

The company in the electric car industry is one of the production, successfully in zhejiang nanyang market network throughout rate was 80%; And penetration of fujian province, jiangxi province, anhui province, chongqing, guangxi provinces and cities such as market; And through the zhejiang province, jiangsu, Shanghai, shandong and other new product identification, and in the provinces on the provincial public security department above directory.

The company will be to create A brand as the goal of enterprise, the development diversified management, to speed up the construction of network; Developing network services and electronic business, the company to build a fair development, the development, the production, the sale, the information network, science and technology services in a regional and national electric car enterprise.

Second, market analysis

(a) brand positioning

The struggle is the leading brand of electric car industry

(2) the target market

County, city (25 to 35 years old of women as the main target consumers)

(3) the market prospect

The 21 st century has come, twenty years of reform and opening-up make China great changes in the earth, the market has not is yesterday's market. People from all walks of life in different fields of striving and developing, or heavy or floating, to realize the respective ideal. In the past the bitterness of primitive accumulation after bitter, they become the owner of the social wealth.

But along with the rapid development of high and new technology industries, speeding up the information transmission speed, that domestic progress of the electric car market is accelerating. Electric bicycle, as a new product, it was born from natural resources, urban environment has dropped the increasingly bad, people need to improve the living needs, the case, the electric bicycle appear to be the popular product for people. This is not only the domestic market, the foreign market is also; The company's web site and the company registered in the alibaba website, not the foreign high, good market prospect to electric car industry has brought unprecedented opportunities and challenges.

At present, the company cited talents, cloth good position, refining the core value and improve their own competitiveness. In product quality management, new product development, marketing strategy formulation and fully reflect the company "and" the positioning of the demand, so company and domestic sales, international trade in two tracks, A company is in electric car industry stands up.

(4) product advantage

Low noise, high efficiency, drive torque, no spark commutation

(5) the market situation

2003 years of zhejiang electric car market, because luyuan, small flying elder brother, the leopard, to domestic manufacturers such as control nearly 70% of the market, so that the market operation generally steady, but it also lies a cause of unrest in the market factors.

1, price is still the electric car market in the most unstable factors. Although electric cars in the first four big brands control most of the market, but some of the regional brand want to expand the market share, often with low price strategy to disrupt the market, in addition, even in several big brands, between market pressure, and are also fighting in secret, including small Sha electric car a few big drop brand, these are all electric car may be caused the price war uncertain factors.

2, the electric car industry contrast for motorcycle technology, relatively low, electric cars the competition between the enterprises more embodied in the cost, but with a few big brand of scale has been formed, cost advantage is little, so electric car industry technology upgrades war shall not avoid, saving energy technology, green technology, digital technology and so on technical innovation will trigger a new competition.

3, from the overall perspective, electric car market at present is still in the supply of conditions, gradually competition in balance, together with electric car motor, the battery is not stable, many old enterprises face the production equipment and technology update of difficult problems. Fierce competition will manufacturers face multiple pressures, market share to the big brand concentration, small brand market share is also significantly lower, and part of the enterprise has even in struggling online.

4, from market demand to see, the grade of the electric car consumption will be gradually opened, some quality of excellence of high quality whole electric car will become the mainstream of the market, with high technical content of electric cars have absolute high-quality goods for upgrading advantage and welcome.

5, the countryside spread speed, the electric car needs some low price shifted from the urban households in rural areas to suburban outspread, total demand is steadily rising trend, production and marketing situation trend is going well, production in a virtuous circle of the reasonable area. And recently in "SARS" period, more electric car market has brought unprecedented opportunities and challenges.

6, regional brand with geopolitical resources in local with a good market share.

Because of its own resources, management and marketing network and other reasons, in local with a good market share, formed some regional barriers. From the above market condition analysis indicated that the

1, technological competition will upgrade. With the second round of the electric car industry development to come, the pattern of the domestic electric car market will face to shuffle, new and old two camps will around the antagonism between how to win to upgrading electric car market.

2, the electric enterprise marketing management ability will accept the ordeal. Lu yuan and other new entrants, marketing management standard, system, market control of strong, market planning first-class technique, robust, A electric cars will be how to respond, how to strengthen self marketing ability, will become the biggest test of A electric cars.

(6) financing plan

The company plans to lending form, one-time borrowing 1 million dollars, to new product development, design, marketing, advertising investment and expand the scale of production.

Among them 200000 dollars, to market promotion and advertising expenses; $800000 for other operating activities.

The company plans to take back two years working capital

Three, market promotion

(a) marketing strategy

Brand positioning: the medium-to-high grade.

Target market: domestic secondary, tertiary.

Channel strategy: franchising, monopoly chain

Product strategy: in establishing industry brand image, to the related areas of the economy, to create A form of consciousness to belong to the brand.

(2) promotion prediction:

Year end sales network

2003 50 home

2004 100 million

2005 150 million

2006 200 million

In sales of 100 million, plans to expand the scale of production (land requisition, plant construction and equipment investment), reached an electric car is A goal of 100000, sales of $200 million to meet the demand.

Through A series of operation, to be completed in 2006 200 million yuan sales, development terminal network of 350, the production of A 100000 electric cars. A brand in China's secondary, tertiary city of A class of the store or street from the shop or have shops, and expand into economic developed level 1 city. A brand become the leading brand of Chinese electric car industry and consumer to A first choice of electric car brand.

Four, the management goal

A marketing management engineering, by the responsibility clear, institutions reasonable, regulating the operation, raise the efficiency, reward is clear as the goal, through the organisation set up and business process to comb, A company will build A take the customer as the center, take the market as the guidance of modern marketing type company, make it can not only excellent achieve tasks marketing task, and can in the increasingly fierce competition in the market leading the whole company A steady development, greater and stronger.

Through clearly related work process and related post function, define related post responsibility, related working system, performance evaluation and incentive assessment and award system (including posts award system), the management of the agency, a variety of standardized form (such as: sales, reports, business personnel work schedule, performance form, etc), and marketing service system (service process, standard and system, policy, features).

Five, return the analysis

According to the four years anticipated goal calculation:

Sales: $200 million

The product cost: 200 million yuan x 50% = 100 million yuan

Marketing, advertising marketing cost: 200 million yuan x 20% = 40 million yuan

Tax charge: $200 million x 10% = 20 million yuan

The embellish: $200 million x 20% = 40 million yuan

Six, STOW analysis

Advantage, A related products for production and sales experience, in unified management and one step ahead. To set up the business enterprise of the overall image, improve product and service quality.

A major disadvantage, is not formed A market-oriented, regard customer as the centre of the organization system, A interior does not have A unified values, and in new product development, design and process quality, conditions are not mature enough.

At the same time, the major competitors in the market consciousness enhancement, gradually began to pay attention to brand and service, flexible mechanism, to market changes to respond quickly, to A form A larger threat, and industry and other brand into the followers will share A brand of the market share, make A brand will gradually lose absolute leadership industry brand advantage.

Though A series of products is A potential market, but need to be A main electric car, other natural products sales. Only when the specialized, new product development, channels and services to deep, wide development, can make A brand truly strong up.

Through the market analysis, we found that electric car industry in the domestic and overseas markets is to belong to emerging of the product. This instead to provide A very good opportunity. As long as timely adjust enterprise strategy, make full use of resources, the reasonable conformity, A brand is in the fierce market competition to win A place.