Merger and acquisition in the history of "the best in a deal"

Nokia's saiban increasingly decline, Google andros became strong enough, the iPhone iOS is tempting, Microsoft's WindowsPhone7 dorigo, intelligent mobile phone operating system is entering a new era of The Three Kingdoms. They are in change our lives at the same time, they are reshaping the global wealth pattern. This series of reports, planning, to the reader in the smart phone the wealth of the story and giants problem.

Smart phones fire up, started from apple. But now, in apple's hometown American, sell the best but Ann zhuo mobile phones. McKinsey, a survey earlier this year, in the world scope on an average day, nearly 400000 people become the two users.

This small green robot has started to popular. Its developers Andy rubin also become one of the world's only can let Steve jobs envy envy to hate.

Merger and acquisition in the history of "the best in a deal"

As early as in 2002, the United States remains the silicon valley technology and tidal people started to like on the waist don't a lateral spreads cover all the keyboard of smartphones, they used the phone to send and receive E-mail at any time, the use of the search engine browse news, at the time it is a "cool" to do.

This type of soap is phones that form the earliest Sidekick smart phone, it was more popular than can be used for sending and receiving e-mails blackberry in operation and convenient more smooth, and was able to instant messaging, E-mail and function of perfect combination of one of the first smartphone, research and development of the Sidekick is Andy rubin.

If no Sidekick, Andy rubin may not transfer the enthusiastic on a smartphone, also won't contributed to and Google's cooperation.

A pure chance, rubin at Stanford university to silicon valley engineers lecture, spoke about the development process of Sidekick. The audience has two heavyweights: Google's founders larry page and sergei cloth Lin.

After school, larry page go around rubin, curious to play rubin's Sidekick, he found that rubin should have Google as the default browser.

Sidekick let larry page initiation of the development one belongs to Google smart phones and smartphones operating system of ideas. It makes rubin finally and Google together.

The success of the Sidekick rubin began to research how to make from a developers into a manager, with rubin's words, "we are all efforts to consider marketing strategy, that was the first time I start yourself this area of the brain."

However, in rubin's efforts, oneself and friend of the company's profits in conjunction Danger and no progress. In 2003, the board of directors of Danger began to consider let rubin left the company.

From Danger left, rubin began to closed door research new products. He registered a company called andros (Android) company.

Rubin called a group of engineers and product planner, his original idea is to develop a face all software developers open mobile phone platforms. It was the eminent the original concept.

From then on, rubin to plunge into the development of the two.

Gradually, began to venture capitalists have two interested, want to andros acquisition. Rubin aside and venture capitalists takeover talks, part hair off an email larry page, hinted that he, also have and Google andros the possibility of cooperation.

A few weeks later, Google rapidly acquired andros, and rubin was left a Google mobile department's vice President, this year is 2005 years. The $50 million purchase, was later known as merger and acquisition in the history of "the best in a deal".

The world has two is enough

Between 2005 and 2007, Google as a result has been secret project development.

In early 2007, Steve jobs announced his first generation iPhone, ambitious, announced new invention mobile phones. This day, larry page seems to feel the crisis. On nov. 5, 2007, the release of andros system seems to be in and Joe wang, a declaration of war.

In the field of communication for rushed into Google, Microsoft CEO Steve ballmer thought, andros boat, and had at the "welcome" Google add smartphone market. But Google the next performance ruthlessly smoked Steve a slap!

According to the American famous market research institutions in August 2011 Nielsen survey, released to andros system 39% market share in first place in the world, and apple's iOS system, with 28% of the market share came second.

Released only four years time, two successful beat seek hegemony smartphone world ten years of nokia, beyond the apple, becoming the world's most popular smartphone platform. This success is larry page is no thought of, the once jobs as tutor of business to young people today have stood in the teacher's head.

In 2008, facing the market share of the two systems are rising rapidly, and the G1 and the same shape and the iPhone, what jobs big call larry page is a "liar"! But whether those for the iPhone high-end consumer price deficits, or want to in the potential of intelligent mobile phone industry points to get a cell phone manufacturers, it seems, the advantages of the two have been obvious in that.

"First of all, the price is very close to people and spend half iPhone even less price, can own iPhone application experience and almost two, it was deeply attracted the attention of the user group. In addition, open source software is a result, and this gives Google of cooperation partners numerous possible, can freely in the original program code change, make the program on more easy to use, this was deeply attracted the attention of the mobile phone manufacturer. In addition, on hardware, apple is completely closed, and by cooperation can result of mobile phone manufacturer any modified, dual-core, four nuclear, can achieve the." Netease mobile phone channel LuoFeng editor to the China economic weekly "said." in addition, and a series of two rivals such as Microsoft's WindowsPhone and RIM blackberry OS, in comparison with their phone manufacturers need to hand the cooperation is equivalent to 10% of the cost of mobile phones in license fees, is no need two. In addition, in use process, for the other systems, mobile phone manufacturers and operators to ensure that income, usually restrict user access to certain functions and services, and the result can be completely break open these limits."

Relying on the superiority, Google will soon be many old phone manufacturers absorption to his own ranks, HTC, MOTOROLA, samsung, SONY Ericsson, even more terrible, some once the little-known homebred brand, also began to pick up in the system after a result, revamped the landing, the age of the smart phone stage of history. If apple's popular by outstanding user experience and Steve jobs strong faith type charisma, then andros are used "crowd tactics".

"The world have the result will never have to be other smartphone platform, because it is completely open even free!" Andy rubin said.

Now, the popularity of green as violence bear andros robot dolls, have the free will to internalize the andros became a kind of culture. Before this, can bring people cultural charisma and the fear of only the apple jobs. However, with the 2011 October 6, the death of jobs, maybe all changed.

"Have no jobs, apple will decline, catch up apple, sit on the supremacy, not was that's who zhuo!" Telecom experts WangYuQuan said.