Mobile phone shop online business plan reasons

A: online mobile phone market analysis:

According to China Internet information center cnnic statistics, by 2007 in July, our total number has reached 162 million Internet users. Just statistics, estimating the actual can be more. Online shopping has been numerous netizen to accept. The demand for mobile phone's many offline. As we much of the growth of Internet users, with a certain level of consumer spending is relatively more Internet users. In fact, mobile web sites, is on the phone in the products show to shop entity online. Online to have relatively more consumer groups. Especially fashionable young people, they risk of buying machine on the Internet is larger. The mobile phone market online is also great.

2: mobile phone shop advantages and disadvantages of

And the traditional shop sales, compared to the biggest advantage of mobile phone Internet sales is to have very strong interactivity. Mobile web sites for consumers to provide guidance and advice for buyers who provide direct consumption basis, have the function of information communication products. In decided to purchase, through the Internet order bookings. Web site quickly process orders, and confirmed reservation and correct, a few days later, SuDiYuan can the phones to the user's hand. Convenient, quick, rich information of mobile phone is electronic website several key advantages.

The abuse of the mobile phone shop is consumer can't see directly, touch to the phone. Even has a website have not form a credibility, online consumers may be about our website hold doubt, on the fence, afraid to sell mobile phone is not HangHuo, shoddy, ErShouJi and so on. We need to increase our web site on the Internet's influence. Let our quality and service are best. In fact, the best way is "word-of-mouth marketing. Guide consumers to our website shopping, if they buy them for the entire process, receive phone satisfaction. Maybe they will introduce friends to our website to buy.

Three: the planning of the mobile web sites and content

Mobile phone nets channel

Sales channel (purpose)

1, the mobile phone varieties (GSM mobile phones, cnma mobile phone, dual mode mobile phone)

2, the mobile phone accessories

3, a mobile phone accessories

4, telephone, small quick

5, the bank activities

6, wholesale agency (cell phone wholesale and agency business)

Mobile phone community (attract and retain customers)

Mobile phone news, mobile phone evaluation, mobile phone content such as shopping guide

Mobile phone related necessary measures (such as mobile phone software, ebook downloads, etc.)

Mobile web sites plan

Mobile phone BBS (customer consultation and mobile phone users exchange)

As a mobile phone sales site, the most important thing or service. Will breed and service union, more can let ordinary customers feel value. First we phone varieties to fill in some comprehensive, new information out of stock and varieties to update. But it needs to be a customer service. In time the patient the consultation of customer answer some questions.

Operation content

To organise team-buying sessions by site is not regularly send one mobile phone bulk of activities, from the 10 or 20 people together to buy. Of course the price in the relatively lower bulk some.

Don't held some theme activities. On holidays or some special days, such as valentine's day can guide customers buy lovers cell phone (a buy two mobile phone). Mother's day, love buying machine (honour thy father and thy mother) and so on station. Long standing

4: mobile web sites and sales promotion

promotion

In some high popularity of the web site or BBS advertising. Or artificial advertisement in Internet form certain coverage. Write web site soft wen, released to some have certain level of web site up. Lead customers to visit our website. To baidu stick, iask knowledge, the question and answer, yahoo knowledge hall of question and answer type community, release some problems, such as "in which website bought the phone?" "Xx phone network how", and to the point of view of ordinary Internet users make corresponding answer. The credibility of the website that we improve greatly.