The new economic era enterprise management concept of shallow appropriately

[abstract] with economic globalization, information network, and knowledge economization and sustainable development as the characteristics of the new economy coming, for the world economy and the enterprise competition brings profound changes. In socialist market economy condition, our country enterprise to adapt to the present new economic age management changes in the environment, it is necessary to adjust enterprise management concept, namely establish speed concept, it is with the person this idea, information resource development and management, knowledge management, supply chain management idea, innovation globalization concept.

[key words] new economy; Management idea; Speed; Knowledge; innovation

In the 21 st century, whether the basic concept of value, or specific standards of behaviour, the new economy times organization operation will to a great extent different from industrial economy in traditional organization operation mode, it now to our enterprise's production style, management management and leadership decision-making and activities will have a significant impact. The new economic era fierce competition, and call for enterprises to continuously on management reform and innovation to adapt to the the demands of the development of times.

A, cultivate the speed of organizational structure and pay attention to business philosophy as enterprise crucial

The world is changing every time, and the new economy is changing market economic rules of the game, its change speed fast beyond expectations. As products renewal up, the speed will replace cost and price, and become an important means of enterprise for market. Time is the world's most scarce resources, the entire Internet competition of thought is speed and efficiency. A company's success or failure depends on his ability to adapting to climate change. This means that "speed is everything". Some international famous high-tech company is emphasizing speed and efficiency, and to create a strong cultural atmosphere, called speed for culture. The new economic era, speed is a very important concept. Not only should better than "who can innovation", but also better than "who fastest innovation", innovation of enterprise is the fastest can quickly in the market. Especially high and new technology industry, the new technology of the first owner, tend to be the winners and the market leader. Not only should better than "innovation speed", but also better than "to the market speed", that is, product listed speed, it is the enterprise to obtain sustainable development of key advantage. Therefore, to cultivate the speed of organizational structure and pay attention to business philosophy as enterprise organization of the moment.

Speed emphasize that the digital tools transform organizations use old management and operation procedures, or create new management and operation process. In the era of winning the speed, the only constant is change. So, the traditional enterprise operation model already can not adapt to the requirements of The Times, must create faced with persistent changing environment of enterprise operation mode. Constantly changing environment of enterprise operation mode should consider: ready, fire, aim again, that is, don't spend time making detailed plan, as long as sure a set of guiding the basic rule of action quickly into practice, thus winning rules will not be eliminated. Measure is the sign of the enterprise success enterprise survival capacity, strain capacity, and will ultimately be over time the ability of the enterprise continuously transformation. In the new economic era, important is to build a give full play to the knowledge and intelligence of the efficiency of the organization atmosphere, in rapid change and competitive environment for employees with the fastest response mechanism, let employees full potential, grasp the initiative in the constant flow of information revealed in the business opportunities.

Second, must take "people-oriented" management as the base for the sustainable development of the enterprise

The goal is the enterprise by all the worker of activities to achieve. People are the most active productivity elements, the most creative elements. Stepping into the new century, economic globalization and technological progress and the promotion of the position of consumers, causes the enterprise the external business environment change more and more quickly. Enterprise how to deal with the uncertainty of the environmental challenges? Many enterprise management the researchers and practitioners are turning to people. Core competence theory, the enterprise is in essence a ability system, ability is for people to feel of the joint intelligence capital, it includes human capital, capital and customer capital structure. Organizational change theory is that, effective communication is a kind of important organization resources, organization between groups, groups and individuals can effectively between integration and sharing of valuable information and knowledge are a measure of the effectiveness standards, which will be the focus of study pointed to the people within the organization. One is the enterprise to own reform to meet the only power environmental changes. Therefore, the enterprise all the management must with factitious center, the human potential plays out, make enterprise and employee development together. The result of human knowledge and ability in enterprise production and management activities of position and is increasingly important, the person's autonomy, individuality, the realization of self-worth demand is also an increasing demand get respect and encourage. Therefore, we must strengthen the "people-oriented" management concept, "it is with the person this" enterprise culture values become the concept of management is the key of the distinctive feature of management revolution. Only adhere to the "people-oriented" and "enterprise management will become eternal theme of enterprise development.

"It is with the person this" content is very rich. In the new economic era, the worker is laborer and master. This requires the enterprise managers must attach great importance to the worker is in the position of the enterprise, really do respect people, understanding, trust, democratic participation in management. In the enterprise to emphasize that personal goal and the consistency of the organizational goals, fundamentally arouses staff's enthusiasm and creativity. Enterprise managers have to do well in exploring the relationship between the people of human behavior rule, advocate good at the employing, treat human resources development idea, to benefit from (catch technology, increasing economic benefits benefit), moral values (catch professional ethics, strengthening the management) turn to the core view (catch staff intellectual development and ability construction, so as to improve the enterprise core competitive). In the human resources management process, should put the above three work together. Entrepreneurs should have the spirit of innovation, constantly transcend self, aggressive, and constantly learning, and always maintain the concept of innovation and vitality. Enterprise to like products go to "management" talents, and strive to develop high quality employees and innovative entrepreneurs, in response to the challenge of the new economic era.

And three, it must accelerate information resources development and management

Information is our country enterprise in the new economy and market economy environment for innovation in the development of the indispensable important factors. The management of the enterprise management activities on the order of effectiveness, the formation and development is the fundamental guarantee of the internal and the internal and the environment can be timely, fully between the exchange of information. Effective management, with the requirements of the certain information as the foundation, management process, is in fact the plan-execution-regulation--and then plan-and then execute--and then repeated cycle control process. Any link to rely heavily on information collection, processing, the transmission, sharing and use, and the realization of information value depends on management and the promotion of the decision maker.

Information is an inevitable trend in the development of the global economy. Information not only to the enterprise innovation development in all bring profound influence, and is the source of development of enterprise innovation, can reduce the risk of enterprise innovation, overcome obstacles in the development of the enterprise innovation. In the new economic era, the information network has become connected with the government, the enterprise and the enterprise market, enterprise and society, the main bridge, is irreplaceable source of economic growth. Enterprise cannot leave the information, the creative potential release without the application of information technology and its own information degree. At the same time, our country enterprise after decades of hard operated the legacy of the huge inventory assets, whether through the informationization reform in ceaseless appreciation for innovation in the development, also we are faced with the practical problem. This requires the enterprise must work to information resources development and management, to find innovative the motive force of the sustainable development. Modern enterprise must take the information development and management to ascend to the enterprise survival and development of the strategic position up.

Four, strengthen knowledge management, the promotion enterprise's core competitive ability

Knowledge management in the changing global economy is managers in the knowledge sharing a culture with modern technology, through the coordination among employees, through to the organization have knowledge and organization of the use of external knowledge and management, in order to improve the ability to create value for organization of a kind of means and process. It to knowledge management as the center, aims to knowledge acquisition, sharing and application to promote the enterprise competitiveness and reaction ability. The purpose of implementing knowledge management is to quicken the speed of knowledge innovation and improve the knowledge innovation, in order to form and promote enterprise's core competitive ability, keep the enterprise vigorous vitality. We have entered the era of knowledge economy era, which reflects the knowledge and technology in economic growth in the role. Therefore, the modern enterprise must strengthen knowledge management, knowledge management for enterprise development on a pair of wings.

First of all, knowledge management to realize the knowledge sharing and looking for a new way to engage. The future of knowledge innovation and propagation speed will more and more quickly, when at increased, the knowledge is reduced, and the inhibition would be obstacle for enterprise innovation and even at increased. According to statistics, tacit knowledge for about 90% of total knowledge, after coding knowledge proportion of less than 10%. Therefore, the enterprise can explore implied in the knowledge, give full play to the role of these knowledge, is the key to success for the enterprise. Knowledge management can help to the dominant knowledge and the recessive knowledge for processing, and put these knowledge with a suitable for users and business environment way. Knowledge management shall be the most appropriate knowledge at the most appropriate time transfer to the right people, so that they can make the best decisions.

Second, make enterprise knowledge management in learning from a competitive advantage. Enterprise to remain competitive must have new knowledge and creativity of employees, knowledge management attention to motivate their learning spirit. The success of the knowledge management will speed up staff of the learning process, improve the overall quality of the employees, for employees to become the enterprise the re-education of a daily activities. To implement knowledge management, allowing employees to form the "edge dry edge study, in dry middle school" lifelong learning mechanisms, namely through the training of the whole organization pervading atmosphere, give full play to the staff creative thinking ability and adapt to a kind of organic up, flat, conforms to the human nature, the organization mode of the sustainable development.

Five, establish globalization supply chain management, with cooperation for competition, improve the international competitiveness

The tide of economic globalization, make the intense market competition, the enterprise faced with even more pressing survival and development, before the sort of enterprise and enterprise competition between the starring role model has ceased to exist, replaced by a business cooperation, win-win principle and cooperative competition for business operation mode, the consumer, suppliers, r&d center, manufacturers, distributors and service providers and partners of the supply chain and the competition between the supply chain, or is a multinational group and a multinational group competition. To adapt to this kind of mode, supply chain management more and more to globalization.

Supply chain is to point to by raw materials suppliers, manufacturers, distributors and retailers, consumers are composed of structure, the channel or network. A enterprise participated in the bigger the supply chain, the higher the operation efficiency, so, this enterprise's competitiveness and vitality is stronger. The global supply chain management is requests the enterprise to the concept of globalization, will supply chain system extension to the whole world. In the comprehensive, rapid understanding consumer demand preference around the world at the same time, the plan, coordinate, the operation, the control and optimization. In the supply chain of the core enterprise and its suppliers and the supplier's supplier, the core enterprise and its distributors and even finally between consumers and rely on modern network information technology support, realize the integration of the supply chain and rapid response operation, to logistics, value and the flow of information coordination unobstructed, to meet global consumer demand, so as to improve the core competitive force of the enterprise purpose.

In the new economy, global supply chain management as a new management concept and management technology, the implementation of the greatest obstacle is the organization of the concept of the traditional from the resistance, the transformation of the notion of implementation of the supply chain and the update is key. Set up the idea of globalization on one hand, unloosening management vision, to meet the needs of the consumers around the world as the goal, On the other hand training team spirit, to establish a "win-win" thought, global supply chain management is based on a "win-win" basis. Enterprise are aware of the strategic goals, and grasp the core superiority, willing to cooperate with other enterprises, to take risks and benefits, in cooperation between established full of trust and information sharing mechanism, overcome because of information asymmetry and make each other the abuse of the supply chain enterprise blockade.

Six, the concept of innovation has the first-class enterprise as the motive force of the sustainable development

In the new economic era background, the role of the innovation of the unprecedented get strengthened, and gradually sublimate into a social thought and action concept. Innovation is the development of the enterprise core strength. Enterprise management the most basic gist is constant innovation and the competitiveness of the enterprise all comes from the innovation. Enterprises to continuously development, will have a first-class innovation concept. Innovation into the organization of the source of life, in a drastic change in the era, winners are often those who create, not daring to challenge the risk, the rules of the brave. The modern type of the organization should be top-down every pore is full of innovation consciousness and rules, through their own innovation of certainty to face tomorrow market uncertainty.

First, the enterprise should have strong "crisis consciousness". Enterprises should attach great importance to the role of "crisis consciousness" to arouse the enterprise technology innovation, will be used to organize major energy research and development of the design, and maintain the high sensitivity to market changes and development design ability. To keep its products and technology in the leading position in the market. The technical innovation system