IBM blog marketing

The network marketing case many, but using the network blog marketing application cases not really, I am here to bring home a well-known enterprise blog marketing application cases.

 

The new technology for enterprise opens the new information communication transfer mode. B2B enterprise marketing people began using new media, such as a BLOG (BLOG), podcast (podcasts) and RSS to contact and and their customers, employees, potential customers and business partners to communicate. New competition in the "big enterprise blog marketing and blog marketing service market opportunities" introduces the Coca-Cola company using outsourcing type blog marketing strategy, large enterprise blog marketing application is still in development. Recent JupiterResearch found the emerging media have been in blog advertising play a customer, as some of the financial services, media and tourism industry started to use blogs, podcasts and RSS for AD or promotion test.

Some famous IT companies like Hewlett-Packard, IBM and SUN and Oracle are blog marketing new technologies such as positive practitioners. This paper introduces VisaUSA, Oracle and IBM, and other famous enterprises blog marketing application cases.

VisaUSA enterprise blog

VisaUSA in October 2005 released their first blog, called the Turin trip: www.journeytotorino.com, this blog site to winter Olympic Games sports news for content subjects, including the podcasts audio interview athletes content. It is worth noting that, Visa not specially promoting this blogs, at the same time, in addition to web site at the bottom of the page that logo and BroughttoyoubyVisaUSA., content does not mention Visa company. Their goal is to examine through the viral transmission methods, this blog propaganda to spread to what effect. The results showed that web site users a small part from readers a day to 300 people development, the first week of January 2006 readers toll at 10000 people.

Oracle's podcasts programs and blog communities

Oracle in marketing field has been keen to try new technology application. In April 2005, the Oracle he made it a podcasts programs, content is technical experts to discuss the company's technical and application, on the OracleTechnologyNetwork podcast center, users can download free to the desktop or MP3 player.

At the same time, Oracle have a big blog community, and there are 60-70 blog article, are made by Oracle customers and partners of the release, they discuss the use of the company technology products. Oracle also plans to switch to third parties provide blog system, to increase the use of blog.

However, to measure these emerging media investment rate of return is difficult. Oracle use web browsing several indicators to judge the blog to communication and media effect, and through the podcast and online download of effectiveness evaluation.

IBM's blogs and podcasts

IBM is also the new marketing positive practitioners. In August 2005, they published specifically for the investors podcasts site: www.ibm.com/investor. Among them discuss business and technical topics, such as banking, shopping and online games, etc. IBM also within the company to provide online blog system to encourage employees to use blogs and podcasts. IBM's spokesman said, the staff for the social network and communication style of active state let they realize emerging technology application of great potential.

So far, about 15000 IBM employees registered a company blog, 2200 employees regularly maintained its blog. Topic blog from technology discussion is to seek help project, everything.

But IBM also found that many potential problems, such as confidential information disclosure or could harm the reputation of the company information, etc. To reduce the risks, IBM is devoted to release the blog has drawn up staff issued guidelines, including employees may not leak company confidential information, without the consent of the customer mentioned customer, do not use abusive or profane sex language, etc.

The front mention IT company in fact and not the first attempt to blog marketing company, relative to some IT consulting company blog application, IT is even more slow, for example in the published in the October 2004 issue of network marketing foundation and the practice of the second edition (FengYingJian the tsinghua university press) is introduced in the famous consultants JupiterResearch on the company's website set up blog channel.

The development of the enterprise blog that, 2006 enterprise blog marketing will get more development-although many company blog marketing practice application level may still not professional, but after all, out of the revolutionary step. In view of the blog marketing and more important influence, and blog marketing problems in the practice was outstanding, new competitiveness network marketing management consultant in recently introduced new competitive will network marketing blog, the purpose is to own experience and more in-depth research, for enterprise blog marketing application provide more value blog marketing methods and blog marketing management knowledge.