Commercial cross-examine: reason can bounce back?

The United States has bestselling book called "the big and said," wrote the 2008 financial tsunami, the us financial regulators and the investment Banks "performance show". I want to discuss is the "fall and not die", sample is 10 years ago, China's health care business boom in those firms.

A number of giant out can have oral liquid, oral liquid, and the reason, red peach K and other enterprise. The produce aisle very moment of enterprise have created the sales myth, but are in overnight to collapse. But fall doesn't mean death. They without exception are still alive.

"Giant", that is, shi yuzhu, shi yuzhu namely "giant". This case since don't need to speak. Shi yuzhu stage a comeback story in China business history to write down a strong colour. He has been working on health care, never give up, even if the main company now giants-online games, was the same from the mode of red up health products, it is cross-border plausible, mix build is king."

The sun god and red peach K, is also different. In the first two years, people from guangzhou on the bus to see a mineral water advertisement, found out that the enterprise is still alive. Not only that, the sun god in 2007 got the direct selling license. Right, at the end of 2010 listing on the gem tomson times health LiangYunChao boss, the sun is in the mix.

The red peach K bit as well as, not only the cosmetics and health products still doing, is involved in the real estate industry.

"Pour and not die" of the enterprise are faded out from public view, it can be at ease for development. If can learn from past experiences and lessons, business model innovation, PingKao in industry in the deep, still can do STH over and over again out of a movement. Of course they may be grip: if the consumer psychology to take hold is still in more than 10 years ago, if the heroism are still attached to the that year, it was dangerous.

Now to talk about the reason and palm-this year at the age of 73 WuBingXin. That year shi yuzhu hour, WuBingXin also for his advice. 1998 "changde events" later, with 19 billion sales, 4.8 billion assets faded reason, everybody thinks that reason is dead. Actually otherwise.

2011 years before the middle of October, I to jinan to interview WuBingXin, he was going on and on to tell me reason to do "double shop" grand plan. The so-called "double shop", that is, to open ten thousand stores between cosmetics, traditional Chinese medicine stores ten thousand rooms in the traditional Chinese medicine practicing doctors have ZuoZhen, WuBingXin hope these pharmacy can become community health care consultant and the role of the family doctor.

WuBingXin said he wanted to live for 120 years old, "now is still very young." This passion is admirable. But the touch of again the strong in spirit, to the old to heavily mask.

There is a reason the suburban jinan TangWang resort, since when the reason of silence, the resort has been idle for over ten years. But in October 2010, WuBingXin decided to repair TangWang resort to welcome "reason new age". Perhaps for the 1990 s business for befuddled pioneer, many people are like WuBingXin, like to use a totem, or a symbol, a sign, I want to create a new era from tips. They are of tangled, he thought of leather his own life, while another recall the past. Some have suggested WuBingXin and a new brand, but he didn't want to "reason" brand.

The problem is, the so-called new way reason now to see new idea. How do you let consumers believe that your new product in the mixture? Whether you are in the repeat "let experts to speak, please patients witness" old marketing? "Double shop" of the money comes from where, only on terminal whether reinvent reason?

WuBingXin is dedicated, ten years of "incubation period" in traditional Chinese medicine products and cosmetics to, because many of the traditional Chinese medicine product equipment and health products equipment is same, can be used in the manufacture of tablet, capsule, oral liquid, and WuBingXin hand is "patent" and "secret". But the reality effect is still a drug WuBingXin one-way conversation, this is actually a brand the most taboo things.

Reason that year with 150000 employees, with the decline reason, and finally for "hi-techenterprise specializing number one", "red peach K" provides a large number of mature enterprise employees. WuBingXin said, these people's congress Capricorn will of affection, "equal to my sons, now there are reason a reason people are back open a shop."

I have some surprised to look at him, he continued to nag, "100000 dollars to open a store, 300000 dollars a big shop. You can also join a shop! Do you want to open a shop? Wife and children open ok also."