Small and medium-sized enterprise success of implementing ERP strategies and Suggestions

 

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In the world, not only in the number of small and medium-sized enterprises great, and in the national economy, the role of also more and more big. Small and medium-sized enterprises in the world with its flexible mechanism, the powerful vitality and ability to adapt to the market, China's economic and social development of the important basis and strong force. However, with the increasing popularity of the ERP system, more and more of the small and medium-sized enterprise urgent need to apply ERP to improve the enterprise management of the status quo. Break through their own development restriction and bottleneck, will enhance the enterprise the competitive ability.

This article through the documents, theoretical research, inductive analysis and empirical analysis and other methods, a detailed explanation of the small and medium-sized enterprise ERP application of the current situation and problems, and discusses the necessity of small and medium-sized enterprises apply ERP. In the world of the specific conditions of the small and medium-sized enterprises, mainly discusses the world the medium-sized and small enterprises to implement ERP to succeed the implementation of the key factors, and proposes the solution countermeasure and the suggestion.

Key words: small and medium-sized enterprise ERP implementation of project management

Abstract

Small and Medium—sized Enterprises(SMEs)have a great amount in number and become more and more important in our national economy．SMEs are the foundation and driving force of Chinese economic development as SMEs have flexible organization and strong vitality and adaptive faculty. Nowadays，as the application of ERP systems becomes more popular．more and more medium and small enterprises want to make use of ERP application to improve management，break through the bottleneck and constraints on the development，and increase competitive power．

Through the research approaches of literature search, theoretical approach and empirical analysis, the paper explores before buying a of ERP application for SMEs after explaining the current situations and problems in ERP application. Combining the specific situations of our SMEs, the paper discourses the principles and models of ERP application for SMEs in detail.

Key Words: SMEs (small and medium-sized enterprises) ERP (enterprise resource planning) Implementation project management

Eye recorded

The first chapter 1 introduction

1.1 subject research meaning and purpose of 1

1.2 1 research situation

1.3 the research content 2

The second chapter of small and medium-sized enterprises and ERP 3

The basic concept of ERP 2.1 3

Small and medium-sized enterprise informatization 2.2 3

2.2.1 small and medium-sized enterprise ERP demand characteristic 3

2.2.2 ERP economic benefits 4

The third chapter of small and medium-sized enterprises in the world and the status of the implementation of the ERP introduced 5

3.1 the world of small and medium-sized enterprise development stage 5

3.2 the world of the present situation of small and medium-sized enterprise ERP 5

Chapter 4 small and medium-sized enterprise ERP implementation of the success factors 7

4.1 small businesses should be considered when implementing ERP the question 7

First to have strategic investment 4.4.1 and strategic layout concept 7

4.1.2 set demand, determine a goal 7

4.1.3 industry condition analysis 8

4.1.4 member quality analysis 8

4.1.5 into planning 8

4.2 influence of the implementation of the successful ERP several important factors 9

2 a hand firmly support to full training and low-rise employees

Out of the good management foundation 9

R3 long-term planning, stages 9

4.2.4 choose good ERP software suppliers and management consulting company 10

4.3 summary 10

Chapter 5 of small and medium-sized enterprises in the world of implementing ERP successful countermeasures and Suggestions to 12

5.1 for enterprise implement ERP offers all kinds of form a complete set support, doing well the preparation work and the project

5.2 heavy staffing and training work 12

5.3 perfect consultation mechanism, reduce the blindness of ERP implementation 12

Summarize and

Reference 15

The first chapter the introduction

1.1 subject research meaning and purpose

In the age of economic globalization, the domestic large quantities of small and medium-sized enterprises emerging and rapid development of China economic development to make great contribution, but due to internal and external environment and their own of limits of various conditions, medium-sized enterprise survival and development facing with pressure. Advanced ERP management software to the introduction of informatization construction and vigorously, is recognized as a improve the efficiency of management of the effective means, at the same time is also believed to be meet the new period of the new challenge of the necessary technical basis. With the increasing popularity in domestic ERP, nationwide appear for small and medium-sized companies ERP application tide. At present, the ERP project has attracted large Numbers of small and medium-sized enterprises pay attention to, has become a lot of small and medium-sized enterprises solve the delivery, the capital will be slow, cost estimates turnover to internal management problems such as effective measures to improve the competitiveness of small and medium-sized enterprises become the important means. Therefore, it is necessary to small and medium-sized enterprise ERP application for further research and discussion.

The thesis is modern enterprise ERP system implementation, research, looking through the system of the idea of thinking, and combining the modern enterprise management status, to project success factors were analyzed, the key is summed up a scientific, systematic and the implementation method system for the ERP system implementation enterprise party and advisor shall provide reference method, enhances the ERP system implementation, the success rate.

1.2 research situation

ERP is at first by the famous American computer technology consultation and assessment Group Garter Group Inc. Put forward a set of enterprise management system of standard system, its essence is based on MRP II in the further development of a for Supply Chain (Supply Chain) management thinking; Is the comprehensive application of client/server system, relational database structure, object-oriented technology, the graphical user interface, the fourth generation language (4 GL), network communication, information industry result, with ERP management thoughts for the soul of the software products; Is the integration management philosophy and business process, basic data, human resources, computer hardware and software in the integrated enterprise resource management system.

The world since the introduction of the first set of MRPII 20 years ago since the software, put in the 89 billion about the funds, and experienced the start-up, growth and maturity, gradually applied, many enterprise application effect is obvious. Such as Beijing first machine tool plant MRPII application efficiency to raise more than 30 times; Volkswagen Co., LTD in early 1996 implement ERP, 1997 sales of more than 42000 cars, profit 200 million; Guangdong kelon rongsheng BingXiangChang introduce ERP, capital takes up rate reduced by 6.4%, and productivity increased by 25.8%. However, the world whole application ERP effect is not good, a large investment produced no repayment, the biggest problem is the application of low success. According to statistics, application of ERP enterprise, the successful realization of the system integration only 10%-20%, not only part of the integrated or 30%-40%, while 50% of failure.

The current domestic market popularity at present higher software brands are: JinDie, friendly, open the best and manasseh, etc.; International software, in the field of high-end famous "JPOBS", that is, J.D.E DWARDS, PEOPLE SOFT, ORACLE, BAAN, SAP and CA and SSA; Place in the field of relative ZhongDiDuan have: QAD, FOURTHSHIFT, SYMIX etc, their share of the market as shown in figure

Figure 1-1 ERP supplier in China's market share

This shows, foreign software accounts for more than 80% of the share, but the main is a large enterprise, the commercialization of domestic proportion of software is very small. Small and medium-sized enterprise informatization software market almost a blank. At present, information system in the domestic enterprise application is far from universal, the market has great potential.

1.3 the research content

This paper is divided into four parts.

The first part is the introduction, mainly describe the topic selection purpose, significance, research situation and articles in the research content.

The second part is the basic concept and the world small and medium-sized enterprise ERP introduce and implement situation.

The third part is small and medium-sized enterprise ERP application of key success factors are analyzed, and the small and medium-sized enterprises should be considered when implementing ERP in several important factors.

The fourth part is for the solution of the problem countermeasures and Suggestions.

The second chapter of small and medium-sized enterprises and ERP

2.1 the basic concept of ERP

IT sector generally think ERP is a software product, is combined with the client/server (c/s), the browser/server (B/s), relational database, object-oriented method, UI (user interface) technology, the fourth generation language (4 GL), and other information industry result, with ERP management thoughts for the soul of software products.

Management group think ERP is kind of management thought, based on an enterprise management system standards and the MPR II foundation for the further development and into the supply chain management thoughts.

Manufacturing enterprise then think ERP is a management system, which is a kind of integrated enterprise management, business process, basic data, human resources, computer software and hardware in the integrated enterprise resource management system. ERP namely Enterprise Resource Planning, Enterprise Resource Planning, is based on computer technology and scientific management of the latest development, information technology as a foundation platform, fusion of advanced Enterprise management idea, to the Enterprise all aspects of the resources of the full deployment and balance, and with the most scientific way of integrated Enterprise Resource for Enterprise decision-making, management and operation platform should provide solutions, fast to achieve organizational goals. ERP beyond traditional MR / 'II, expanded the concept of management information systems, in addition to the range of financial, distribution, production management, human resources, but also to the integrated quality management and decision support and other functions, and support the Interment enterprise internal Intranet and e-commerce,. To improve enterprise ERP operational process, improve the core competitive force of the enterprise has obvious effect.

Small and medium-sized enterprise informatization 2.2

2.2.1 small and medium-sized enterprise ERP demand characteristic

Small and medium-sized enterprises have become the main force of economic development in the world, and small and medium-sized enterprise management is one of the themes of enterprise management. SaiDiWang in the first half of 2006, according to the report, by the end of June, 2006, the world of small and medium-sized enterprises already more than 4000, enterprises accounted for 99% of the total number of total registered. One has been purchased and selection are ERP software enterprise accounted for 31.4%. Small and medium-sized enterprise and large enterprise need management information mainly because:

A small and medium enterprise and large enterprise also, have procurement, sales, manufacturing production, financial accounting, personnel and organization management problem. Enterprise of high-speed growth, the Chinese small and medium-sized enterprises of high-speed growth is far greater than other countries, this kind of high-speed growth makes the enterprise management lags behind, this will necessarily need to have some tools, some thought to help enterprise. When compared to the large enterprise to improve the efficiency of the management information as a means, and small and medium-sized enterprise ERP research enterprise is more heart with the management information as a lifeline. Can't the small and medium enterprise ERP one hundred percent with big enterprise ERP separate, small and medium enterprise ERP application requirements, essentially, and large enterprise not much difference, the difference is management level, small and medium-sized enterprise management process simple, and responses to larger enterprise faster. Small and medium enterprise ERP also need an integrated and collaborative. BuMenJi information from each system began, will they organic to incorporate, constitute a enterprise information system, and finally achieve operational activities comprehensive integration and synergy. And large enterprise, must, in accordance with the whole range of the content to ERP implementation.

2 small business cycle short implementation, the effect quickly, as long as is the scale is small and limited (not too may like large enterprises that invest a lot of money to buy the high price of ERP software and services, once put money into information construction, also hope to reward for a short time.

Three small and medium enterprise ERP must adapt to the development of China's fast-developing enterprise features: one is to meet the information demand levels from low to high: a systematic namely to meet demand information to the point face: one is to meet the information demand flexibility of the irregular change: meet the enterprise information needs a personalized particularity.

2.2.2 ERP economic benefits

The United States production and inventory control society (APICS) statistics, use a MRPII/E RP system can be below average brings to the enterprise economic benefit: the stock down 30% ~ 50%, and delivery is reduced by 80%, and the purchasing the lead time shorten 50%, downtime should reduce 60%, manufacturing costs by 12%, management level, etc.

The third chapter of small and medium-sized enterprises in the world introduce and implement ERP condition

3.1 the world of small and medium-sized enterprise development stage

The world of the research and application of ERP has more than 20 years, experience by the initial application to application stage. First is the 1980 s Ⅱ MRP initial application, early system emphasizes material inventory management and production plan, and successfully applied in the obvious benefits, also show the modern enterprise management mode. Since the 1990 s, more and more enterprises apply ERP system. National 863 plan also began to boost its process. The ninth five-year plan period, 863 plan support localization of ERP software development and application, and promote the early industrial development. After he gradually into ERP thorough application and fast development stage. 2000 years later, the world into the information and the modern era, then puts forward "manufacture information engineering", "the enterprise information" action raised the climax of ERP. Recently, many of the world's enterprise also actively implementing ERP system. The reality with ERP system enterprise for thousands. And ERP in constant deepening application, the function is also more powerful, and more and more is also high degree of integration. Advanced ERP management system in the market competition ability of the enterprise to improve and make enterprise won significant economic benefits. ERP huge market also stimulate the localization of application of ERP products continuously deeply and the world ERP software industry rapid development, is now ERP software localization of dozens of. 863 program also strongly support and promote ERP management system is studied, and the key support of the ERP software product research and development. The ERP application implementation and industrial development of the influence and produce large role. ERP system application implementation boom is also illustrated all provinces and cities.

3.2 the world of the present situation of small and medium-sized enterprise ERP

The world of the existing ERP management model is based on industrial environment organization of production process products, more emphasis is the delivery date and time schedule plan, strengthen the multiple order plan system management and to time schedule management as the center resources comprehensive management, emphasize the correct time will correct information sent to correct the correct position. Relatively speaking, in the cost of the plan and control, field management and control, personnel management and incentive mechanism, and other aspects of the relatively weak. But not finished country industrialization process manufacturing enterprise, cost management control, progress schedule management and personnel incentive management, etc., are the key factors. Small and medium-sized enterprises in the world in practice find suitable for China's national conditions of modern management mode. For example haier puts forward "target system, the system and incentive mechanism" pattern, etc. Recent research in academic circles put forward "based on active cost control ERP management mode" for the development of the ERP is play the role.

Statistics show that, at present, the world assets of more than 30 million yuan of implementing ERP project enterprise is still less than 9%. Although machinery, metallurgy, clothing, electronics, petroleum, chemical industry, commerce and trade industry have a small amount in the implementation of the enterprise, but the whole industry to promote the use of large area are rare. In the Banks, securities, transportation and other important industry, ERP application is just beginning.

Chapter 4 small and medium-sized enterprise ERP implementation of the success factors

4.1 small businesses should be considered when implementing ERP

First to have strategic investment 4.4.1 and strategic layout concept

The ERP project investment and implementation of the enterprise is the important investment projects, it has different from general software system, will affect all aspects of the business process. Start the ERP project the first to have a strategic decision concept, full consideration to the ERP system with huge management energy, input ERP system is the fundamental goal is to put the enterprise decision-making system and implement system is based on height of the above information platform, seek to establish effective and scientific decision-making system. Due to the large ERP system not only investment, more important is to build ERP need great effort, and from all the department of our close cooperation. Therefore, the ERP project investment is part of the enterprise strategic investment, its value and decision-making and enterprise industry should be highly positioning, and setting up a development strategy are in agreement.

ERP system from investment decision to implementation is a complicated process, and will affect the enterprise all links decision-making and execution. And short is 3 ~ 5 months, long is more than a year, after years of that makes the ERP system normal function also is not rare. ERP system layout of the need to think about setting goals, longitudinal project organization system, and set up on training and tutorship, the structure, working environment, ready to the adjustment of the foundation and guarantee the enterprise can fully support the implementation of ERP project. For the project layout is about to consider the enterprise departments the linkage of the parts and the start time, firmly implement in ERP system at the same time, want to measure every step of the impact of the global success of goals and expectations, also is must have the whole action a compass, otherwise the enterprise operation system which will probably is broken, and become the trap of enterprise development, need to spend more to integration. Data, start running and so on various stages of the simulation target, also want to horizontal business and institutions.

4.1.2 set demand, identification of the object

(1) analysis enterprise needs

The key is to ERP project has made clear the enterprise need real management bottlenecks, ERP system should be for management service, is used to solve the management of the bottleneck in ERP market, software companies, consultant company like the ERP as BaoYi all illnesses universal prescription, the ERP project success expected to put high, in fact suit enterprise management bottleneck solution would be preferable. In the decision-making process of the ERP project, analysis enterprise demand also is especially important, only on the analysis of the enterprise needs after, just know its management bottlenecks, buy implement ERP project also will have more basis. Establish enterprise demand model, to determine the realization of the target ERP matting, analysis of enterprise management and the management cost of distribution bottlenecks, and can better expected to the ERP project may bring benefits for enterprises, and in the process of implementing goals observation.

(2) establish ERP implementation targets

In clear enterprise management after the bottleneck, the advance of the ERP also can be planning its way out, how to make investments the greatest degree of the rewards are clear. Need to work out the ERP project goal, such as inventory turns the goal of ascension, reduce the amount in the library goal, improving equipment utilization of the target, improve ZhunQi delivery target goal should be comprehensive were defined. These goals may not be very easy to determine the accurate, but at least the enterprise in the ERP system the state before make clear, the goal is to start at least in ERP later, these goals are to improve and promote. When enterprise established various goal after, ERP the start of the project began to meaningful, otherwise it could do a lot of things, took expensive input, result is still formalized things.

4.1.3 industry condition analysis

The development of the enterprise ERP is the important investment projects, not just giving money, human in a huge, especially may affect business process and management levels. Need to import the ERP project on the analysis of the coefficient when success, the ERP project built on the basis of win. Will tell commonly enterprise ERP success of the project needs a more mature management idea in guiding the operation of the enterprise. The ERP project success of the foundation of the enterprise bear ability including investment; ERP project implementation high risk, may will experience many operation collapse or failure, the responsibility is not the middle level managers can bear, dealing with undeserved word, ERP operation can be a kind of decoration; For the enterprise management and no help, and dare to face this result, need the courage of management. The point of the development of enterprise informatization, almost all of the enterprise will choose to implement ERP project, the production and operation of enterprises operating in ERP management framework, and the investment will gradually reduce, be like investment and construction. With the new investment to corporations, this kind of analysis that is acceptable, but to the need for management system upgrade of the enterprise, successful factor analysis, is the important content of the ERP project decision-making.

4.1.4 member quality analysis

In the success or failure of the ERP, researchers also is crucial factor, its own personnel quality is not enough, ERP system is easy to become a formalized things, and can't help enterprises to promote the management level. We need a comprehensive understanding of the enterprise management and ERP system itself, know system and enterprise of practical operation is how to link up. Personnel quality analysis, not only from the enterprise internal, please consultant assist companies is also important Ann, and arrange the necessary training course, train qualified personnel for the enterprise.

4.1.5 into planning

Start a project, the standard of success are mainly in to meet the expected goal and whether the resources in the budget under the condition of complete. In the start the ERP project before also should be proposed budget resources, mainly including the direct investment and project completed the scheduled time. Because the ERP project involves to the enterprise of a complicated management software, the huge network environment, the implementation of the counseling, all kinds of data adviser of preparation, make actual budget is not a simple matter. And because the ERP is the enterprise put in recent years of information management system of hot, many companies have entered the field, the change of market environment is soon, budget it's harder to grasp. In fact the ERP project budget is also hard to establish in the destiny of the calculation formula, it can mention is relevant to the needs of the consideration. For example, if the company got the quotation from software system of words, may need to do three times the budget of the investment, consultant service, second development factors in the ERP project in the holds great proportion.

4.2 influence of the implementation of the successful ERP several important factors

2 a hand firmly support to full training low-rise employees

The implementation of the ERP is not a simple technology software training, including business process reengineering, and management model and business structure change, job function adjustment, and so many ways. Enterprise in the middle managers, play a local target and policy formulation and enterprise management the policy implementers dual role; Enterprise of the basic level employees are business process daily participants, software daily operator; Must let them understand how to use ERP improve daily decision-making in time and correctness, improve work efficiency and benefit. So should pay attention to the middle of leadership and business backbone training.

Out good management foundation

Enterprise management base involves many aspects, summarizes up more key have the following: (1) system foundation. Refers to the enterprise property right system, corporate governance structure and incentive and restraint mechanism, the basic system of the enterprise. A good system is based on enterprise to set up and use of information system of the power source, also is the key obstacle breakthrough implementation; (2) the business process foundation. Enterprise business process should be relatively fixed and curing become management system. Even if the business process change constantly, the enterprise all departments should also according to the regulation of step by step to adjust; (3) data base. Don't know how many projects because the data problems and failure, that project implementation personnel often a "technology, two points, seven points management according to" sound (4) human resource base. Human resource base includes the enterprise staff quality, ability, responsibility and various human resources policy. ERP implementation process is an important work to enterprise staff for computer operation training, the staff of the operation ability, post understanding ability and learning ability is also an important factor of influence the success or failure of the implementation.

R3 long-term planning, implemented in stages

Because of the time, capital, human resources constraints, and small and medium-sized enterprises implement ERP is usually not possible in all the business process and began to implement ERP, also can't implement ERP at all of the function. Therefore, should improve the competitiveness of enterprises from the Angle, from the "bottleneck" of the business process; For business process function of demand, the priority to the improvement of the key value-added activities which have obvious benefit demand. Only in this way, can not only effectively control the ERP project time, cost, and to see benefit, so the follow-up of the ERP project be conducted.

4.2.4 choose good ERP software suppliers and management consulting company

Each enterprise implementation of the ERP project covered flow, the flow of the requirements of the function point is not the same. Different ERP supplier in the industry to scope, coverage of the business process, product function of comprehensive, and the third party software integration, expansibility, second development degree of difficulty is special. The current domestic manufacturers of ERP, some are from financial software do ERP transformation in the financial and module function on is very strong, and in other relatively weak on the module; Some are from MRP expansion, and in the financial aspects of the function is relatively weak. Foreign manufacturers relatively high level of ERP, but in localization and lack of support price advantage. According to the need of the enterprise should bear ability and tailor products, in the inspection of the ERP software vendors of the company's credit standing, ERP software product demonstration, sample client survey results, the contract costs, implementing personnel and implementation plan, the function of each module of demand after the choose appropriate ERP software vendors.

4.2.5 pay attention to in the project implementation project monitoring

ERP implementation is a high risk project, need to rigorous serious project monitoring. Specific for, should standardize the project meeting and phased evaluation system: held regularly by the enterprise project leadership, each business leaders and the consultation of project implementation personnel to the regular meeting, coordinate to solve the implementation appeared in the process of department personnel communication, coordination, technical support, time and cost control; Stage the implementation of the project assessment, and if there is need to updated plan deviation research and resources, and implement the measures needed to update, if meet the requirements, will deploy to the next phase of the work. Regulate the evolution of a project document management is also a key work. To implement process should be comprehensive document records, the detailed and standard of the implementation of the document is not only beneficial to the enterprise, ERP software vendors, management consulting company between communication, but also for the ERP project's later maintenance and continuous improvement are important base material. The process of the implementation of ERP system and idea of the change is to process. Implement ERP, first to study and understand the advanced management thinking, the only enterprise within the ERP represents the advanced management idea has fully understanding, to strengthen the corporate hierarchy, between between various departments, enterprises and ERP software vendors and management consulting communication between the company and cooperation, and work together to ERP implementation work well.

4.3 summary

Overall, small and medium-sized enterprises in implementing ERP, need to pay attention to the following:

(1) according to the enterprise development strategy and correctly understand the management of the enterprise real needs, determine the integral goal of implementing ERP and the concrete implementation plan.

(2) choosing the right model project as a reference.

(3) the implementation of ERP's main goal is to make the enterprise of some nonstandard management system, the backward management methods and the advanced management mode ADAPTS, must according to the consequences some can appear in advance of preparation. Not only will present backward methods of management information.

(4) to cost have a correct estimate, the initial investment, the after-sale service, the future upgrade cost should consider come in.

Chapter 5 of small and medium-sized enterprises in the world of implementing ERP successful countermeasures and Suggestions

5.1 for enterprise implement ERP offers all kinds of form a complete set support, completes the engineering project preparatory work

ERP and traditional management ideas, ways and means is different, its successful operation must be precise and complete production, management, management and so on data premise. But most of the world's enterprise production, management and management data is often not standard, the production process is also often can not scheduled to run, in not control state, besides the external market regulations is not perfect, the happening of the administrative interference factors and so on, all can cause project implementation base does not complete, affect the ERP project successful implementation. Therefore, the enterprise implement ERP project, should be in the project implementation and foundation work hard. One the one hand, to change the idea, and bold study, learn from foreign advanced management ideas and experience, in enterprise existence is not reasonable process flow and logistics process necessary optimized. Good at weigh the advantages and disadvantages of traditional management system, the establishment of a reasonable step by step advanced management system. On the other hand in the enterprise interior of the relevant departments to coordinate between repeated, with the traditional manual management based data for the unified, incomplete, not inaccurate mess to rectify, solve traditional management mechanism for intersected by design, process, from planning, supply, production to cost accounting diameter with the problem, and set up and standard unified standard data, make the information collection, the input, processing, output and the use process conforms to the requirements of the logic of the ERP, so that the system integration of smoothly.

5.2 heavy staffing and training work

Enterprise have a reasonable knowledge structure, technical good ERP professional team of talent, to making enterprise ERP system constantly improve, improve and operation maintenance, ensure that information resources fully developed and reasonable utilization; Next to employees at all levels to strengthen information technology application especially managers of training, training information technology application and modern management strong team. ERP application is young industry, often by professionals is, many enterprise leading personnel easily mistaken for ERP application is the specialized technical personnel work, neglecting to the related to enterprise competition and survival of the great attention and guidance. Part of the leading cadres of short-term, application of the information technology the wait-and-see attitude, to the information technology application caused management changes know enough, reform determination to also is not big. So, implement ERP is the real key leaders participation. Because this must use all sorts of opportunity, through all kinds of ways, to strengthen enterprise leaders in the application of information technology training of knowledge.

5.3 perfect consultation mechanism, reduce the blindness of ERP implementation

ERP system should be set up huge investments, therefore, the enterprise to establish ERP system objective must be explicitly. ERP system should be set up funds in place, the pressure of competition in place, determined to reach the designated position, management foundation leadership in place, and so on. If you don't consider enterprise conditions and opportunities, rush running, is most likely the result of things done by halves. Many of the world's enterprise does not value ERP implementation of the early work, ignoring the line management requirements analysis and the benefit of investment analysis, and write the importance of feasibility report, in a hurry to buy software and hardware, have great blindness. So, the enterprise is in before implementing ERP by consulting company or school management requirements analysis and feasibility study is very necessary. And the choice is entrusted to unit unit should must be familiar with the enterprise management, have certain management practice experience, can demand management analysis and evaluation software, and at the same time, can correct diagnosis in enterprise management, and puts forward effective solutions.

summary

ERP is a standard computer management system, is the advanced modern enterprise management mode, for the world most traditional corporations, it is the product of the very young. For its implementation process, currently doesn't have a perfect and mature theory, this needs we constantly review of success and failure experience and lesson, to find and pay attention to those who regularly, have an important role of the common success factors. Only in this way, we will be successful ERP implementation, in the world of stable and rapid development. But in this article from the present situation of its implementation through, existing problems, the author analyzes the influence appears in ERP implementation factors success, in the future development of the Suggestions and decision, and a decision is ready to start, in which management and training for employees to solve the existing problems.

The enterprise ERP implementation, case analysis

A definition,

ERP is Enterprise Resource Planning (Enterprise Resource Planning) abbreviation, is in the 90 s the United States an IT company according to computer information, IT was technology development and Enterprise on supply chain management needs, predict future information age in Enterprise management information system development tendency and the coming changes, and puts forward the concept.

A kind of ERP system

ERP is for material resource management (logistics), human resources management (people), financial resources management (wealth flow), information resource management (flow) integration of enterprise management software integration. A Gartner Group by the concept of development, described the next generation of manufacturing business system and manufacturing resources plan (MRP II) software. It will include customer/service structure, use the graphical user interface, the application of the open systems production. In addition to the existing standard function, it also includes other properties, such as quality, process management, and adjust the reports. In particular, the basic technology of ERP will also give users both the software and hardware independence and be more easy to upgrade. The key is to all users ERP to cut its application, thus has the natural accessibility.

But, ERP itself is not management, it can't replace management. ERP itself cannot solve the problem of the enterprise management. Enterprise management problem can only be managers to solve. ERP can solve the enterprise management is the manager of a tool. Many enterprises for the wrong ERP as the management itself, in the ERP implementation not carefully before the enterprise management problem analysis, looking for solutions, and excessively dependent on ERP to solve the problem.

Finally, not only the old issues are effective to solve, and has produced many new problems, which eventually led to the failure of the ERP implementation. Enterprise and thus hurt vigour. Correctly understanding ERP is not what and what, will be in ERP implementation of enterprise administration analyzed carefully before the existing problem, understand the ERP to solve the problems of the role, fully detailed plan and implement use ERP solutions to these problems procedures for ERP give full play to provided the basis of efficiency.

Second, enterprise introduction

Step, mark

introduction

Step, created a set of suitable for their own the characteristic of the brand culture.

The fashion, the avant-garde, freedom, and rebellious explained the "special steps" brand culture, the high grade, the high pursue and strong innovative ability and vitality given "step," the core value of the brand, "make exercise extraordinary" brand of incisively and vividly embodies the declaration, emphasize the movement of the experience step and not for the movement of the tired play sports attitude.

Brand culture

A unique brand culture

Step,

Advocate avant-garde, fashion, personality and freedom. It tell the public that their walked in the way of different, it is one to lone independent robust fashion pace. It provides global every love life, advocates the fashionable way of life to provide reliable, rich fashion products, exact lead to the pursuit of new fashion.

"Step," of the unique brand of positioning:

"Our understanding is that with The Times, and their different life."

"Standing in front of the people is the fashion, follow the fashion is popular, persistence."

"Popular is a gust of wind, a and fashionable is eternal."

"Fashion to have the spirit of The Times, to put the spirit of The Times with their own way."

"Fashion is avant-garde."

"For mass acceptance is the lead in a concept of ordinary people."

"The human mind is the new development of the new idea!"

Three, detailed analysis, need to answer the following questions:

1 the enterprise implement ERP, reason?

1, the enterprise information management: the purpose of implementing ERP also lies in the enterprise to make use of the modern network capacity, the characteristics of the high speed, strengthen information material of the digital processing; Take the advantage of computer to high speed computing function instead of labor to use network integration, standardized advantage, gradually realize financial, business and the production process of integration management; Namely: implement logistics, cash flow, information flow unification, make full use of network, and the characteristics of the road without limits, expand the scope of marketing, broaden the living space, gradually to the real electronic commerce development of.

Through the ERP system implementation to improve enterprise management of the process is progressive, we suggest that the enterprise with the above reference tips for goal to improve gradually, item by item, eager to avoid the tendency.

2, the enterprise decision-making management: the decision is to realize enterprise development strategy and win the market competition management activities, the enterprise is in decision-making needs scientific research, correctly handle and rapid response. Such as: the market volatility in or competitors price adjustment, no information system support can't accurately grasp every product dynamic cost data is very hard to do the rapid response. Decision makers and decision-making, the unity of information system support, can realize the sharing of the information and the data and rapid inquiry, management personnel mutual communication more effective and timely, make decisions quickly and correctly, to achieve the balance of fairness and efficiency.

The traditional management pattern often caused some departments often busy faint head to work overtime, and some departments are often not to do. Informatization management can adequately reasonably to mobilize human resources, business process to solve the bottleneck and improve enterprise operation.

3, enterprise strategy management: through the implement ERP system can realize the information and data real-time performance, sharing and accuracy. The ERP system for enterprise top management personnel to provide valuable data and decision analysis the basis, make enterprise leadership from the previous routine work freed, with plenty of time to consider the strategic management and decision making, this is the soul of a company, enterprise is the long-term development of relationship between overall, prospective planning.

4, enterprise cost management of: modern enterprise competition is a common phenomenon in godot price, its essence is the enterprise internal throughout the supply chain and the cost of the competition, the key is in the cost management. The enterprise marketing success or not, internal factors to play a large role, the same external environment, the enterprise has the same strength can be successful and some failed.

Combining ERP implementation of the reference and three cost management measures, namely: the monetary cost control by system, the production cost by quota control, management costs by democratic supervision. No information system support, depend only on artificial management, the three cost management measures implemented is often very difficult to satisfactory.

5, enterprise capital management: money is the blood, to the enterprise, it is often management successful place, also is often question prominent place. Make money management articles, a, to raise good raise foot, and two, to live with that, three, to manage tube strict. By implementing ERP, highlight the financial department of the core responsibility, can achieve the internal friction limits, reduce the cost and compression inventory, make enterprise funds to mobilize more reasonable. For the sales link, by implementing ERP system, which can make the customer's unified management and credit evaluation, strengthen to the account receivable monitoring can be greatly reduced to default.

6, enterprise technology management: the science and technology progress is the source of enterprise, enterprise to focus on technology innovation, implementation of "sanxin" management, namely: the continuous product innovation, good at introduction and absorption update, dare to encourage improvement and innovation. The development of new products according to accurate market analysis and investigation, ERP, can accurately collect all kinds of product price trend, regional demand analysis, product personalized needs analysis is useful information, to win and customer demand and lay the foundation for the development of new products. Enterprise must be good at using ERP system to provide accurate market forecast to guide the development of new products.

7, enterprise quality management: quality management is each enterprise survival, development and growth of the important guarantee of domestic enterprises to us in terms of quality management, recommend "30", "three" and "SanZhi" mode, namely the products zero defect and zero complaint, zero inventory; "Three-no" mode, namely the unqualified material not into the factory, not qualified semi-finished products not flow into the next working procedure, not qualified products do not leave the factory; "SanZhi" management mode, namely the 5 S system authentication system, user the reporting system, quality veto system. Quality management is broad, only depending on the quality department is far from enough, for the implementation of the supply chain management is to realize full participation in ERP system of management means necessary.

8, the enterprise marketing management: sales is to stimulate the whole supply chain leading, management and advanced products and high quality but also of no help sales couldn't get on. By implementing ERP should help enterprises to establish formal marketing the idea and the management system, outstanding marketing subject and construct marketing network, ERP system information can for the right marketing planning and activity, provides the basis.

The traditional manual administration, under the condition of information flow is established in the paper documents and manual statements, and on the basis of the information data collect general with month/weeks as the foundation, often hard to reflect in time from sales personnel, different sales company and customers of all kinds of information, lagging behind the demand of production no guiding significance to the report.

9, enterprise hr: domestic enterprise mainly with small and medium enterprise in most of the small and medium-sized enterprise to attract and retain talents is often difficult. The loss of talent is not entirely salary, and the loss of many talented people because of the ego value cannot reflect the resulted. To adhere to the "people-oriented", the implementation of the policy measures for talents gathered, the labor personnel system reform. The new economic era of human resource and than just in function of personnel have different nature, before traditional management mode is only management personnel files, DiaoJin v, contract insurance and other routine work.

Implement ERP information management purpose is to give full play to the business enterprise inside including human resources, the resources. The human resources department of human resources using the ERP part to understand every employee's ability and strength, record its growth and career testing, according to enterprise development and post requirements in time for the enterprise top leadership looking for the right candidate, excellent talent must be put in the right position to play its energy. The waste of talent will not cause and loss, not only hurt the enthusiasm of the employees but also damage the enterprise itself.

Step 2, how to choice the ERP?

Small run, aging is remarkable

The distribution system, the establishment of the step, is used by the head office to branch, boutique promotion steps, and the overall implementation follow the principle of small step run. System USES BS architecture, this can put all the management rights focused on the head office, and authorized by effectively. And at present to solve is the biggest problem the rapid popularization system stores. Now, the headquarters of the company's steps, distribution and agents are using new system, headquarters of carrying out the difficult relatively less, but agents quality not neat, the amount of February is too big, want to take these data are collected up, is not an easy thing.

How to promote the new system, ensure that agents use correct? As growth brand, step, can't depend entirely on the market pressure partners promotion system. The friend in the company's help, step, using a unique compulsory and reward the way of combination of the implementation of the system to promote, achieved very good results.

Sales manager WuTaoGong think, resource utilization, and process closely, the friend is the most main ERP system bring influence. Years of rapid growth in sales opportunity of development, the sales department not only on the single and delivery for accuracy and speed has been obviously increase, and the staff had more time with the customer communication and better service to the customers. Sales data for control of the more accurate, timely, and can at any time in statistical analysis.

"The past order management is by doing an electronic form, and then will the customer's order input, every day into it, then the number of registered shipment to deduct, sure I was sent him much goods; if you want to inquires the customer order handling, to new data from two treatment, operation is very complex; and now use system to deal with, customer the goods issues to come out at any time, customer orders to query the tracking very timely."

"On the other hand, for the management of the delivery also got a lot of improvement is hand sheet. Before, very easy to go wrong, a symbol to write scribbled some are likely to make wrong color, and now with the whole system management, are using keyboard input, won't produce for the delivery of misleading people. And over the past handwritten takes a long time, the efficiency of the now improve a lot."

Information management department supervisor LinYongFeng, says that in the past, sales almost work overtime everyday use reduced inventory, statistical inventory Excel to collect, but now researchers much easier, a sharp increase sales and workload decline. Branch of information are also aware that an important, they ask for the implementation of EPR system in the branches.

The sales staff MaLiHua for generating more intimate under single experience. Now order to implement the visualization analysis, the number of orders, stocks, and customer orders can be real time statement analysis, and it is a weekly analysis, and prone to data not sure. On the list, the original inventory not sharing of information, to have the conflict, and now can share real-time stock information, can satisfy the customer consultation priority emergency, improve customer satisfaction. Back in business, it is every half year data destroyed a, and can now ERP system operation for more than a year for each day of the data are preserved, and can at any time inquires the. "We now row single saves a lot of time in the past, all morning single row, now save every morning for two hours, time and client can communicate, to collect some market popular information, and improve work efficiency. ERP now very small part of the statements of our improvement is very big, later if further strengthen will be greater." MaLiHua smiled and said, "we worry about most now is paralyzed la, so ERP what measures have been taken. For a while before one day system upgrades, we had to write by hand, one day down single hand are written acid......."

Storage of the department of YuJian ERP benefits to feel deeply. "The system is the most direct response bring is, the intensity of labor has greatly decreased, the original work overtime to almost every day at 2-3 point now, basic need not work overtime. And data real-time, and accuracy of information has been obvious improvement."

3 ERP implementation process in the enterprise.

And will employ, victory away

Three xing group the ERP project of the benefits from the resources utilization, the flow control, the business channels collaborative operation, decision and analysis, talent training, business model of successful support several aspects, such as get reaction. Resource utilization improved significantly and personal productivity 3 times as much. Process control operation, standard cross-functional communication cooperation accurate and fast; Business channels collaborative operation, corporation, general agent, retail stores achieve business data collaborative; Decision and analysis can be fast and reports and analysis, reasonable accurately row single, delivery; Managers and employees IT systems used to enhance the ability, work mode, internal IT kind of talents by training; The success of the business model support, fast response market, more accurate delivery, channel business category operation synergy.

Resource utilization in employee productivity by more than three times, row single post processing 1.2 million double/per capita increased to 4 million pairs per capita processing/you that, and in the business of sustainable growth and personnel scale basic remain stable. Delivery rate increased by 99%, more than 90% of the before are obviously ascension. FaHuoLiang warehouse and inventory goods quantity management more than tripled, but no increase in warehouse management under the condition of the hand, not only improve the accuracy of the merchandise management, ensure the delivery of the orderly and work and timely, and accelerate the speed of the statements. The general staff and communication time increased, through the application of the system, row single time can save 2 hours every day, so every day 2-3 hours increase communication with customer, improve customer satisfaction.

Process control, all futures order, sales row single, order; Warehouse commodity goods shipment, management according to the ERP system standards implementation; Each business segments of the examination and approval, statistics, etc have strict access control, not only realize unified responsibility, and realize the responsibility of the right to registration, in the system for all of the examination and approval has accurate records; Single row, order, delivery, inventory management branch business linked together, in the ERP system for quantity, time, and other key business factors have direct serial control. Through the application of ERP system and realize the fast, accurate, responsible for each other's collaboration with other departments, formed the collective is responsible for the operation of the business operation chain.

Business channels collaborative operation, decision analysis, talent cultivation and so on each link, all in the ERP system operation under strengthened and support. ERP realize the step, the success of the company business model support.

Four, special steps of implementing ERP enterprise implementation effect and evaluation.

First of all, realize the fast response to market conditions. Achieving all sales data aggregation and analysis, to be on the same day, of the week of market conditions, and every footwear product sales status, accurately reflect the latest market information, for production, design, procurement provide strong support. Second, realizing more category products supply in time. Achieve quick exhaust list, and can realize that day delivery processing; In the ERP system under the help, can realize from the limits of the categories, not only improve the accuracy of the single row, but also improve the working efficiency of the employees. Again, realize accurate production purchasing order to provide data. Through the rapid sales statistics analysis, can save out more time for data analysis, improve the quality of the data analysis, for production order, purchase supplies more accurate data information, further can effectively control the production and the purchasing cost, reasonable inventory control.

The general area all over the world also realization effective collaboration. All branch (general agent) are in ERP system futures order processing, through the system quickly and accurately operations, effectively coordinate the delivery of all over the quantity and the cycle agent.

"For we build the friend all the path of the distribution management system, the levels of more collaborative platform, participation and organization for the process of business processing system, and the dealer of between electronic trading platforms." WuTaoGong said.

Total also leaves in the future are the fantasy, "next information, as the marketing director, I have a little a lot of desire, can sit in his office, open a computer, saw 5000 stores all the sales, as for the employees of performance at a glance. It can also monitor every day, so that the agent in talks to policy, to conditions."

Evaluation:

In ERP system, as a representative of the information technology in the management of applications, not only is the enterprise management ideas, ways and the improvement of the economic effect, more important is, through the ERP system application can construct enterprise in electronic platform of commercial infrastructure, and finally achieve the business model for enterprise support.