good products to impress the consumer

21 century is a transformation of The Times, in the "accelerated continuously" the time, not only pay attention to efficiency commodity marketing, and pay more attention to mental strategies. Today's marketing warfare is a war of the wise men, colour in the commodity marketing battle spreading brand mind and soul, has great influence.

Eaton said: "colour is a kind of strength. Whatever we aware of it or not, colour effect not only on the vision, and should in psychological get experience and understanding." Goethe had also said: "the color of the human mind to have an effect, it can stimulate the feeling, arouse those who make a person excited, painful or make people happy mood." People in the visual sense of color, meanwhile, will be to colorific the feeling with certain physical, psychological reaction of generation, which affect the person's mood and thoughts. Any of a kind of color or any colorific combination will through consciousness in the hearts of men inspired some kind of emotion.

At the moment, the PinPaiZhan, product war, to the enterprise competition crescendo put forward the higher standards. Colour the area lies between a position as a brand strategy and product marketing strategy of a part, is operator not be ignored in the sales approach. Colour the area lies between a positioning, help globrand. Com consumers identify brand products as high efficiency choose to buy the target, and stimulate, attract consumers to purchase desire ascension.

Colour has the first of the effect from and glamour, different colour can make the person produces different feelings lenovo. The United States the marketing industry summarizes "7 seconds law", i.e. consumers face a variety of goods, as long as seven seconds, can determine whether the goods to be interested in it. In this short and key 7 seconds in, color effect to 67%.

Coca Cola and Pepsi cola marketing war, they deduce color marketing of incisively and vividly. Whether from product appearance design, or the plot of the advertising design, even all kinds of promotional items, all red and blue will use to the extreme. "Red whirlwind" and "blue storm" brand war, witness the strong brand success process.

With "color" pleasant, conquers consumers mind

Jianlibao group "explosion fruit steam" drinks on the, break traditional drinks coloring, target consumers for bold positioning, use black personality packaging. In the supermarket on the metal, black packing in many of the red, green, and blue packing stuff in ZaYan, once roll out attracted many consumer of eyeball. Leaving aside the taste of steam explosion fruit and later fate, its colour strategies listed in the beginning of the successful taste enough pleasure.

Product design primary purpose is to attract in the first time people's attention. Research shows that: each customer super shelves of goods at time of only 0.03 seconds. So the commodity packaging color to have enough visual glamour to hold customer's eyes, and urges the creation to purchase desire, and can let people with the fastest speed identification and cognitive product characteristics, mind by consumers.

Consumers will in 7 seconds to determine if there is the purchase of goods will. Consumer goods to the first impression of consumer goods may cause the interest, hope in function, quality and other aspects of have further understanding of goods. If the enterprise ignored the visual design of the essence of goods, must strategy, lose more than just a concern, more will lose is a business opportunities.